WonderDads was the second brand I wrote about for this challenge. They’re a subscription service for family activities, and as I mentioned on day 2, their branding comes up short. It’s a great idea—but there’s room to play up the super hero theme. At least, in my opinion.
Now, their site has gone through a significant change since my first post. But to me, it’s still a little flat. Not to mention, their new tagline “Be an even better & funner dad” bothers me on so many grammatical levels…
Stop it.
My first list didn’t meet my expectations—and I always planned on giving it another shot. So here it is.
Here are 100 (more) lines about WonderDads:
| 1 | Your origin story for being The Best Dad Ever begins here |
| 2 | Plan better memories for your kids |
| 3 | Unleash the power of Dad |
| 4 | When boredom strikes, WonderDads will be there |
| 5 | The difference between dads and Wonder dads is just a little guidance |
| 6 | Take your Dadness to whole new heights |
| 7 | We still love Mom. But it’s time for Dad to shine. |
| 8 | When your kids see what you’re up to, they’re going to want to put down their phones |
| 9 | It’s time to take your super powers to higher levels than opening pickle jar |
| 10 | Kids grow up fast. Here’s how to make every minute of your time together memorable |
| 11 | Unlock the power of your ultimate Dadness |
| 12 | Your step-by-step instructions for earning that “dad of the year” mug |
| 13 | Kids grow up fast. And yours is ready to get into a little trouble with you |
| 14 | Live up the hype of that “World’s Best Dad” coffee mug they gave you |
| 15 | Being a better Dad also makes you a better husband |
| 16 | Mom’s deserve the credit they get. Maybe you need to step up your game? |
| 17 | Turning dads into the go-to parent (sorry moms) |
| 18 | Turn your weekends into a comic book adventure |
| 19 | It’s time for you and your sidekick to find a little trouble |
| 20 | Even if you’re busy, there’s always a way to make time with your children. And here it is. |
| 21 | Become more interesting than the phone your kid can’t put down |
| 22 | Make time with your kids more fun |
| 23 | Flash the dad signal. There’s fun to be had. |
| 24 | Because there’s more to you than spaghetti nights & bad jokes |
| 25 | Dads… please use your super powers for good |
| 26 | Raise your little superhero to become the legend of the block |
| 27 | Just because your jokes stink, doesn’t mean you can’t be a great dad |
| 28 | Move over moms–there’s a new hero in town |
| 29 | WonderDads have more fun |
| 30 | Almost everyone wants to be a better father. Here’s what we did to make it happen |
| 31 | Your monthly guide for being the coolest Dad in town |
| 32 | WonderDads raise Wonderkids |
| 33 | Dads! Time to step up your parenting game to Mom level |
| 34 | Begin your origin story now |
| 35 | Grab your sidekick. It’s family time. |
| 36 | Saving kids from boredom, one dad at time |
| 37 | Sorry dads—just because you’re a superhero doesn’t mean you can wear your underwear on the outside |
| 38 | If you’re here, It’s time to step up your Dad Game. |
| 39 | This is how you get more smiles |
| 40 | Your playbook for better time with your children |
| 41 | All it takes to become a better dad, is a little wonder |
| 42 | Tired of your kid only wanting to hang out with Mom? |
| 43 | Make every minute you spend with your family more fun—for everyone |
| 44 | Grab a cape. It’s time to step up your Dad game |
| 45 | Is it cheating to get all the weekly dad ideas sent you on Sunday? |
| 46 | Don’t worry Mom—you’re still #1… for now |
| 47 | Looking for an excuse to build your manly lair? WonderDads need their hideout! |
| 48 | You’re only a few dad jokes away from achieving legendary status |
| 49 | Be the dad other kids wish were theirs |
| 50 | Here’s how to make the next few years even better than the last. |
| 51 | Sorry Moms, your time of being the favorite parent is numbered |
| 52 | Grab your sidekick and prepare for action |
| 53 | To all the dads who want a little more fun (and a little more trouble) |
| 54 | To the dad who will settle for nothing less than having his child be an actual super hero |
| 55 | Your playbook for winning the Dad game (no, not “pull my finger”) |
| 56 | Ever wonder what it takes to be a better dad? |
