Day 5: Dumore Improv

I’m a big fan of improv. When it’s done well, it’s an art. I learned a lot about it during my years in field marketing—and I still use the techniques every day. Not the funny stuff, but the conversation steering. You’d be amazed how useful it...

Day 4: Sunshine Cleaning

Following up on the pretend services from movies, I picked Sunshine Cleaning. In case you missed this one, it’s a 2008 film about a woman who falls into a career of bio-hazard removal and crime scene clean-up. All kinds of gross. I thought it would be fun to...

Day 3: Edward Scissorhands Topiary Service

Maybe it’s a carry-over from Brit’s piece on day 1, but I woke up with Edward Scissorhands in my brain. So I wrote about it. Remember the scene where he sculpts everyone’s garden? Ballet dancers, dragons, dinosaurs… I thought it might be fun to...

Day 2: WonderDads

WonderDads is a monthly subscription box filled with family activity ideas for fathers. It’s like Birchbox for dad bonding, and it seems to be doing pretty well. I’m glad—this is a great idea. When I subscribed to their newsletter a few weeks back, it felt...

DAY 1: The Weekly Spooky Newsletter

Copywriting for copywriters. I randomly chose a newsletter for post #1. The Weekly Spooky, by Brit McGinnis over at Black Bow Communications. She’s the Elvira of Copywriting. Dark, macabre, and damn good people. Give her a follow if you can. Without diving too...