by Justin | Sep 12, 2017 | 61-70
I was in an elevator this morning that had a TV in it. There was a news blurb about bathtubs. So today I’m writing about bathtubs. Ok, not exactly tubs, but toys. And wouldn’t you know it, I found one that was on Shark Tank. Seriously—has anything not been on... by Justin | Sep 11, 2017 | 61-70
This was a fun collaboration. Annie Bacher contacted me about headlines for a new site she’s working on. Take Me Cooking is Airbnb for cooking classes. As you travel, you select a host to teach you how to cook authentic regional recipes, right in their home. They have... by Justin | Sep 10, 2017 | 61-70
My friend posted a cat video on Facebook that had such an awful, click-baity headline that it made me stand up and take notice. But not in a good way. In an “I’m going to mark this one for The Headline Project” way. I’m against Buzzfeed-style headlines in general. Lob... by Justin | Sep 9, 2017 | 61-70
Alright, so yesterday we did a simple copy/paste edit for custom dress shirts. The results were mediocre at best. Even that might be a generous statement. Today, we’re going to do it right. We’re writing 100 headlines for Proper Cloth Custom Shirts and... by Justin | Sep 8, 2017 | 61-70
I’m going to try something new today. Swiping my own swipes. I’m taking the lines I wrote for Thompson Sweat Proof T-Shirts and adapting them for Proper Cloth dress shirts. I’m literally taking the exact same list and editing each one, line by line,...
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