Ziad Fazah holds the world’s record for speaking 59 languages. As someone who knows only English and enough Spanish to ask someone where the bathroom is, I’m pretty impressed. But my American stubbornness has paid off. Now I don’t have to bother with that pesky old learnin’ stuff.
Travis the Translator is on pace to audibly translate 82 languages. They’ve got a 3-continent team working on the device and it appears they’re ready to ship.
I love seeing good tech companies beat Apple & Google to market.
This could be huge for international travelers, hospitals, and global business. Good for Travis. And if they want ‘em, here are 100 lines they can use:
| 1 | Do you know that the record for the most languages ever spoken was? 52. Then you came along. |
| 2 | Translate your words audibly in less than 2 seconds |
| 3 | And suddenly, you’re fluent in 82 languages… |
| 4 | Speak to anyone in the world in your own language–and be understood |
| 5 | Don’t let the fear of learning a new language stop you from traveling |
| 6 | Imagine waking up, and being able to speak in 82 languages… |
| 7 | Speak the language without learning the language |
| 8 | Good news for people who refuse to learn another language. |
| 9 | The most languages any person ever spoke was 59. Until Travis showed up… |
| 10 | Don’t let the embarrassment of not knowing the language stop you from experiencing new cultures |
| 11 | Now you can have a conversation with relatives who don’t speak your language |
| 12 | How to speak 80+ languages immediately |
| 13 | Obliterate the barriers between foreign conversations |
| 14 | You probably don’t need to speak 82 languages, but you can |
| 15 | Just because you can’t learn 82 languages overnight, doesn’t mean you can’t speak them. |
| 16 | When you’re at a loss for words, Travis finds them for you |
| 17 | Now anyone can talk with anyone |
| 18 | Travis speaks 80 languages–which means you can too |
| 19 | Carry the freedom of speech in your pocket |
| 20 | Not knowing how to speak another language is no longer an excuse for not traveling |
| 21 | The translator for tourists who don’t know the language |
| 22 | Speak 82 languages without learning |
| 23 | Sweet revenge on the teachers who said you’d need to learn another language |
| 24 | You just became fluent in 82 languages |
| 25 | Travel with world with local fluency–without learning another language. |
| 26 | Only speak English? That’s not a problem. |
| 27 | The average person in the EU speaks 4 languages. Travis speaks 82. |
| 28 | If you’ve been waiting for technology to prove you right for not learning another language, you’re in luck. |
| 29 | Say hello, hola, Kon’nichiwa, and 79 more translations, to Travis |
| 30 | Hablas espanol? Yes. You do. |
| 31 | The language-to-language translator for instant conversation |
| 32 | Being able to communicate in 82 languages is going to open a lot of doors for you |
| 33 | To speak another language, talk in your own |
| 34 | Leave nothing lost in translation |
| 35 | Ask where the bathroom is in 82 languages (without having to learn a single word) |
| 36 | 82 languages at the push of a button |
| 37 | Tired of asking people if they speak English when you travel? |
| 38 | The handheld translator that lets you speak to locals in real time |
| 39 | Do you know how to say hello in 82 languages? |
| 40 | What if I told you, you can speak 82 languages right now? |
| 41 | The most comprehensive language translator in the world does not live in your phone |
| 42 | And just like that, you speak 82 languages… |
| 43 | Learn 80 new languages, without learning 80 new languages |
| 44 | Even if you know multiple language, you don’t know 82 |
| 45 | Instantaneous translation is now very real |
| 46 | No more feeling like a stranger in a strange land |
| 47 | Imagine being able to speak to anyone in the world, in any language, and understand every word |
| 48 | Tired of traveling and not knowing the language? |
| 49 | No time to learn another language? That’s OK. You don’t have to… |
| 50 | Wake up speaking one language, go to bed speaking 82. |
| 51 | Don’t let the embarrassment of not knowing another language stop you from traveling |
| 52 | Learn every word you need to travel without one minute of studying |
| 53 | You’re traveling overseas. Your friend is hurt. You need a hospital. But you don’t know how to speak the language. |
| 54 | When you ask for directions in another language, the locals will be amazed by your device |
| 55 | How to speak more than one language (sarcasm not included) |
