Sticks & stones may break your bones, but my words will make you money
Punch-ups and Power Sessions for damn near anything with letters
You want quacktastic copy? Here’s how to get it fast.
When writers get stuck, this is where they come
“Justin has reviewed tens of pieces of copy I’ve written. I’m not exaggerating when I say that just two or three of his pointed comments on a Gdoc have taken my work from “solid” to “standout.”
Yes, he offers clear and specific (and unpretentious) feedback. But more than that, he’s a Big Idea guy who unearths the underlying AHA theme that will transform your copy into something remarkably cohesive – and downright memorable.”
You, me, and Zoom—flip-flopping into your copy and finding all the words that hide like spiders in your room.
Because you know they’re there, right?
And they’re keeping you up at night.
(The words. Not the spiders. Although, probably them too.)
We’ll cannonball into your problem page and move letters around like AlphaBits, ‘cept our copy will stay crispy, even in milk.
I’ll tinker, adjust, and evolve your writing on the pretty fly, leaving you with copy that sounds ‘zactly like you want it to, only better.
Need to find those uncatchable sentences you can’t seem to create on your own—even if you’re a damn good writer yourself?
Wanna pepper in personality, boost conversions, and make the whole dang thing more awesome?
We’ll do it together.
And we’ll do it fast.
Email, web sites, about pages, brand voice…
Whatever project is driving you batty, I can help.
Personality Punch-Ups and Power Sessions are perfect for when you’re feeling stuck, in a rush, or almost there, and just want to get the damn thing done.
Oh, and don’t worry too much about the time. Those are averages. If there’s still a little work left, I won’t boot you off the second the clock strikes :00.
“I hired Justin because he didn’t say he was a great writer. His work showed me he was a great writer. His skills stood out and I knew he could make mine do the same. Then he did.”
Here’s how it works:
1. Select A Time Using The Guide Below
Every project is different but these averages should give you an idea of how long we’ll need to make a big difference in your copy.
2. Grab A Spot
Choose a spot on the calendar that fits your timeline and lock it in. Need something sooner? Email me and I’ll see what we can do.
3. Prepare For Greatness
I’ll send a quick doc where you drop your copy and answer a few short questions. Then we hit the ground running.
Once your project rolls in, I’ll make sure we have enough time. If I think we need more (or less) I’ll let you know. And as I said, I’m not worried if we go a few minutes over.
Here’s a good idea of what we can accomplish in your session.
Click a box to book.
Personality Power Pellet (1 hour)
In one hour-ish we can punch up one of the following:
- Emails (1-3, including nurture series, sequences, lead gen…)
- Web pages (1-2 pages)
- Blog posts (1-2)
- LinkedIn profiles & Bio
- Product descriptions (1-4)
- Facebook ads & Landing Pages (1-3)
- New headlines & taglines
- General brand voice
Best for close-but-not-quite-there projects. Get a set of professionally trained eyes to finish ‘er off and finally publish the damn thing.
(click to book)
Power Pack (3 hours)
Grab a 3-hour block to use all at once or broken up over time. We can work on one of the following:
- Punch-up your site (all or most of it)
- Rewrite email sequences
- Update landing pages
- Rewrite sample content in different voices
- Design content templates and product descriptions
- Coach you privately on style & conversion
- Train 2-3 writers on your team
Best for an overall writing boost. Jam my demented brain into all your nooks & crannies and pull out some kick-ass copy. Use the hours whenever you need them.
(click to book)
Full Day Dynamite (8 Hours)
In eight hours we can do one of the following:
- Create a brand voice strategy
- Update copy throughout your site
- On-board and train new writers
Best for when you know your style needs a change, but you’re not sure how to do it yourself. This day paves the way for your voice and adds clarity & confidence moving forward.
(click to book)
“He really annoys me.”
“I mean, this guy is one of the MOST creative people I know. Like, if there was a CREATIVITY OLYMPICS (wouldn’t that be fun?), he’d win all the gold medals and we’d all hate him. Except we wouldn’t hate him because he’s not only an empathetic human who is fun to be around (and not just at the bar), but he’s ALSO an asset you can add to your team to punch up your copy so you make. more. money.
It’s hard to hate someone who’s making you lots of money, isn’t it?
If you can snag a few hours or even *GASP!* a day with this dude, you’ll reap the rewards and roll around in your ROI almost immediately. Who is he? He’s Justin Blackman. Does he *really* train for the CREATIVE OLYMPICS every day of his life? Ask him yourself. You won’t regret it.”
You’ll want to stick around for the one-hour sessions. For the others, you can float in and out.
Feel free to break the 3-hour pack into multiple blocks.
These estimates should give you a general idea—yet let’s be mindful that every project has its own quirks. We can discuss details ahead of time if you have any concerns about your specific pages. Just email me from the contact page.
Please remember, you’re buying a session and not a guaranteed deliverable. There may be some construction dust to sweep at the end, but I’ll make sure you know exactly how to move forward.
