It’s time to order some business cards for myself. So why not use the whole 100 lines thing, right? It’ll also give me a head start on a recap post or maybe a guest blog somewhere.

This one’s pretty self-explanatory. So without further ado, here are 100 lines about The Headline Project.

1 I wrote 100 headlines for 100 days to become excellent at messaging. And it worked.
2 There are still some writers out there who can craft a better headline than me. But not many.
3 My interest in headlines is to obliterate clickbait and prove there’s a better way
4 In 100 days, I learned how to write headlines to nail your messaging fast
5 I wrote a mountain of 10,000 headlines, then climbed my way to the top.
6 I want to get your message perfect. So I wrote 10,000 as practice.
7 If you use a poor headline, it doesn’t matter how hard you labor over your copy because your copy will not be read. – John Caples
8 It takes a special kind of stupid to voluntarily write 100 headlines a day for 100 days. Hi, I’m Justin.
9 Need a great headline? I wrote 10,000 of them you can use.
10 Headlines. Oy.
11 If you’re spending less time on your headline than on your content, you’re doing it wrong
12 Nobody thought I’d have to stamina to write 100 headlines a day for 100 days. They were wrong.
13 I wrote 10,000 headlines just for fun. Now I’m really good at it.
14 How I learned to master headlines by writing 10,421 of them
15 You need a message to grab the distracted visitor. A hook to pull them close. That’s where I come in.
16 It’s just me, my keyboard, and 100 headlines a day for 100 days
17 Need messaging? Give me an hour.
18 They said it would be difficult to write 100 headlines for 100 days. And they were right. But I did it anyway.
19 I wrote 100 headlines a day just for fun. Now imagine what I can do when you pay me.
20 They laughed when I sat down to write 10,000 headlines, but when started to type!
21 Where great headlines are the result of practice—not guessing
22 For brands with personality that need a stronger message
23 I despise clickbait. So I wrote 10,000 headlines to prove you don’t need it.
24 What’s your best chance at getting a great headline? Hire the guy who wrote 10,000 of them.
25 After writing over 10,000 headlines as practice, I assure you, I can find yours now
26 I wanted to master messaging. So I wrote 100 headlines for 100 days. And it worked.
27 Getting your message dialed in takes practice. So I got it all out of the way for you.
28 A great headline is hard to write. So I practiced with 100 per day
29 I spent more time writing headlines for fun than most writers would ever imagine. Which means I’m really good at it now.
30 Great headlines take practice. So that’s exactly what I did.
31 Writing a great headline takes practice. Luckily, I’ve gotten all my hours in for you.
32 I challenged myself to write 100 headlines a day for 100 days. I’m not sure I can call it winning, but I did it.
33 I wrote 100 headlines a day for 3 months just for fun. Did you?
34 They say 10,000 hours makes you an expert on a topic. I tested the theory with writing headlines. It worked.
35 To get a great headline, you need to dig deep. And if writing over 10,000 lines in 3 months (for practice) doesn’t show you I’ll do that, I don’t know what will.
36 If writing 100 headlines for 100 days was easy, I wouldn’t have done it.
37 Most writers treat headlines as a fleeting thought. But I’m not most writers.
38 You don’t know me. But you may know my headlines.
39 In order to master messaging, I wrote 10,000 headlines in 100 days. It worked.
40 Great messages make it easy for readers to read
41 There’s always room to learn. But after writing 10,000 headlines, I’ve got a pretty solid foundation.
42 I wanted to master headlines. So I wrote 10,000 in 100 days. It worked.
43 Helping brands and services get the headlines they need to attract  the right people
44 You need a message that grabs people’s eyeballs.
45 I wrote 10,000 headlines for fun. And now I’m really f*cking good at it.
46 I practiced writing headlines for 100 days. Now I’m really good at it.
47 You only get better at headlines by practicing. So I wrote 10,000 of them.
48 Great headlines come after you’ve written 30. Magnificent ones come after 90.
49 Headlines, messaging and taglines for your homepage & campaigns
50 Headlines, taglines & messaging 100 different ways for 100 days
