Tune your brand voice to the perfect tone
Soundboard Sessions make the voice in your writing match the one in your mind
Because it’s not just the words—it’s how you use them
It’s time we take the mystery out of your writing voice
Have you ever worked with a graphic designer who makes magic? They tap a few buttons, slide a few sliders, and move their mouse like a wizard’s wand to make your image perfect… yet you have no idea what they just did.
It’s because they know the rules.
They understand how lighting, shading, kerning, and cropping affects the way your brain interprets what you see.
They know things that you don’t.
They know the rules to your visuals, and…
I know the rules to your voice.
But make no mistake, voice rules are different than writing rules… and most writers don’t know them.
Tones, pulse, rhythms, taste… There are lots and lots of rules.
We’ll use them to engineer your writing and scintillate your senses, dialing them in like a designer making counterintuitive adjustments to shade a feel.
But unlike the enigmatic designer who seems to work by sorcery, I’ll show you exactly how you can adjust your copy so you can write better next time on your own. I’ll explain why some of the words that seem right feel wrong, and which ones to choose instead—so you don’t have to hire me again and again for future projects. (Not unless you want to 😉)
Nice, right?
Soundboard Sessions are about doing and learning.
Doesn’t matter if you’re a brand, business, or copywriter. (Even a damn good one!) The method is the same and I work with all y’all all the time.
This is where we get nuanced. We’ll engineer your pages to read easier, brighter, cleaner, funnier, smarter, more upbeat, more casual, more chill, serious, unique, thematic, hippy-dippy, or whatever you want, because…
There’s a science to voice.
And I’ll show you what rules to apply—so you can take the formulas back to your lab and create better, more consistent, on-brand copy on your own.
Sim Sala Bim.
Grab your spot now & prepare for greatness
(If you’re a copywriter, the voice we’re working on can be yours or your client’s)
Soundboard Session (1 hour)
Have a page that’s just doesn’t sound right? Looking for that “aha!” moment to anchor your email voice? Need some help with your general brand vibe and message?
You’re in the right place, holmes
Book a Soundboard Session to dial in your:
- Page or Project Voice: We’ll define rules to move your project forward and make the voice on the page match the one in your head. These guidelines will be tight enough to point you toward your perfect direction, yet loose enough to evolve as you go
- Personality Punch-Up: I’ll show you some tricks from the trusted to add power, pop, and pizzas pizzaz to your style, no matter what your style may be
Ideal for individual web pages, 1-3 emails, taglines, and project themes
Grab an hour now to find the missing piece to your writing voice. This session plants the seeds that have you finally sounding the way you want
$399
(click to book)
Brand Voice Remix (3 hours)
Grab a 3-hour window to retune your overall brand voice and evolve your style. We’ll review your content and make some big moves for major wins—and we’ll pave the way for you to move forward.
Book a Brand Voice Remix Session to engineer your:
- Overall Brand Voice: We’ll do a one-hour analysis to see what’s working and what’s not, then use the remaining hours to create guidelines that move your whole brand voice forward with consistency and punch
- Content Team Training: Current writers struggling to match your vision, but you can’t pinpoint what’s off? We’ll add new parameters and measurements to help your team nail your voice every time
Ideal for small business brand direction, promotional campaigns, websites, and small team training
Remixes are perfect for updating, refreshing or redirecting your brand when things go stale. It’s a new coat of paint on your old style that brightens up your tones without revising your bones
$1149
(click to book)
“I booked an hour with Justin after feeling a little low on creative juice to make some copy revisions… I needed a fresh pair of brilliant eyes on the copy to help unblock me and take a different direction. In just one hour we had THE most productive creative brainstorm that left me running from our call and racing through the copy with wicked little tweaks and changes that my client loved.
Honestly, this is probably the copywriters’ best kept secret to nailing those annoying revisions.”
Simple, right?
These sessions bring you a brand voice expert without adding much to your budget or a new member to your team. (Plus, you’ll walk away with a few insider secrets.)
These options spark new life into your brand and lay the groundwork for up-leveling copywriters and emerging business.
↑↑↑ Click a box above to book ↑↑↑
“I can sell the shit out of anyone, anywhere, any time – but when it comes to writing about myself I’m always coming up blank and putting it off yet again..
Justin helped me get clear on my overall messaging and my value proposition as a coach. I’m re-energized and excited about my personal brand in a way I haven’t been in a long time, and I’m kinda kicking myself that I didn’t hire him ages ago to just help me knock it out and get it off my neverending to-do list.”
“Justin helped me put the way I talk in my videos into my copy. Now you can’t even tell the difference and people are loving it. I get comments every day about my writing.
No matter how good of a copywriter you think you are, you’re going to learn something very freakin’ valuable from Justin.”
“Thanks again for the session. I feel a shift. I’m no longer looking at my website copy and asking myself how the hell I fix it.
I think you just shoved me into hyperspeed and I’m soooo much further forward on the ‘hey, I actually do have a personality!’ journey!!!“
“Thanks so much for meeting with me yesterday. I got SO many voice ideas from our session.
Your approach helped me uncover a voice with a client who truly didn’t have one. My client has just gone from ‘boring and lifeless‘ to ‘the most intellectual person in the room.’ All that in 60 minutes!“
“Justin’s Hour o’ wisdom was one of those purchases that made me a little uncomfortable, but turned into one of the best decisions I’ve made. I got my questions answered, his perspective on my business, and guidance on things I didn’t know I needed.
