Tools For Nerds

You word. I word. Let’s word together.


You don’t have to write alone anymore.

Helping brands & copywriters find perfect words is one of my most favoritest things in the world.


Because I’m a nerd too I get you, boo. 

I’ve been through the comma slog and I understand what it’s like to stress-move em dashes, fiddle with parenthesis, and wonder if it really makes a difference. (Hint: It doesn’t, but I’m gonna do it anyway.)


If you want to cherry pick my secrets about voice, style, personality, voice guides, or developing a stance so you can stand out in your lil’ wacky pack of a writing niche… 

Here’s what I got for ya:


“If you’re thinking about learning from Justin (and you should!) be prepared to walk away with a fresh spin on storytelling, voice, and personality.”

Laura Belgray

Head Shrimper, Talking Shrimp

Write More Personality-er

Write With Style

Write More Personality-er is your very own ridiculously named workshop that dissects the science of interesting writing. You’ll see the roots of conversion, conversation, persuasion, comedy and all the hidden lessons I’ve uncovered by writing for more than 429 different people. (These tips apply to writers at any level.)

Write Like Anyone

Write Like Anyone

Echo every client’s voice so well they’ll hire you again and again. Write Like Anyone shows you how to analyze, match, and mirror any style, so you’ll have the skills (and process) to pump out near-perfect copy for bigger and better clients.

You may just improve your own style along the way.

Voice Guide Creator logo

Create And Sell Voice Guides

Want to know the secret behind analyzing, documenting, and creating a comprehensive brand voice guide? Voice Guide Creator teaches you how to build, package, and sell a new service to increase your project fees and add more value to each new client.

Monster Session

Unleash Your Monster

There’s a point in every writer’s career when you know it’s time to go bigger. You’ve figured out what you stand for and what direction you want to go, but the voice on your page doesn’t match. And you just don’t know what to write. 

That’s when it’s time for a Monster Session 

Measure Your Voice With Verbatim

Once you learn the foundation, you can use Verbatim to analyze, track, and dial in any voice. This writing and editing tool combines all your favorite features of Hemingway, ProWriting Aid and Analyze My Writing… and puts ’em all in one place.

You can even compare two pieces of copy side-by-side

Justin is my voice-Yoda.

As a personal brand copywriter, I’d found plenty of mentors for conversion copy – but there was one piece missing in my skillset that always evaded me: VOICE.

When I found Justin, sing the angels did. I mentored under him to study voice and learn about his sought-after Brand Ventriloquist voice guides. The confidence I found in defining my own voice and having a process to define my clients’ voices helped me grow my business at force speed.

I’ve closed $350K+ in revenue over the past 12 months because I’m one of very few copywriters who understand personal brand voice.

Julie Cabezas

Copy Crimes

Grab some time with a "copywriter's copywriter"

Don’t get me wrong. I love my clients. But I really love working with people like you who truly understand the moves we make, the steps we take, and the words we bake — and who know there’s a madness to our methods.

 …If you want an hour or three to work on your brand voice together, grab a Soundboard Session


Lindsay Hotmire

Copywriter, Coach, Storyteller