Day 48: Revisiting Old Content, Take 3

My first 2 attempts at writing new headlines for my old content were miserable. I hated them both, and they felt like cheap click bait. They were templated schlock and required zero thought. Just 100 lines of fill-in-the-blanks. But I have a theory… My dismay...

Day 21: Facebook

OK, so I’ll admit I’m having a little fun today. It’s the weekend, it’s a beautiful day, and I’m gonna keep this light. Plus, I’m pretty sure Facebook isn’t looking for copywriting assistance. So why not get nutty? Plus, I...

Day 18: The BevBuckle

I don’t want to get too far ahead of myself here, but I think I nailed this one. Did you ever see the Shark Tank episode with The Beer Buckle? It’s a belt buckle that folds down to hold a bottle. I suppose it works for non-alcoholic drinks too, but...

Day 5: Dumore Improv

I’m a big fan of improv. When it’s done well, it’s an art. I learned a lot about it during my years in field marketing—and I still use the techniques every day. Not the funny stuff, but the conversation steering. You’d be amazed how useful it...