The 70-Day Recap

70 Days In, And Boy Is My Brain Huge   Hey amigo! You’re looking as fresh as paint today. Crazy times over here. Experimenting with new topics. Tinkering with old lines. Discovering a dentist who may be swindling people… All kinds of neat things happened over...

Day 70: Hillary Weiss & The Worst Way To Price Anything Ever

I had fun with Hillary Weiss’s style post yesterday. So why not go for two? (Because you’re a dummy who never knows when to stop, Justin. That’s how you got into this writing-100-headlines-for-100-days thing in the first place.) The worst way to price anything ever...

Day 69: Hillary Weiss & Her Writing Style

So, yesterday I wrote headlines for Doug Paton’s post about storytelling & a bear. Today I’m writing for Hillary Weiss. She’s all kindsa content cray-cray and cranks her tone up to 11. She’s a brand voice superstah & has a distinct style you can see from...

Day 68: Doug Paton’s Polar Bear

I’m trying something new over the next few days. I’ve lined up blog posts from content writers I know—all phenomenally talented and darn good people—and I’m going to reinvent headlines for them. Now, I want to make it clear that there is nothing wrong with their...

Day 67: NuPhero Pheromone Spray

This one’s for the ladeeez, Err, I guess, more for the guys to get the ladeez. So, yeah, for the guys. NuPhero is pheromones in a can. It’s got all kinds of science behind it that shows certain scents can boost confidence, which makes females notice. Like Axe...

Day 66: Dentist Direct Mail

Let’s try something new today, shall we? *Walks away from desk* *Opens door to the garage* *Rummages through recycling bin* *Comes back to desk* In my hand, I’m holding a direct mail piece from a local dentist. It’s pretty generic and focuses on a special dental...