1Up branding

Sheena Vandevanter is nerd. She’s also a content writer, podcast host & branding expert in the gaming space. And she’s got a knack for putting easter eggs and sci-fi touches in her work that click with the audience.

She’s awesome and we talk about Firefly a lot.

Currently, Sheena splits roles between 2 sites: 1UpBranding.com & SheenaVandevanter.com. 1-Up is going through an update to expand her niche. Because good copy and branding works for everyone, folks. And I (unpromptedly) told her I was going to write 100 lines for her.

So here are headlines, taglines and general themes Sheena can use for her page. And I’ll leave these in the order created so you can see how the process played out:. Now go forth and read, like a leaf on the wind.

1 Copy with Mass Effect
2 Add extra life to your copywriting game
3 Nerd copy for word fanatics
4 Press A to continue
5 When content is king, your royally screwed with blah copy
6 It’s a’me, Mario!
7 Your cheat code for better copy
8 Your copy just got an extra life
9 Insert coin to continue
10 Wizard-level copywriting with 352,000 Experience Points
11 Let your copy work its magic (and I’ll add my spells)
12 Your new copy awaits—but our princess is in another castle
13 Content & Copy…with a touch of geek
14 The nerds will inherit the Earth
15 Being a grammar nerd has finally paid off
16 Shiny copy that’ll take you to the ends of the ‘verse
17 A little touch of nerd never hurt
18 Nerd-friendly copy for all kinds of businesses
19 Content with a touch of geek
20 Customizable content programs & character development
21 Shall we play a game?
22 Let’s take your copy on a new adventure
23 Content & Copy—created by the ultimate Dungeon Master
24 Copy editing for non-native speakers, sciency-writers. Elves and orcs
25 Content & Copy for a new high score
26 Level up your content & copy
27 Ready copy one
28 To boldly go where no content has gone before
29 These are the voyages of the starship content
30 Branding & content to satisfy for your inner nerd
31 Copy & content with a touch of geek
32 16-bit branding & copy
33 Content is King… but our princess is in another castle
34 Imagine your copy bit by a radioactive spider
35 All those years of being a Dungeon Master have finally paid off.  Meet your new story teller.
36 Branding & content to make you’re a super hero
37 Every story needs a hero
38 Your console for better content
39 Content & Copy with nerd-loving easter eggs
40 Content, copy & branding for blogging noobs
41 RPG Copy with an ROI
42 Your business just got an extra life
43 +10 copywriting, +10 logo
44 All copy, set to stun
45 C-3P0, do you copy?
46 Dammit Jim, I’m a copywriter, not a doctor
47 Is your copy givin’ it she’s got, captain?
48 Does your copy need a new origin story?
49 Every brand needs a good origin story. Are you telling yours?
50 Copywriting with a cape
51 Does your copy feel about as original as The Borg?
52 Is your copy Neo? Or a boring Agent Smith?
53 Is your copy strong enough to face the final boss?
54 Does content, copy & branding make you want to rage-quit?
55 Content & copy that let’s you choose your own adventure
56 Copy with hit points
57 Turn your copy on like Donkey Kong
58 Does your copy need a strategy guide?
59 Make your copy pwn your market
60 Cheat codes to bring your copy to the next level
61 Level up your copy to boss level
62 Game on copywriting
63 Glitch-free copywriting & strategy guides for better content
64 Is your message harder to find than the easter eggs in World of Warcraft?
65 New level unlocked: Copy master achieved
66 Copy achievement unlocked: Level 30
67 Copy with prestige level
68 Press start to begin your copy adventure
69 Your copy quest begins here
70 Master copy seeking padawan
71 Game over for bland content
72 Respawn your copy
73 Content & copy that levels up your business
74 Content & copy ready for a challenge
75 Copy is a game of skill—and I just set the high score
76 Power pellets for your business copy
77 Feel like you need to hit the reset button on your content strategy?
78 Combining a passion for gaming with a knowledge of content
79 Copy, content & cheat codes for a better business
80 Copy, content & cheat codes that levels up your writing game
81 Level up your content
82 The warp tunnel for better content
83 Copy that produces a new high score
84 The top scores in the content game
85 Is your content still playing pinball in a virtual world?
86 Content & copy FTW
87 Content, copy & cheat codes for business pwners
88 Is your time of not taking content seriously is coming to a middle?
89 Content & copy for business owners (and brown coats)
90 Your multipass for better content
91 Content is King–and I’m your cavalry
92 Tell your origin story through better content
93 What origin story is your content telling?
94 High-scoring content, copy & cheat codes to level up your business
95 Power up your content
96 The gamer’s guide to better content
97 Finishing moves for powerful content
98 Content & branding to level up
99 It’s time to reinvent your game
100 Will fans line up for the midnight release of your new look?


Overall: These were fun to write! And they came out well. I should mention, I am not a gamer. So I had research a few themes and I apologize if I got anything really wrong. Blame Wikipedia.

Image result for 5th element meme

Lessons: I enjoyed the overall theme to this one. I knew we had to keep the lines general enough that most people would get them, and not too detailed so if you didn’t, the page would still make sense. I think we accomplished that for the most part.

  • There are a few lines that are too inside for the mass public. They were fun to write, but would never wind up on her final page.

Time: 3 separate sessions over the course of a day, each sent to Sheena for review and paring down.

Also, when you see some design and branding improvements on my site over the next few months, that’ll be Sheena’s doing.

Now go take that sky.