This is seriously the best s’mores recipe I could find to convince you that I’ll be great for your podcast
For real. Scroll down. We’ll talk after you eat.
Or…
Bacon-Topped S’mores
As found in Cooking Light
(Even though this is not light)
“Mmmm… Tastes almost as good as Justin sounds”
There’s an obvious metaphor here about how you and I will bring out the best in each other— just like bacon & chocolate—but it’s super lame and you deserve better.
For now, enjoy this maniacal-yet-delicious recipe, and when you’re done, we can talk about why I’d be fun to have on your show.
*Wink*
Ingredients
- 2 whole-grain graham cracker sheets
- 4 miniature dark chocolate bars (such as Hershey’s)
- 4 large toasted marshmallows
- 2 slices cooked center-cut bacon
How to Make It
Break each whole-grain graham cracker sheet in half. Top each cracker half with 1 miniature chocolate bar. Microwave at HIGH 35 seconds or until chocolate is slightly melted; spread. Top chocolate with 1 toasted marshmallow and 1/2 slice cooked bacon.
“Justin, this is weird.”
Yeah. But I promise you that I’ll say smart things when we talk.
Here are a few topics we can speak about:
• Brand Ventriloquism: How I learned to analyze brand voice and mirror it for 309+ different entrepreneurs
• The Headline Project: The 16 painful lessons I learned from writing 100 headlines every day for 100 days (and how it damn near killed me)
• Embracing constraints: Counter-intuitive rules to understand why limiting yourself is the key to becoming more creative
• Writing more personality-er: Ways to make your copy more likable, lovable, and clickable.
• Underlying tones in your copy and secret confidence killers (that are probably hurting your conversions and making you sound wonky)
• Why almost everything your 9th grade English Teacher taught you is bupkis (and when it’s OK to sometimes break the rules)
• 5 Easy tips to improve your copy (even if you hate writing)
• Jim Henson vs. Walt Disney (who was a better boss and how you can best lead your creatives)
• Quick-hit storytelling techniques learned from stand-up comedy (you don’t have to be funny to use ’em)
• The 3 most powerful words in your copy (and “free” is not one of them)
• The Weezer Conundrum (how to use templates without sounding like a complete & Toto ripoff—plus a bonus lesson from Michael Keaton)
• War stories from thousands of consumer conversations at NASCAR races, white collar offices, state fairs, and colleges campuses (and what it’s really like inside those Red Bull Mini Coopers)
• Crazy simple ways to sound more like your favorite entrepreneurs (no matter what industry you’re in)
…Good stuff, right?
Push this button as hard as you can and it’ll open a new email for you. Then we can chat about nerdy podcasting things and find a good time to speak.
There’s podcasterly magic behind this duct tape

All the people say I’m pretty fly for a write guy
(I told you there would be puns)