Ziad Fazah holds the world’s record for speaking 59 languages. As someone who knows only English and enough Spanish to ask someone where the bathroom is, I’m pretty impressed. But my American stubbornness has paid off. Now I don’t have to bother with that pesky old learnin’ stuff.

Travis the Translator is on pace to audibly translate 82 languages. They’ve got a 3-continent team working on the device and it appears they’re ready to ship.

I love seeing good tech companies beat Apple & Google to market.

This could be huge for international travelers, hospitals, and global business. Good for Travis. And if they want ‘em, here are 100 lines they can use:

1 Do you know that the record for the most languages ever spoken was? 52. Then you came along.
2 Translate your words audibly in less than 2 seconds
3 And suddenly, you’re fluent in 82 languages…
4 Speak to anyone in the world in your own language–and be understood
5 Don’t let the fear of learning a new language stop you from traveling
6 Imagine waking up, and being able to speak in 82 languages…
7 Speak the language without learning the language
8 Good news for people who refuse to learn another language.
9 The most languages any person ever spoke was 59. Until Travis showed up…
10 Don’t let the embarrassment of not knowing the language stop you from experiencing new cultures
11 Now you can have a conversation with relatives who don’t speak your language
12 How to speak 80+ languages immediately
13 Obliterate the barriers between foreign conversations
14 You probably don’t need to speak 82 languages, but you can
15 Just because you can’t learn 82 languages overnight, doesn’t mean you can’t speak them.
16 When you’re at a loss for words, Travis finds them for you
17 Now anyone can talk with anyone
18 Travis speaks 80 languages–which means you can too
19 Carry the freedom of speech in your pocket
20 Not knowing how to speak another language is no longer an excuse for not traveling
21 The translator for tourists who don’t know the language
22 Speak 82 languages without learning
23 Sweet revenge on the teachers who said you’d need to learn another language
24 You just became fluent in 82 languages
25 Travel with world with local fluency–without learning another language.
26 Only speak English? That’s not a problem.
27 The average person in the EU speaks 4 languages. Travis speaks 82.
28 If you’ve been waiting for technology to prove you right for not learning another language, you’re in luck.
29 Say hello, hola, Kon’nichiwa, and 79 more translations, to Travis
30 Hablas espanol? Yes. You do.
31 The language-to-language translator for instant conversation
32 Being able to communicate in 82 languages is going to open a lot of doors for you
33 To speak another language, talk in your own
34 Leave nothing lost in translation
35 Ask where the bathroom is in 82 languages (without having to learn a single word)
36 82 languages at the push of a button
37 Tired of asking people if they speak English when you travel?
38 The handheld translator that lets you speak to locals in real time
39 Do you know how to say hello in 82 languages?
40 What if I told you, you can speak 82 languages right now?
41 The most comprehensive language translator in the world does not live in your phone
42 And just like that, you speak 82 languages…
43 Learn 80 new languages, without learning 80 new languages
44 Even if you know multiple language, you don’t know 82
45 Instantaneous translation is now very real
46 No more feeling like a stranger in a strange land
47 Imagine being able to speak to anyone in the world, in any language, and understand every word
48 Tired of traveling and not knowing the language?
49 No time to learn another language? That’s OK. You don’t have to…
50 Wake up speaking one language, go to bed speaking 82.
51 Don’t let the embarrassment of not knowing another language stop you from traveling
52 Learn every word you need to travel without one minute of studying
53 You’re traveling overseas. Your friend is hurt. You need a hospital. But you don’t know how to speak the language.
54 When you ask for directions in another language, the locals will be amazed by your device
55 How to speak more than one language (sarcasm not included)
56 Ziad Fazah holds the Guinness World Record for speaking 52 languages. That’s 30 less than you’ll be able to.
57 Imagine traveling and not having to ask people if they speak English
58 Travis lets you talk to friends, strangers and ancestors who don’t speak your language
59 Booking an international flight? Don’t forget to take Travis.
60 Who would you choose to speak with if foreign language wasn’t a barrier
61 You’re traveling, lost, and don’t speak the language. What do you do?
62 Remember all that studying you did in high school for your foreign language exam? Turns out it was a waste.
63 Locals will welcome you in now that you can communicate both ways
64 Proof that the only language you needed to learn was your own
65 It’s like having your own C-3PO
66 The translator device that speaks 82 languages for you
67 Here’s what they’re really saying about you at the nail salon
68 You were right. There was no need to study another language in high school.
69 Speak to the locals in their language
70 Now everyone can be a native speaker
71 How to speak 82 languages without studying
72 Understand & communicate with anyone in the world–with Travis
73 Don’t let a little thing like not speaking their language get in the way of a great conversation
74 Avoid the embarrassment of not knowing a foreign language when you travel
75 Do you speak 80 languages? Yes. Yes, you do.
76 Just because you never learned another language doesn’t mean you can’t speak it fluently
77 You always knew you’d need to speak another language someday. Now you can, without learning
78 You probably think it’s an app, but the best foreign language translator in the world does not live in your phone
79 Ask for directions without sounding like a tourist
80 New translator device allows you to be understood anywhere in the world, instantly
81 Don’t let not knowing the language get in the way of a great conversation
82 Learning another language is hard. Now you don’t have to.
83 Bet you can’t wait to stop and ask someone for directions in their own language
84 Why packing a translator named Travis in your bag is about to change international travel
85 Now you can order in foreign countries without pointing at the menu
86 Some people are too stubborn to learn a new language. Now Travis will help them when they need it.
87 How many languages would you like to speak? Now dream bigger
88 The world traveler’s best friend is named Travis
89 The perfect translator that’s not your smart phone
90 If you don’t want to learn another language, but still want to travel and talk to people, I’d like to introduce you to someone…
91 Travis’s translations will never leave you speechless
92 We just proved your high school teacher wrong. You don’t need to know another language.
93 How to speak 82 languages without learning a single word
94 Name one person in the world who doesn’t speak your language, that you’d like to talk to
95 Now you can speak 80 languages
96 Everything you need to communicate in 80+ languages–without learning a word
97 I’ve got a way for you to speak 82 languages by morning–and its name is Travis
98 Never feel speechless again
99 Instant translations for 82 languages
100 Now you can speak 80 languages–in less than 2 seconds

 

Overall: A good mix. Depending on the audience, the medium, and the specific advertising targets, there’s a good bit to pull from. It might need fine-tuning, but there are some good lines.

Lessons: Part of the fun/challenge with this one is keeping it simple. While all the lines would work for an American audience, I kept many simple for easy translations. At least, in theory, anyway. Oh, and don’t get too caught up on my numbers. The site says 80+ languages, but I like adding specificity.

  • I worked in new themes like embarrassment and bias confirmation—but I didn’t feel good about it. I didn’t like the “prove your teacher wrong” angle, even though it could work with some audiences. It’s just not my style.
  • I’m still toying with direct response themes I learned at Copy Chief Live. It’ll take a while to fully process all the power into a style I’m comfortable with.
  • …but I’m not writing another 10,000 lines

Time: 2:25 minutes over 3 sessions. This one was tough!

4 more to go!!!