The Pretty Fly Process

You’re gonna get quacktastic copy. Here’s how we do.

To get to the Tootsie Roll center of your Tootsie Pop,
we’re gonna have to cozy up.

Not in a “Dell-where’s-your-hand? Between-two-pillows” way, but a virtual first date may be in order.

Here’s what to expect:


1. Say Wasssuuuup

Email me a rough idea of what you’re looking for. I’ll respond within 24 hours and let you know if I can help.

2. Mad Libs Q&A

Fill in a few blanks to identify your goals, share your links, and confirm we’ve got that peanut-butter-&-pickles kind of chemistry.

3. Chitty Chitty Chat Chat

We’ll hop on Zoom for a bit. Seeing you talk will help me craft a better message. We’ll decide how deep to go with customer research and discuss all the details. Figure about 40 minutes for this.


4. First Round Review

The first draft you see will be the 4th round I’ve written. So we should be pretty close. And I’ll check in along the way, but there may be some tinkering to do.

5. Revisions

I provide up to 2 rounds of revisions to really dial it in. This is where we make your copy pop like Grampa’s knees.

6. Final Delivery

You love it. I love it. We both boogie to the sound of jingly cash registers—then settle up with final payment.

Pretty simple, right?

Oh, and if we’re working on web copy, I’ll check in once it’s live to make sure it snaps together in layout. We’ll tweak where necessary. No additional charge, obvs.

Sound like a plan?

Looking for information on voice guides?

click here

“Whenever I need a little more punch for a headline or copy for a design, Justin is the first person I turn to. He’s got a real knack for finding a message that seems so simple, yet nobody else is able to write. Also, the guy makes me laugh!”

Kim Sneed-Johnson

Manager, Interface Design, IHG

“I see a huge increase in the amount of replies I get when I use Justin’s emails. Adding personality makes all the difference. And the results come fast!”


Michelle Eddy

Director of Client Relations, Fusion Event Staffing

“Justin was able get inside my head, shake those marbles around, and roll out better headlines than I could’ve ever written. He’s happy. I’m grumpy. But somehow, he made it work.”

Autumn Tompkins

Editor, The Grumpy Grammarian

Sticks & stones may break your bones, but my words will make you money