Day 95: Naptime Power Nap Assistant

If there’s one thing I love more than bourbon, it’s naps. And caffeine. Also Kit Kats. But mostly naps. But Kit Kats are super close… Naps are everything good in the world, wrapped in a snuggly blanket. They balance out all the terrible sleep I get at night because my...

Day 94: Iite Kid’s Smart Toothbrush

I’ve been looking at Direct Response techniques of the healthcare industry—and there are some unbelievable headlines here. Some leave me feeling ethically uneasy, but they definitely build intrigue. The great ones generate millions upon millions of dollars, and...

Day 93: Mail Bricks

Day 93!!! I know. 3 exclamations are overkill—but knowing I’ll be done in ONE WEEK is beyond the emotion a mere 2 can express. Looking back, Potato Parcel was one of my favorite posts. The pure ridiculousness of it brought me joy and giggles. Immature? Yes. Just my...
Day 92: Lianna Patch & 5 Ways to Be Funnier in Your Copy

Day 92: Lianna Patch & 5 Ways to Be Funnier in Your Copy

You like’a da funny? Then you’ll like’a Lianna. Lianna Patch is New Orleans based conversion copywriter & improv comic. She’s the loudest mouth on the internet shouting about humor in your copy—and her tweets are a goldmine of examples, powered by boxed wine. You...

Day 91: Olly – The First Home Robot with Personality

Right, so no more TV/Movie themes. But I am going to use yesterday’s Rosie The Robot post as a base for today. Olly – The First Home Robot with Personality just demolished it’s IndieGoGo goal. And I can see why. It looks awesome. Think Siri or Alexa, but with a unique...