It’s time to order some business cards for myself. So why not use the whole 100 lines thing, right? It’ll also give me a head start on a recap post or maybe a guest blog somewhere.
This one’s pretty self-explanatory. So without further ado, here are 100 lines about The Headline Project.
| 1 | I wrote 100 headlines for 100 days to become excellent at messaging. And it worked. |
| 2 | There are still some writers out there who can craft a better headline than me. But not many. |
| 3 | My interest in headlines is to obliterate clickbait and prove there’s a better way |
| 4 | In 100 days, I learned how to write headlines to nail your messaging fast |
| 5 | I wrote a mountain of 10,000 headlines, then climbed my way to the top. |
| 6 | I want to get your message perfect. So I wrote 10,000 as practice. |
| 7 | If you use a poor headline, it doesn’t matter how hard you labor over your copy because your copy will not be read. – John Caples |
| 8 | It takes a special kind of stupid to voluntarily write 100 headlines a day for 100 days. Hi, I’m Justin. |
| 9 | Need a great headline? I wrote 10,000 of them you can use. |
| 10 | Headlines. Oy. |
| 11 | If you’re spending less time on your headline than on your content, you’re doing it wrong |
| 12 | Nobody thought I’d have to stamina to write 100 headlines a day for 100 days. They were wrong. |
| 13 | I wrote 10,000 headlines just for fun. Now I’m really good at it. |
| 14 | How I learned to master headlines by writing 10,421 of them |
| 15 | You need a message to grab the distracted visitor. A hook to pull them close. That’s where I come in. |
| 16 | It’s just me, my keyboard, and 100 headlines a day for 100 days |
| 17 | Need messaging? Give me an hour. |
| 18 | They said it would be difficult to write 100 headlines for 100 days. And they were right. But I did it anyway. |
| 19 | I wrote 100 headlines a day just for fun. Now imagine what I can do when you pay me. |
| 20 | They laughed when I sat down to write 10,000 headlines, but when started to type! |
| 21 | Where great headlines are the result of practice—not guessing |
| 22 | For brands with personality that need a stronger message |
| 23 | I despise clickbait. So I wrote 10,000 headlines to prove you don’t need it. |
| 24 | What’s your best chance at getting a great headline? Hire the guy who wrote 10,000 of them. |
| 25 | After writing over 10,000 headlines as practice, I assure you, I can find yours now |
| 26 | I wanted to master messaging. So I wrote 100 headlines for 100 days. And it worked. |
| 27 | Getting your message dialed in takes practice. So I got it all out of the way for you. |
| 28 | A great headline is hard to write. So I practiced with 100 per day |
| 29 | I spent more time writing headlines for fun than most writers would ever imagine. Which means I’m really good at it now. |
| 30 | Great headlines take practice. So that’s exactly what I did. |
| 31 | Writing a great headline takes practice. Luckily, I’ve gotten all my hours in for you. |
| 32 | I challenged myself to write 100 headlines a day for 100 days. I’m not sure I can call it winning, but I did it. |
| 33 | I wrote 100 headlines a day for 3 months just for fun. Did you? |
| 34 | They say 10,000 hours makes you an expert on a topic. I tested the theory with writing headlines. It worked. |
| 35 | To get a great headline, you need to dig deep. And if writing over 10,000 lines in 3 months (for practice) doesn’t show you I’ll do that, I don’t know what will. |
| 36 | If writing 100 headlines for 100 days was easy, I wouldn’t have done it. |
| 37 | Most writers treat headlines as a fleeting thought. But I’m not most writers. |
| 38 | You don’t know me. But you may know my headlines. |
| 39 | In order to master messaging, I wrote 10,000 headlines in 100 days. It worked. |
| 40 | Great messages make it easy for readers to read |
| 41 | There’s always room to learn. But after writing 10,000 headlines, I’ve got a pretty solid foundation. |
| 42 | I wanted to master headlines. So I wrote 10,000 in 100 days. It worked. |
| 43 | Helping brands and services get the headlines they need to attract the right people |
| 44 | You need a message that grabs people’s eyeballs. |
| 45 | I wrote 10,000 headlines for fun. And now I’m really f*cking good at it. |
| 46 | I practiced writing headlines for 100 days. Now I’m really good at it. |
| 47 | You only get better at headlines by practicing. So I wrote 10,000 of them. |
| 48 | Great headlines come after you’ve written 30. Magnificent ones come after 90. |
| 49 | Headlines, messaging and taglines for your homepage & campaigns |
| 50 | Headlines, taglines & messaging 100 different ways for 100 days |