I have a solid track record for fast on-brand thinking that makes people happy. Read the nice words below, then snoop my calendar to snag the best spot for you.
C’mon. Let’s find the words to finally make you love your website.
This is gonna be fun.
“We all struggle to come up with pithy, compelling copy that makes an audience say, “I need you!”—and this is where Justin shines. He lays out a brilliantly simple structure, and then adds in emotional layers to give it extra impact.
He makes the writing process so fun and doable and always has a story about everything. If you’re thinking about learning from him (and you should!) be prepared to walk away with a fresh spin on storytelling, voice, and personality. Justin’s your guy“
“When someone is amazing at their craft like Justin is, all it takes is a slight repositioning of words to make a 100% difference.“
“Whenever I need a little more punch for a headline or copy for a design, Justin is the first person I turn to. He’s got a real knack for finding a message that seems so simple, yet nobody else is able to write. Also, the guy makes me laugh!”
“Justin helped me put the way I talk in my videos into my copy. Now you can’t even tell the difference and people are loving it. I get comments every day about my writing.
No matter how good of a copywriter you think you are, you’re going to learn something very freakin’ valuable from Justin.”
“Justin was able to get inside my head, shake those marbles around, and roll out better headlines than I could’ve ever written. He’s happy. I’m grumpy. But somehow, he made it work.”
“I can sell the shit out of anyone, anywhere, any time – but when it comes to writing about myself I’m always coming up blank and putting it off yet again..
Justin helped me get clear on my overall messaging and my value proposition as a coach. I’m re-energized and excited about my personal brand in a way I haven’t been in a long time, and I’m kinda kicking myself that I didn’t hire him ages ago to just help me knock it out and get it off my neverending to-do list.”
“Thanks again for the session. I feel a shift. I’m no longer looking at my website copy and asking myself how the hell I fix it.
I think you just shoved me into hyperspeed and I’m soooo much further forward on the ‘hey, I actually do have a personality!’ journey!!!“
“Justin transformed a project I was working on. He made it powerful, memorable, and real, and I learnt so much by working alongside him.
He’s also undoubtedly one of the nicest, most generous, and easy-to-work-with people I’ve come across. I will certainly be turning to him again and am looking forward to it!.”
“Every time I work with Justin, he creates lines that get me noticed.
I loved the theme he crafted for my LinkedIn profile so much that we’re now weaving it into my entire site. It’s amazing to watch him work.”
“Justin’s Hour o’ wisdom was one of those purchases that made me a little uncomfortable, but turned into one of the best decisions I’ve made. I got my questions answered, his perspective on my business, and guidance on things I didn’t know I needed.
His advice is serving me well to take my business in the direction I want, and getting me there faster.“
“There aren’t too many people I would trust to write stuff in my own name, but Justin is one of them.“
He’s funny, super sharp, and basically God’s gift to copywriting. Plus he’s really fun to work with.
“Thank you for today’s punch-up session. I knew it’d be great, but it was even better than expected.
It was so refreshing to have your super-smart eyes/brain look over & punch-up my copy. It’s exactly what I needed.”
“Thanks so much for meeting with me yesterday. I got SO many voice ideas from our Power Hour Session.
Your approach helped me uncover a voice with a client who truly didn’t have one. My client has just gone from ‘boring and lifeless‘ to ‘the most intellectual person in the room.’ All that in 60 minutes!“
“Thanks again for your assistance in bringing life into my copy. It improved so much after our power hour! I needed the permission to be a little quirky and fun…
What I’m most impressed with about you is your ability to transplant into so many brands and find their voice. For me, it works so much better to find businesses that align more with my natural voice. I’m envious of your chameleon-like skills.“
“If you need help finding your voice, perfecting your own copy (or just want to have lines from Charlie and the Chocolate Factory playing in your head for days), I can’t say enough about Justin’s ability to support.
(Plus he live writes, which is a zone of genius in itself). Thx JB!“
“I knew I needed outside help for coming up with a new brand feel and voice for my business but I didn’t want the usual branding advice. I wanted someone to help me come up with a fun, exciting new brand that fit me perfectly.
Enter Justin! When I saw the wall behind Justin filled with pictures of The Muppets and other fun things I knew he was the man to help me. And help me he did! I’ve gone from having a vague, kinda blurry idea of what my brand could be….to total clarity on what it is! And I have phrases and themes to pepper into my copy that really match who I am too. I’m genuinely SO excited to move forward with it. If you’re considering working with or learning from Justin – DO IT!
He’s a lovely, lovely guy and he’ll provide the outside help we often need when we’re too close to our own business to see the potential right before our eyes.“
“I booked a power hour with Justin after feeling a little low on creative juice to make some copy revisions… I needed a fresh pair of brilliant eyes on the copy to help unblock me and take a different direction. In just one hour we had THE most productive creative brainstorm that left me running from our call and racing through the copy with wicked little tweaks and changes that my client loved.
Honestly, this is probably the copywriters’ best kept secret to nailing those annoying revisions.”
I assure you, there’s nothing else down here but this button
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