51 I wrote more headlines in 3 months than most writers will in their entire career. Just for practice.
52 What good is all the painstaking work on copy if the headline isn’t right? If the headline doesn’t stop people, the copy might as well be written in Greek. – John Caples
53 Need someone who can capture your message? I’ve got over 10,000 we can browse through together.
54 I wrote 100 headlines for 100 days because I wanted to get better—and it worked
55 Finding the right message is insanely difficult. So I wrote 10,000 as practice.
56 In about one hour, I can create 100 headlines, taglines & messages for your idea
57 The list of 100 ideas to spark your creative team
58 Writing 100 headlines for 100 days is not something I suggest. And you can trust me. I’ve done it.
59 You don’t have a bad story. You’re just telling it wrong.
60 Everything I learned about writing headlines, came from crafting over 10,000 of them
61 Everyone has a few great lines in them. Here are 10,000 of mine.
62 If you need a tagline, I’ve got 10,000 to inspire you
63 I wrote 10,000 headlines as practice for getting yours right
64 Most writers stop after writing 10-20 headlines. But I’m not most writers
65 Show me any service or product, and I’ll show you 100 headlines for it.
66 You need a message? I’ve got 10,000 for you.
67 10,000 headlines for my fellow writers… swipe away
68 Out of 10,000 headlines I’ve written, only a handful of them truly sucked
69 I’ve written over 10,000 headlines in the 3 months. How many have you done?
70 There’s never been a more important sentence than the first one on your page
71 Almost everyone has the power to write 100 headlines for 100 days. But not many have the dedication.
72 Learn with me as I bullseye messages & phrasing 10,000 different ways
73 I dedicated 100 days to writing better headlines. And it worked.
74 A writer told me it would take incredible stamina to write 100 headlines per day for 100 days. They were right. It did.
75 Headlines, taglines & messaging 10,000 ways over 100 days
76 You’ve got only one instant to capture your reader.
77 You need a good message. I’ve written 10,000 of them.
78 After writing over 10,000 headlines in 100 days, I’ve learned a thing or two about messaging.
79 100 messages 100 ways in about an hour
80 Writing the perfect headline is difficult. Trust me…
81 Someone told me I can’t write 100 headlines for 100 companies. They were wrong.
82 I’m who you turn to get better headlines and more engaging messages
83 Remember that the reader’s attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean. – John Caples
84 You probably don’t know me, but I’ve written more headlines than most writers ever will
85 If writing 10,000 headlines was easy, more people would do it.
86 You’ve only spoken to one writer who’s written over 10,000 headlines for practice. And you’re holding his card right now.
87 Practice never makes perfect when it comes to headlines. But it sure brings you ahead of the pack.
88 Where you get the headlines that bring in visitors, and I don’t stop until it’s right
89 “Copywriters aren’t born. They practice.”
90 Nobody said writing 100 headlines per day for 100 days would be easy—because it wasn’t.
91 The secret to a powerful headline can only be learned through practice. So I wrote 10,000.
92 Writing 10,000 headlines in 100 days taught me something. And now I can apply it to your page.
93 After writing 10,000 headlines, I assure you, I won’t stop until we get yours right
94 There’s an art to writing a great headline—and I learned it by writing 10,000 of them 100 days
95 So I could get your message perfect, I wrote 10,000 for practice.
96 What’s your best shot at nailing your message on the first try? Hi, I’m Justin.
97 The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements. – John Caples
98 There’s an art to writing great headlines. And I learned it by doing.
99 Would you believe I wrote 10,000 headlines? Just for fun?
100 I’ve spent way more time writing headlines than most humans ever will. And I’m proud of that.

I think I’ve got enough to work with here. Let’s start mocking it up.

Lessons: I need to remember that the average person has no idea what a good headline means. The card has to strike a balance between being a strong message for a writer, and a strong message for my ideal client. Luckily, there are 2 sides to it.

Time: Super quick. About 45 minutes.