The Six Year Update

This wasn’t supposed to be part of the story. I honestly didn’t plan on writing this, but I woke up today at 5:30 AM with permission from myself to put it on paper… So here we go. Here’s the reason why now, six years since the final post, I almost...

The 10 Day Recap

We’re making progress, my friend. 1,000 lines in. 1/10th to goal. I can’t say it’s been easy, but if these are the worst 10 posts I create, I think I’m in decent shape. I’ll get specific below, but here are some lessons learned from the first 10 days of The Headline...

Day 10: Custom Mouthguards

Yep, this is a strange one. But I actually used to write some content for a custom mouthguard company. The sport kind, not the sleep kind—though they made those too. These lines focus on athletic version. They were custom molded to your teeth and you can decorate them...

Day 9: Florida Sailing Club

I’m not sure what rabbit hole brought me to the homepage for Hillsboro Inlet Sailing Club—but that’s where I landed, so that’s what I wrote. And not one Styx reference. …A few pirate lines though. Mind you, I’m not a sailor. Sure,...

Day 8: Local Lawn Care Service

I get a lot of flyers about lawn service taped to my mailbox. They all say “Mow, edge & blow” with a clip art picture of mower on the top right. Some have a color image of a green lawn. On occasion, a smiling picture of teenager. So when I randomly poked 4 letters...

Day 7: Family Photography

I’ve been scouting photographers for my site. (Hey, you’re on it now!) Schnikes, there are a lot out there. And like copywriters, many have niched down—which makes total sense. I found some great sites that jumped to the top of my list. But, without trying...