I’ve been looking at Direct Response techniques of the healthcare industry—and there are some unbelievable headlines here. Some leave me feeling ethically uneasy, but they definitely build intrigue. The great ones generate millions upon millions of dollars, and there’s a lot to be said for their power.
I don’t love the healthcare industry. As a result, I haven’t done many posts about it. The closest I’ve come is probably Quip Toothbrush. So I looked into a similar product and found Iite.
Iite S1 is billed as The World’s 1st Kid’s Smart Toothbrush. It pairs with a phone via Bluetooth and essentially makes brushing a video game. It’s a cool idea. Plus it tracks data you can share with your dentist.
There’s not a lot of info about iite, but it did well on IndieGoGo. So let’s take what I can find, plop some healthcare style lines on it and see what happens:
Here are 101 headlines for iite S1: The World’s 1st Kid’s Smart Toothbrush:
| 1 | New sonic toothbrush for kids lasts 60 days between charges |
| 2 | Feel a little bit of pride the next time you take your kid to the dentist |
| 3 | Does your child have a smart mouth? |
| 4 | The vibrating toothbrush with an in-app game featuring a monkey |
| 5 | New sonic toothbrush turns kids daily dental care into video game |
| 6 | To the parents who will settle for nothing less than a dentist-approved brushing twice a day for their child |
| 7 | New food-grade electric toothbrush uses sonic frequency to clean mouths |
| 8 | The new kids game that makes brushing teeth genuinely enjoyable |
| 9 | “The dentist said my kid’s teeth were the cleanest he’s ever seen!” |
| 10 | If brushing your teeth were always this much fun, your dentist would never see a cavity |
| 11 | How to brush with a bug-toothed monkey |
| 12 | In two minutes, your child will have brushed their teeth and a bug-mouthed monkey’s. |
| 13 | We just gamified the way your children brush their teeth—and they’re going to love it |
| 14 | How to make sure your children are brushing their teeth well |
| 15 | When your child tells you they brushed their teeth, you’ll know because of your phone |
| 16 | The smart toothbrush for toddlers |
| 17 | The smart toothbrush for kids who hate brushing |
| 18 | This new kid’s toothbrush may be smarter than most parents |
| 19 | The only sonic toothbrush specifically designed for children’s sensitive gums |
| 20 | Does your child make these brushing mistakes? |
| 21 | There’s a good chance your child isn’t brushing their teeth properly |
| 22 | If your child hates brushing their teeth, it’s not your fault |
| 23 | Teaching a 2-year old to brush is no longer an impossible mission |
| 24 | Parents! Now there’s a way to get your children brushing their teeth with the proper technique. |
| 25 | It’s not your fault that your children have bad tooth brushing habits |
| 26 | How to know if your child is brushing their teeth well |
| 27 | Our children hated brushing their teeth. So we created a game–and it worked. |
| 28 | What children are saying about their toothbrush |
| 29 | Blast away cavity germs at 15,000 vibrations per minute |
| 30 | 99% of parents said this was a better toothbrush for their kids than Sonicare |
| 31 | Is your child as smart as this toothbrush? |
| 32 | Your on-screen monkey isn’t the only one with bad breath |
| 33 | The toothbrush for toddlers who love video games |
| 34 | Mission impossible: Teach your 2-year old to properly brush their teeth |
| 35 | To the moms and dads tired of finding their children lied about brushing teeth again |
| 36 | You probably know that your children aren’t brushing their teeth well. |
| 37 | The only toothbrush kids will ever look forward to using |
| 38 | No child has ever liked brushing their teeth—until now |
| 39 | There are many ways to get your toddler to brush their teeth—but ours is the most fun |
| 40 | New sonic toothbrush uses Bluetooth to pair with a bug-mouthed monkey |
| 41 | Don’t just brush your teeth–blast away bacteria at 15,000 vibrations per minute |
| 42 | Most parents struggle to get their kids to brush properly. But it’s not their fault. |
| 43 | How to brush the teeth of a digital monkey |
| 44 | If your dentist told you it could be this easy to get your children to brush their teeth, he’d be out of a job |
| 45 | How to make a smart-mouthed kid |
| 46 | An easy way to make brushing more fun |
| 47 | Helping kids learn how to brush their teeth properly through Bluetooth video game |
| 48 | New sonic brush uses Bluetooth to clean green teeth |
| 49 | Is your child brushing properly? |
| 50 | Here’s how to make brushing your kid’s teeth less of a chore |