His advice is serving me well to take my business in the direction I want, and getting me there faster.“
“Justin transformed a project I was working on. He made it powerful, memorable, and real, and I learnt so much by working alongside him.
He’s also undoubtedly one of the nicest, most generous, and easy-to-work-with people I’ve come across. I will certainly be turning to him again and am looking forward to it!.”
“When someone is amazing at their craft like Justin is, all it takes is a slight repositioning of words to make a 100% difference.“
“Thank you for today’s punch-up session. I knew it’d be great, but it was even better than expected.
It was so refreshing to have your super-smart eyes/brain look over & punch-up my copy. It’s exactly what I needed.”
“Justin has reviewed tens of pieces of copy I’ve written. I’m not exaggerating when I say that just two or three of his pointed comments on a Gdoc have taken my work from “solid” to “standout.”
Yes, he offers clear and specific (and unpretentious) feedback. But more than that, he’s a Big Idea guy who unearths the underlying AHA theme that will transform your copy into something remarkably cohesive – and downright memorable.”
“Thanks again for your assistance in bringing life into my copy. It improved so much after our hour! I needed the permission to be a little quirky and fun…
What I’m most impressed with about you is your ability to transplant into so many brands and find their voice. For me, it works so much better to find businesses that align more with my natural voice. I’m envious of your chameleon-like skills.“
“I knew I needed outside help for coming up with a new brand feel and voice for my business but I didn’t want the usual branding advice. I wanted someone to help me come up with a fun, exciting new brand that fit me perfectly.
Enter Justin! When I saw the wall behind Justin filled with pictures of The Muppets and other fun things I knew he was the man to help me. And help me he did! I’ve gone from having a vague, kinda blurry idea of what my brand could be….to total clarity on what it is! And I have phrases and themes to pepper into my copy that really match who I am too. I’m genuinely SO excited to move forward with it. If you’re considering working with or learning from Justin – DO IT!
He’s a lovely, lovely guy and he’ll provide the outside help we often need when we’re too close to our own business to see the potential right before our eyes.“
“If you need help finding your voice, perfecting your own copy (or just want to have lines from Charlie and the Chocolate Factory playing in your head for days), I can’t say enough about Justin’s ability to support.
(Plus he live writes, which is a zone of genius in itself). Thx JB!“
“Whenever I need a little more punch for a headline or copy for a design, Justin is the first person I turn to. He’s got a real knack for finding a message that seems so simple, yet nobody else is able to write. Also, the guy makes me laugh!”
“Every time I work with Justin, he creates lines that get me noticed.
I loved the theme he crafted for my LinkedIn profile so much that we’re now weaving it into my entire site. It’s amazing to watch him work.”
“There aren’t too many people I would trust to write stuff in my own name, but Justin is one of them.“
He’s funny, super sharp, and basically Heaven’s gift to copywriting. Plus he’s really fun to work with.
Soundboard Session (1 hour)
Have a page that’s just doesn’t sound right? Looking for that “aha!” moment to anchor your email voice? Need some help with your general brand vibe and message?
You’re in the right place, holmes
Book a Soundboard Session to dial in your:
- Project Voice Planning: We’ll define rules to move your project forward and make the voice on the page match the one in your head. These guidelines will be tight enough to point you toward your perfect direction, yet loose enough to evolve as you go
- Personality Punch-Up: I’ll show you some tricks from the trusted to add power, pop, and pizzas pizzaz to your style, no matter what your style may be
Ideal for individual web pages, 1-3 emails, taglines, and project themes
Grab an hour now to find the missing piece to your writing voice. This session will plant the seeds that have you finally sounding the way you want
$399
(click to book)
Brand Voice Remix (3 hours)
Grab a 3-hour window to retune your overall brand voice and evolve your style. We’ll review your content and make some big moves for major wins—and we’ll pave the way for you to move forward.
Book a Brand Voice Remix Session to engineer your:
- Overall Brand Voice: We’ll do a one-hour analysis to see what’s working and what’s not, then create the guidelines to move your whole brand voice forward with consistency and even clarity
- Content Team Training: Current writers struggling to match your vision, but you can’t pinpoint what’s off? We’ll add new parameters and measurements to help your team nail your voice every time
Ideal for small business brand direction, promotional campaigns, websites, and small team training
Remixes are perfect for updating, refreshing or redirecting your brand when things go stale. Think of it a like a new coat of paint on your old style. We’ll brighten up your content’s tones without revising its bones or purpose
$1149
(click to book)
“I hired Justin because he didn’t say he was a great writer. His work showed me he was a great writer. His skills stood out and I knew he could make mine do the same. Then he did.”
“Justin has that fire you want to see in a writer of any kind, as well as a willingness to pull from inspirational sources well outside the industry echo chamber. Simply put, he writes like many of us aspire to write. He’s creative, driven, and an all-around great guy to boot!”
“Justin really connected my humor to my style in a way that converted more customers to my course and beyond.”
“If you’re looking for more customers and to create more captivating copy, Justin is your solution.”
“He really annoys me.”
“I mean, this guy is one of the MOST creative people I know. He’s not only an empathetic human who is fun to be around, but he’s also an asset you can add to your team to punch up your copy so you make. more. money.
It’s hard to hate someone who’s making you lots of money, isn’t it?
If you can snag a few hours or even *GASP!* a day with this dude, you’ll reap the rewards and roll around in your ROI almost immediately.
You won’t regret it.”