Grab your Scooby snacks. We’re going mystery shopping.
If you’ve worked retail, you’re familiar with this one. Mystery Shoppers are paid to go through a customer experience and report on the encounter. It’s a great way to find untapped potential, superstars on your team, and cracks in the foundation.
It can also sniff out bad eggs…
In my Field Marketing days, we did this a lot. And we used it for good. You’re not trying to catch anyone messing up—you’re looking for unbiased reviews to help you improve.
Why am I over-explaining this? Because I struggled with the lines. More on that at the end…
Here are 100 lines about Mystery Shopping:
| 1 | Spot untapped talent & buried potential in your customer front line |
| 2 | How much money is your team leaving on the table with each transaction? |
| 3 | Insights on your business–from your customer’s point of view |
| 4 | Contrary to what the internet says, in-person customer service is not on the decline |
| 5 | Trust. Then confirm. |
| 6 | Take a good look at your business, from the outside |
| 7 | See how your team is doing on the frontlines |
| 8 | Yelp reviews build followers. Secret shoppers build trust. |
| 9 | You know you’ve got a few A-listers on your staff. Wouldn’t it be great to confirm a few more? |
| 10 | Curious how your team performs? Compare yourself to the competition. |
| 11 | Are you sure you’re measuring the right things to judge success? See what your customers think. |
| 12 | Our mystery shoppers are trained as well as your staff—sometimes better. Wouldn’t you like to find out? |
| 13 | 13 insights and actionable reviews on your business–taken from your consumer’s perspective |
| 14 | Find out what your customers wish you were selling with each purchase |
| 15 | Companies that provide the best customer service, usually win |
| 16 | It’s the little things that make the difference in customer service. Is your team doing them? |
| 17 | Ever wonder what the customer thinks of your business? |
| 18 | You don’t look to expose. You look to improve. |
| 19 | We make sure you’re in compliance before someone else does |
| 20 | How’s your staff doing? Let’s find out… |
| 21 | Honest, unbiased, 100% truthful reviews from your target audience |
| 22 | Build your plan of action and confirm its effectiveness |
| 23 | You’ve trained your people well. But did it stick? |
| 24 | You think your team is on top of their game. But wouldn’t it feel great to be sure? |
| 25 | Like hiring a private detective to confirm your team’s performance |
| 26 | You’ve got an image to uphold. But are you? |
| 27 | How does your staff stack up to the competition? |
| 28 | When you identify problems in the system, you’re able to fix them |
| 29 | Just because you can’t be watching your employees 24/7, doesn’t mean we can’t |
| 30 | Find the hidden secrets to success lurking in your business |
| 31 | Find out if your top employees are the ones you think |
| 32 | Uncover the assessment of your front-line operations |
| 33 | There are no secrets. Just feedback. |
| 34 | You’ve trained your staff to provide exceptional service Now let’s be sure your customers are getting it. |
| 35 | Learn what your customers want, and how your competition is fighting to steal them from you |
| 36 | The only way to find the cracks in your customer service, is to hold it up to magnifying glass |
| 37 | Sure, you can put your faith in Yelp reviews. The internet never gets it wrong… |
| 38 | It’s time to go 007 on the competition |
| 39 | Are you leaving money behind? Find out what customers wish you offered. |
| 40 | You trust your staff. You just want to confirm. |
| 41 | Identify your strengths from an outside perspective |
| 42 | Unbiased reviews on the strengths of your staff |
| 43 | Now! Mystery shopping service gives you insights & intelligence on your business–and the competitions |
| 44 | When you see the level of service your competition is providing, you’ll have deeper insight into your own |
| 45 | Take the mystery out of secret shopping |
| 46 | Proof your staff is every bit as great as you think |
| 47 | Get deeper insight on your business |
| 48 | I spy with my little eye, opportunity |
| 49 | The goal is not to be sneaky. The goal is to make you a better company |
| 50 | Get the scoop on your competition |
| 51 | Wouldn’t it feel good to know how great your team is? |
| 52 | Measure 11 elements to optimal customer service & compare results to your competition |
| 53 | Capitalize on customer delight |