| 56 | Ziad Fazah holds the Guinness World Record for speaking 52 languages. That’s 30 less than you’ll be able to. |
| 57 | Imagine traveling and not having to ask people if they speak English |
| 58 | Travis lets you talk to friends, strangers and ancestors who don’t speak your language |
| 59 | Booking an international flight? Don’t forget to take Travis. |
| 60 | Who would you choose to speak with if foreign language wasn’t a barrier |
| 61 | You’re traveling, lost, and don’t speak the language. What do you do? |
| 62 | Remember all that studying you did in high school for your foreign language exam? Turns out it was a waste. |
| 63 | Locals will welcome you in now that you can communicate both ways |
| 64 | Proof that the only language you needed to learn was your own |
| 65 | It’s like having your own C-3PO |
| 66 | The translator device that speaks 82 languages for you |
| 67 | Here’s what they’re really saying about you at the nail salon |
| 68 | You were right. There was no need to study another language in high school. |
| 69 | Speak to the locals in their language |
| 70 | Now everyone can be a native speaker |
| 71 | How to speak 82 languages without studying |
| 72 | Understand & communicate with anyone in the world–with Travis |
| 73 | Don’t let a little thing like not speaking their language get in the way of a great conversation |
| 74 | Avoid the embarrassment of not knowing a foreign language when you travel |
| 75 | Do you speak 80 languages? Yes. Yes, you do. |
| 76 | Just because you never learned another language doesn’t mean you can’t speak it fluently |
| 77 | You always knew you’d need to speak another language someday. Now you can, without learning |
| 78 | You probably think it’s an app, but the best foreign language translator in the world does not live in your phone |
| 79 | Ask for directions without sounding like a tourist |
| 80 | New translator device allows you to be understood anywhere in the world, instantly |
| 81 | Don’t let not knowing the language get in the way of a great conversation |
| 82 | Learning another language is hard. Now you don’t have to. |
| 83 | Bet you can’t wait to stop and ask someone for directions in their own language |
| 84 | Why packing a translator named Travis in your bag is about to change international travel |
| 85 | Now you can order in foreign countries without pointing at the menu |
| 86 | Some people are too stubborn to learn a new language. Now Travis will help them when they need it. |
| 87 | How many languages would you like to speak? Now dream bigger |
| 88 | The world traveler’s best friend is named Travis |
| 89 | The perfect translator that’s not your smart phone |
| 90 | If you don’t want to learn another language, but still want to travel and talk to people, I’d like to introduce you to someone… |
| 91 | Travis’s translations will never leave you speechless |
| 92 | We just proved your high school teacher wrong. You don’t need to know another language. |
| 93 | How to speak 82 languages without learning a single word |
| 94 | Name one person in the world who doesn’t speak your language, that you’d like to talk to |
| 95 | Now you can speak 80 languages |
| 96 | Everything you need to communicate in 80+ languages–without learning a word |
| 97 | I’ve got a way for you to speak 82 languages by morning–and its name is Travis |
| 98 | Never feel speechless again |
| 99 | Instant translations for 82 languages |
| 100 | Now you can speak 80 languages–in less than 2 seconds |
Overall: A good mix. Depending on the audience, the medium, and the specific advertising targets, there’s a good bit to pull from. It might need fine-tuning, but there are some good lines.
Lessons: Part of the fun/challenge with this one is keeping it simple. While all the lines would work for an American audience, I kept many simple for easy translations. At least, in theory, anyway. Oh, and don’t get too caught up on my numbers. The site says 80+ languages, but I like adding specificity.
- I worked in new themes like embarrassment and bias confirmation—but I didn’t feel good about it. I didn’t like the “prove your teacher wrong” angle, even though it could work with some audiences. It’s just not my style.
- I’m still toying with direct response themes I learned at Copy Chief Live. It’ll take a while to fully process all the power into a style I’m comfortable with.
- …but I’m not writing another 10,000 lines
Time: 2:25 minutes over 3 sessions. This one was tough!
4 more to go!!!
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