| 51 | I wrote more headlines in 3 months than most writers will in their entire career. Just for practice. |
| 52 | What good is all the painstaking work on copy if the headline isn’t right? If the headline doesn’t stop people, the copy might as well be written in Greek. – John Caples |
| 53 | Need someone who can capture your message? I’ve got over 10,000 we can browse through together. |
| 54 | I wrote 100 headlines for 100 days because I wanted to get better—and it worked |
| 55 | Finding the right message is insanely difficult. So I wrote 10,000 as practice. |
| 56 | In about one hour, I can create 100 headlines, taglines & messages for your idea |
| 57 | The list of 100 ideas to spark your creative team |
| 58 | Writing 100 headlines for 100 days is not something I suggest. And you can trust me. I’ve done it. |
| 59 | You don’t have a bad story. You’re just telling it wrong. |
| 60 | Everything I learned about writing headlines, came from crafting over 10,000 of them |
| 61 | Everyone has a few great lines in them. Here are 10,000 of mine. |
| 62 | If you need a tagline, I’ve got 10,000 to inspire you |
| 63 | I wrote 10,000 headlines as practice for getting yours right |
| 64 | Most writers stop after writing 10-20 headlines. But I’m not most writers |
| 65 | Show me any service or product, and I’ll show you 100 headlines for it. |
| 66 | You need a message? I’ve got 10,000 for you. |
| 67 | 10,000 headlines for my fellow writers… swipe away |
| 68 | Out of 10,000 headlines I’ve written, only a handful of them truly sucked |
| 69 | I’ve written over 10,000 headlines in the 3 months. How many have you done? |
| 70 | There’s never been a more important sentence than the first one on your page |
| 71 | Almost everyone has the power to write 100 headlines for 100 days. But not many have the dedication. |
| 72 | Learn with me as I bullseye messages & phrasing 10,000 different ways |
| 73 | I dedicated 100 days to writing better headlines. And it worked. |
| 74 | A writer told me it would take incredible stamina to write 100 headlines per day for 100 days. They were right. It did. |
| 75 | Headlines, taglines & messaging 10,000 ways over 100 days |
| 76 | You’ve got only one instant to capture your reader. |
| 77 | You need a good message. I’ve written 10,000 of them. |
| 78 | After writing over 10,000 headlines in 100 days, I’ve learned a thing or two about messaging. |
| 79 | 100 messages 100 ways in about an hour |
| 80 | Writing the perfect headline is difficult. Trust me… |
| 81 | Someone told me I can’t write 100 headlines for 100 companies. They were wrong. |
| 82 | I’m who you turn to get better headlines and more engaging messages |
| 83 | Remember that the reader’s attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean. – John Caples |
| 84 | You probably don’t know me, but I’ve written more headlines than most writers ever will |
| 85 | If writing 10,000 headlines was easy, more people would do it. |
| 86 | You’ve only spoken to one writer who’s written over 10,000 headlines for practice. And you’re holding his card right now. |
| 87 | Practice never makes perfect when it comes to headlines. But it sure brings you ahead of the pack. |
| 88 | Where you get the headlines that bring in visitors, and I don’t stop until it’s right |
| 89 | “Copywriters aren’t born. They practice.” |
| 90 | Nobody said writing 100 headlines per day for 100 days would be easy—because it wasn’t. |
| 91 | The secret to a powerful headline can only be learned through practice. So I wrote 10,000. |
| 92 | Writing 10,000 headlines in 100 days taught me something. And now I can apply it to your page. |
| 93 | After writing 10,000 headlines, I assure you, I won’t stop until we get yours right |
| 94 | There’s an art to writing a great headline—and I learned it by writing 10,000 of them 100 days |
| 95 | So I could get your message perfect, I wrote 10,000 for practice. |
| 96 | What’s your best shot at nailing your message on the first try? Hi, I’m Justin. |
| 97 | The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements. – John Caples |
| 98 | There’s an art to writing great headlines. And I learned it by doing. |
| 99 | Would you believe I wrote 10,000 headlines? Just for fun? |
| 100 | I’ve spent way more time writing headlines than most humans ever will. And I’m proud of that. |
Overall: I think I’ve got enough to work with here. Let’s start mocking it up.
Lessons: I need to remember that the average person has no idea what a good headline means. The card has to strike a balance between being a strong message for a writer, and a strong message for my ideal client. Luckily, there are 2 sides to it.
Time: Super quick. About 45 minutes.
Recent Comments