Day 63: Click Bait Cat Video

My friend posted a cat video on Facebook that had such an awful, click-baity headline that it made me stand up and take notice. But not in a good way. In an “I’m going to mark this one for The Headline Project” way. I’m against Buzzfeed-style headlines in general. Lob...

Day 59: BuzzFeed Style

OK, it would be a fair critique to say a lot of my posts have been more taglines than headlines. I could argue that I’m focusing on key messages, but I owe it to you to write some genuine headlines today. So here you go. Now, I’m not a fan of BuzzFeed. They’ve made a...