| 51 | How to clean a monkey’s mouth (and your child’s) in two minutes |
| 52 | The 2-minute daily video game that teaches your children to brush |
| 53 | This sonic frequency is dialed in perfectly for protecting the teeth of your children |
| 54 | Is the tooth fairy really a monkey? |
| 55 | 98% of parents report this new game made brushing teeth easier for their kids |
| 56 | We just made brushing teeth fun for kids |
| 57 | Here’s a quick way to tell if your kids are brushing their teeth, without smelling their breath |
| 58 | See if you can outbrush the big, bad stinky-toothed monkey |
| 59 | Vibrate cavity-causing bacteria out of your child’s mouth at 15,000 BPM |
| 60 | How to blast away cavity-germs at 15,000 vibrations per minute |
| 61 | How to know if you have the wrong toothbrush for you child |
| 62 | Is your child’s mouth as smart as his toothbrush? |
| 63 | Most kids don’t like brushing their teeth. But yours will. |
| 64 | The brush that makes your child’s next dentist appointment less scary |
| 65 | 99% of moms say this vibrating toothbrush taught kids to brush well on their own |
| 66 | If your child has dragon breath, read this |
| 67 | The new kid’s toothbrush they’ll be asking about for Christmas |
| 68 | This new toothbrush uses a sonic frequency of 15,000 to safely clean your child’s mouth |
| 69 | Brushing a monkey’s teeth is more fun than taking care of your own |
| 70 | When’s the last time your kids were excited to brush their teeth? |
| 71 | Meet the electric toothbrush that gamified hygiene for kids |
| 72 | Teaching your kids to brush well is easy when there’s a monkey involved |
| 73 | We just gamified teeth brushing. You’re welcome. |
| 74 | New Iite electric toothbrush for kids pulses at a frequency safe for small mouths |
| 75 | To all the parents who wish getting their kids to brush properly wasn’t such a chore |
| 76 | Discover what it’s like to have a dentist compliment you on your child’s clean teeth |
| 77 | When there’s a digital monkey involved, your kids will race to brush their teeth |
| 78 | For the parents tired of how badly their kids are brushing teeth |
| 79 | Most dentists do a great job of cleaning children’s teeth. But how do you keep up at home? |
| 80 | Feel what it’s like to have kids who brush their teeth on their own |
| 81 | Almost every child leaves garbage on their teeth when they brush. Here’s how to fix it. |
| 82 | 78% of children do a terrible job brushing their teeth |
| 83 | How to make your child’s next dentist appointment less drill-y |
| 84 | Cleaning children’s teeth 15,000 vibrations per minute |
| 85 | New electric toothbrush cleans mouths for 60 days between charges |
| 86 | Want to know how well your kids are (or aren’t) brushing their teeth? |
| 87 | Kids don’t like brushing their teeth. But it’s a different ballgame when there’s a monkey involved. |
| 88 | Feel like a proud mom the next time you take your kid to the dentist |
| 89 | Parents! When’s the last time your kid asked you if they could brush their teeth? |
| 90 | The new toothbrush all the kids are asking for |
| 91 | We created a smartphone video game to help children brush teeth–and it worked |
| 92 | New smartphone video game & paired toothbrush helps kids brush at dentist-approved levels |
| 93 | You’re not still fighting with your kids about brushing, are you? |
| 94 | Help your child slay the dragon breath that lives in their mouth |
| 95 | Dread going to the dentist with your kid? |
| 96 | When’s the last time your children wanted to brush their teeth longer than 15 seconds |
| 97 | I want to give you this new smart toothbrush… before you child’s next dentist appointment |
| 98 | Imagine your child, happy to brush their teeth twice a day |
| 99 | 99% of parents say this toothbrush has made mornings easier for the last year |
| 100 | Do your kids hate brushing more than broccoli? |
| 101 | Never fight with your kid about teeth brushing again |
Overall: Not bad. There are a few attention-grabbers in the mix. It’s no million-dollar control beater, but it’s a decent effort.
Lessons: In order to really write a great healthcare headline, you’ve got to dive deep into research. There wasn’t a whole lot here to go off here.
- I went back and forth between the brush and the game. It all depends on the medium and the audience as to what would work best
- I like the bug-toothed monkey idea. That’d stop me from scrolling.
- The “food-grade” is an interesting element. Again, I don’t have enough research, but it could be a cool theme to flesh out.
- The language barrier didn’t help. Text was pretty basic
Time: 2 sessions, 1 hour
Almost done!!!!
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