| 54 | Do you have unknown potential on your team? Or trouble? |
| 55 | When you hold a magnifying glass up to your customer service, you find the cracks |
| 56 | You know you’ve got a great product. But how’s your customer service? |
| 57 | You may be pleasantly surprised how effective your staff is |
| 58 | Confirm your team is in compliance—with your standards and the law |
| 59 | Mystery shoppers are part of your team—and we’re in this together |
| 60 | Are your employees putting your company at risk? |
| 61 | Outside insights on your front line |
| 62 | Good customer service drives loyalty—wouldn’t you like to know if you’re achieving all you can? |
| 63 | Uncover buried strengths & process hiccups that sabotage your potential |
| 64 | Outside insights on your business—and your competition |
| 65 | Dive deeper into your untapped potential |
| 66 | You reach a new level when you know your team is as good as you think |
| 67 | Partner with a company who can watch the floor when you can’t |
| 68 | Spot small problems before they become big ones |
| 69 | Put your team to the test—and prove they’re as good as you think |
| 70 | When you understand what happened at work yesterday, you’ll be able to fix it tomorrow |
| 71 | Uncover 11 elements to perfect customer service—and see how your performance ranks |
| 72 | You’re not spying. You’re confirming. |
| 73 | Uncover insights on your strengths & potential |
| 74 | Is your staff making these customer service mistakes? |
| 75 | Learn the secrets of secret shopping |
| 76 | When you know how to measure customer service, you know how to make it better |
| 77 | Happy customers come back. Find out if you’ll see yours again. |
| 78 | You built your business to win. Mystery shopping is part of the game. |
| 79 | Find out how your team performs, from the phones to the front line |
| 80 | Find out what goes on when you’re not looking—before someone else does |
| 81 | Comprehensive feedback on your business–and your competition’s–from an outside perspective |
| 82 | Hold a magnifying up to your customer service—you might like what you see |
| 83 | There are a lot of elements that lead to your success. We’ll tell you how you measure up. |
| 84 | Your customers remember you. But is it for the reasons you think? |
| 85 | Put your business to the test |
| 86 | Find out what your customers really think |
| 87 | See how well your team fairs on the front line |
| 88 | Think you staff can make it through the shift without texting? Here’s what we’ve seen. |
| 89 | See how your team stacks head-to-head against the competition |
| 90 | Sleep well knowing your staff is on their best behavior |
| 91 | Discover what you’re doing well—and how you can improve |
| 92 | Find out what goes on when the boss isn’t looking |
| 93 | Find out which half of your staff is at the top—the answers could surprise you |
| 94 | When you understand your competition, you know how to win |
| 95 | Mystery shop your staff before a compliance auditor does |
| 96 | Are you customers getting the service they need to come back? |
| 97 | Find the untapped potential hidden in your consumer departments |
| 98 | Everything you need to know about your customer’s experience—so you can continue to make it better |
| 99 | Find out how your competitors do it |
| 100 | Recognize the full potential of your front-line team |
Overall:
Case Unsolved. Aargg.
I came close, but never cracked it. The themes are here, but the lines aren’t. It’s a shame—because it’s fertile ground.
Lessons: I should know better than to stray from benefits. It’s been 98 days! Yet, my immediate thought was to lead with “confirming suspicions.” But it felt sneaky, and I didn’t like where the list was going. So, I jumped to a “detective” theme, which was better, but still off. Then I went to benefits. Always, always, always lead with benefits, dummy.
- The “spy” theme worked better in my head than it did on paper. Too forced.
- Anything clever felt sketchy—like I was encouraging people to catch employees being bad.
- The right line will strike the balance between finding opportunities to grow your business & getting insights on your competition. I came close, but I never hit it.
- I split this list into 2 sessions, and I’m glad I did. I came back with a much-needed fresh perspective.
- There’s a HUGE opportunity to pitch Secret Shopper companies. Most of the websites I reviewed read like insurance manuals.
Time: 1:15 over 2 sessions
2 more days!!!
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