Punchline Conversion Copywriting

You like’a da funny? Then you’ll like’a Lianna.

Lianna Patch is New Orleans based conversion copywriter & improv comic. She’s the loudest mouth on the internet shouting about humor in your copy—and her tweets are a goldmine of examples, powered by boxed wine. You can find her full comedic glory at Punchline Copy, and see her more serious side at Snap Copy.

Lianna does all the things a younger, funnier, single me wishes he did before he went corporate.

She recently posted a hallmark example of how to use comedy in writing: 10 Easy-As-Pie Punchups for Warmer, Funnier, More Personable Copy.

When I reached out to and asked her about creating alternate headlines for it, she said no.

…But she kindly pointed me to this video on her site.

Aside from 1 Buzzfeed-y cat clip, I haven’t done much with video. So I said yes. But I knew writing 100 lines for a 6-minute piece would be a challenge. And I put it off until I was ready. I’m glad I did. Because now it’s time.

Here are 100 alternate headlines for Lianna Patch’s 5 Ways to be Funnier in Your Copy:

(Bold lines chosen by Lianna)

1 How good writing can tickle your funny bone
2 Everything I know about writing I learned on the comedy stage (and lots of writing classes)
3 Laugh at my pain: How to write funny stories
4 Your writing called. It wants its funny back
5 5 seriously not serious ways to drop a little funny in your writing
6 Copywriting tips from the funny girl
7 Are you adding all these 5 funny techniques in your copy?
8 The improv comic’s guide to funnier copy
9 You are writing all the comedy!
10 How to get readers to like you more
11 Steal these funny writing tricks to be more like me
12 People love you when you write funny copy. Here’s how.
13 Just because copywriting isn’t entertainment, doesn’t mean it can’t be entertaining
14 How to write funny copy copywriting tutorial
15 What not to put in copy to keep it boring
16 Unblah your blogs
17 Assuming you’re funny, here’s how to put that into your writing
18 At last! The self-proclaimed funniest writer in New Orleans comes out of her coma to tell you all about putting humor in your copy!
19 5 copywriting tips learned from being an improv comic
20 5 ways to prove your comedy chops in copy
21 These 5 tips will make your writing funny. Trust me. I’m a vegetarian.
22 How to know when a joke will land in your copy
23 5 ways to make your writing funny, lose 12 pounds, and validate your love of top hats
24 How to write copy that will make people laugh
25 How to drink think outside the box
26 5 ways to use comedy to liven your copy (even if you’re not funny)
27 How to slip a joke in your reader’s eyeballs
28 How not to write super boring copy
29 You only need to be kind of funny to make your reader laugh. Here are 5 tips
30 5 tips from the comedy stage you can put into your copy
31 Laughable ideas for that make your readerslove you like a wrecking ball
32 5 comedy gold nuggets you can use to improve your writing
33 5 ways writing can tickle your fancy (and other body parts)
34 Just because you’re not funny doesn’t mean you can’t write funny
35 Get your first LOL comment on your blog
36 5 comedy mitzvahs you can write in your copy to make your reader love you
37 5 super silly sounding secrets sto swriting sfunny
38 5 ways my copy wants you to be happy (and love me)
39 5 rules for funny copy (and a story about lichen teeth)
40 Your readers want funny writing (and 4 other things you probably know but aren’t doing)
41 Why so serious, copy?
42 5 copywriting secrets from the improv stage
43 5 funny ways to hide your need for validation in your copy
44 No more boring copy, mmmkay?
45 How to use comedy to break the ice with your readers
46 How to write all the ha ha’s
47 How bombing at comedy makes you a better writer
48 5 funny writing tips walk into a bar…
49 Why you don’t have to be funny to write funny
50 5 Commandments for funny copy
51 How to out-funny your serious reader
52 Writing funny copy and having my teeth turn to dust – a tutorial
53 Are you serious right now? 5 reasons why your copy shouldn’t be—and how to lighten it up with a joke.
54 How to make your copy as funny as your face (sorry. I’m mean when I give away secrets)
55 5 writing tips from an improv comic-slash-conversion expert (slash ninja)
56 5 ways to make your writing more fun
57 5 Steps to not writing like a snoozy old bat
58 Open mic comedy techniques for copywriters
59 Nobody likes to read boring
60 What do lichen teeth, ravens & fancy wine have to do with funny copy? Everything, kinda…
61 5 little ways to bring on the funny
62 Funny is as funny writes
63 There’s more to funny writing than boxes of wine
64 5 funny ways to punch up your copy
65 All the funnies
66 5 LOL’s for funnier writing
67 5 golden comedy nuggets to drop in your copy
68 5 Golden grahams rules for funny writing
69 The existential guide to funnier copy—now on video
70 5 seriously funny writing tips. Seriously.
71 5 funny writing tips for when the wine wears off
72 If it’s fun to write, it’s fun to read
73 5 tips for helping you write as funny as you smell
74 Stop playing with your words. Comedy is serious (JK! It’s not!)
75 How to win readers and influence comics
76 How to funny up your shit
77 The secret art to writing funny that you can only find by googling
78 Your readers want you to write funny. Here’s how
79 What comedians think about your copy
80 5 copywriting tips that are funnier than that video of a monkey sniffing its poo finger
81 What I learned about writing through day drinking
82 How to slip a little funny onto your page
83 5 sneaky ways to sneakily sneak bits o’ funny into your writing
84 Yo momma’s so funny she taught me these tips
85 Do you write as funny as you look?
86 I just put 5 tips on writing funny in a video. Let’s see how this turns out…
87 I drank wine and spilled my secrets for writing funny. For you. All for you.
88 You don’t need to be funny to write funny.
89 5 things improv comedy has taught me about writing (and drinking)
90 There is no angry way to write funny
91 5 key ingredients for writing a comedy burrito
92 Funny writing saves alpacas. You can help.
93 5 OMG, LOL, ROFL copywriting secrets for people who would never use those acronyms
94 The “whose line is it anyway” method of copywriting
95 Why did your copy cross the road? (5 tips for funny writing)
96 Funny copy makes people love you like skittles
97 How to heighten a joke in your copy (and 4 more improv comedy writing techniques)
98 Writing with humor is hard—and 4 other lies
99 How I use my endless need for self-validation to write funny copy: A tutorial
100 This video is not about writing funny (<—also, I’m lying. It totally is)

Overall: Let’s put this in the win column. 21 good lines is right on track with most of the other posts. I’ll take that. Especially when they’re picked by someone else.

  • Lessons: This was tough fo’ sho. I spent well over 2 hours on the list and watched the video 6 or 7 times. I had a running list of themes I as I watched it, and worked off that between viewings.
  • The lines about specific points in the video (Lichen teeth) probably wouldn’t work well, but I had fun writing them.
  • Use of each line would depend on where the video lives. On YouTube, for instance, you’d need to consider the SEO value and keep it simple. Whereas on her site or in an email, you can get redonkulously playful.
  • It was fun trying to get into her head. I got a little self-mocking but only because that’s her persona—and it fit the style. (Luckily, it’s also mine.)
  • For the most part, she chose my favorites. I had a few more I liked, but now you’ll never know which.
  • If you like funny, follow Lianna

Time: 2:30’ish over 2 sessions