| 57 | Pick your power. Choose a dad cave, and build a stronger bond |
| 58 | You want to spend more time with your children. But doing what? |
| 59 | Even if Mom runs the house, you can still pretend for a while |
| 60 | Make being a dad as fun as you thought it was going to be |
| 61 | Terrible jokes aren’t your only super power anymore… |
| 62 | You’ve already got your sidekick. Now here’s your plan of action. |
| 63 | Be better than the jokes you tell |
| 64 | It’s time to put away the phones, and build some bonds |
| 65 | Grab your cape. It’s time be a better dad. |
| 66 | How to develop a happier kid, better attitude and closer bond with your kids |
| 67 | So much fun, Mom won’t even be mad the about mess |
| 68 | You know you should be spending more time with your children. But you don’t know what to do. Here’s your answer. |
| 69 | Every hero needs a sidekick. Yours just happens to your kid. |
| 70 | Easy ways to have fun with your family (and make moms a little jealous) |
| 71 | Faster than a witty dad joke… |
| 72 | How to develop a stronger bond, bigger smiles & more fun times with your lil’ sidekick |
| 73 | How to improve family bonding without movies or tablets |
| 74 | Ideas, activities & all sorts of trouble to get into with your kids |
| 75 | You don’t really have to wear your cape under your clothes—but you might want to anyway |
| 76 | It’s never too late to start being a better dad |
| 77 | Everything you need to have more fun with your family–starting now |
| 78 | Dads: Here’s how raise your kids so they’ll love you even during those angsty teen years |
| 79 | It’s time to show moms what we’ve got |
| 80 | Make your kids as obsessed with you as they are with TV |
| 81 | What’s your best chance at a great weekend? We’ve got 52 of them to choose from |
| 82 | Your superhero guidebook for being a better dad |
| 83 | Get groan-worthy jokes sent to you every day, and weekend plans your kids actually enjoy |
| 84 | Ideas, activities & weekend plans for you and your trusty sidekicks |
| 85 | Up until now, kids thought your super powers were opening jars, killing bugs & getting things off the high shelf |
| 86 | Now there’s a new way for dads to be even cooler |
| 87 | To all the Dads who want to become the hero their kids think they already are |
| 88 | Every superhero needs a backstory. Yours begins here. |
| 89 | Every superhero has a mentor. WonderDads is yours |
| 90 | Where kids empower you & terrible jokes are your kryptonite |
| 91 | You’ve got your sidekick. You’ve got your belt. Now all you need is a little fun |
| 92 | Make more of your time with your kids—and you’ll all be happier this weekend |
| 93 | Dads—we just planned your weekend fun list for the entire year |
| 94 | No Moms Allowed |
| 95 | Zap yourself with the WonderDad-enator and prepare for better bonding |
| 96 | Discover the best parts about being a Dad |
| 97 | Weekly activities that’ll make your kids want to put down their phones and play with you |
| 98 | Powered by dad jokes & fueled by skittles—your kid will be the new champion of the block |
| 99 | You’re capable of being an amazing dad all by yourself. Sometimes you just forget. |
| 100 | Time to get into a little trouble with your kids |
Overall: Good, but I still don’t love it. I think I’m holding back due to their somewhat conservative brand tone. There’s a lot more room for fun—and to add some self-mocking attitude to it.
Lessons: It’s interesting that I played with the pain points a little more. Playing second fiddle to mom, losing the attention battle against smartphones, and wanting to make parenthood as fun as you thought it would be. I think all 3 of these could work very well.
- I purposely didn’t re-read my old post so as not to be influenced by it. Yet, looking at it now, a few of my favorite lines were repeated
- It looks like they’re starting to ask their audience what they’d like to see. I’d love to do market research on this. I think it would really eye-opening
- I wish I hadn’t held back and really went for it, branding aside. That would’ve been fun.
Time: Oops…. Forgot to check.
Have any good lines that I missed? Pop ‘em in the comments. Or shoot me a note. I’d love to hear them.
OK, back to the Legion of Writing…
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