Sheena Vandevanter is nerd. She’s also a content writer, podcast host & branding expert in the gaming space. And she’s got a knack for putting easter eggs and sci-fi touches in her work that click with the audience.
She’s awesome and we talk about Firefly a lot.
Currently, Sheena splits roles between 2 sites: 1UpBranding.com & SheenaVandevanter.com. 1-Up is going through an update to expand her niche. Because good copy and branding works for everyone, folks. And I (unpromptedly) told her I was going to write 100 lines for her.
So here are headlines, taglines and general themes Sheena can use for her page. And I’ll leave these in the order created so you can see how the process played out:. Now go forth and read, like a leaf on the wind.
| 1 | Copy with Mass Effect |
| 2 | Add extra life to your copywriting game |
| 3 | Nerd copy for word fanatics |
| 4 | Press A to continue |
| 5 | When content is king, your royally screwed with blah copy |
| 6 | It’s a’me, Mario! |
| 7 | Your cheat code for better copy |
| 8 | Your copy just got an extra life |
| 9 | Insert coin to continue |
| 10 | Wizard-level copywriting with 352,000 Experience Points |
| 11 | Let your copy work its magic (and I’ll add my spells) |
| 12 | Your new copy awaits—but our princess is in another castle |
| 13 | Content & Copy…with a touch of geek |
| 14 | The nerds will inherit the Earth |
| 15 | Being a grammar nerd has finally paid off |
| 16 | Shiny copy that’ll take you to the ends of the ‘verse |
| 17 | A little touch of nerd never hurt |
| 18 | Nerd-friendly copy for all kinds of businesses |
| 19 | Content with a touch of geek |
| 20 | Customizable content programs & character development |
| 21 | Shall we play a game? |
| 22 | Let’s take your copy on a new adventure |
| 23 | Content & Copy—created by the ultimate Dungeon Master |
| 24 | Copy editing for non-native speakers, sciency-writers. Elves and orcs |
| 25 | Content & Copy for a new high score |
| 26 | Level up your content & copy |
| 27 | Ready copy one |
| 28 | To boldly go where no content has gone before |
| 29 | These are the voyages of the starship content |
| 30 | Branding & content to satisfy for your inner nerd |
| 31 | Copy & content with a touch of geek |
| 32 | 16-bit branding & copy |
| 33 | Content is King… but our princess is in another castle |
| 34 | Imagine your copy bit by a radioactive spider |
| 35 | All those years of being a Dungeon Master have finally paid off. Meet your new story teller. |
| 36 | Branding & content to make you’re a super hero |
| 37 | Every story needs a hero |
| 38 | Your console for better content |
| 39 | Content & Copy with nerd-loving easter eggs |
| 40 | Content, copy & branding for blogging noobs |
| 41 | RPG Copy with an ROI |
| 42 | Your business just got an extra life |
| 43 | +10 copywriting, +10 logo |
| 44 | All copy, set to stun |
| 45 | C-3P0, do you copy? |
| 46 | Dammit Jim, I’m a copywriter, not a doctor |
| 47 | Is your copy givin’ it she’s got, captain? |
| 48 | Does your copy need a new origin story? |
| 49 | Every brand needs a good origin story. Are you telling yours? |
| 50 | Copywriting with a cape |
| 51 | Does your copy feel about as original as The Borg? |
| 52 | Is your copy Neo? Or a boring Agent Smith? |
| 53 | Is your copy strong enough to face the final boss? |
| 54 | Does content, copy & branding make you want to rage-quit? |
| 55 | Content & copy that let’s you choose your own adventure |
| 56 | Copy with hit points |
| 57 | Turn your copy on like Donkey Kong |
| 58 | Does your copy need a strategy guide? |
| 59 | Make your copy pwn your market |
| 60 | Cheat codes to bring your copy to the next level |
| 61 | Level up your copy to boss level |
| 62 | Game on copywriting |
| 63 | Glitch-free copywriting & strategy guides for better content |
| 64 | Is your message harder to find than the easter eggs in World of Warcraft? |
| 65 | New level unlocked: Copy master achieved |
| 66 | Copy achievement unlocked: Level 30 |
| 67 | Copy with prestige level |
| 68 | Press start to begin your copy adventure |
| 69 | Your copy quest begins here |
| 70 | Master copy seeking padawan |
| 71 | Game over for bland content |
| 72 | Respawn your copy |
| 73 | Content & copy that levels up your business |
| 74 | Content & copy ready for a challenge |
| 75 | Copy is a game of skill—and I just set the high score |
| 76 | Power pellets for your business copy |
| 77 | Feel like you need to hit the reset button on your content strategy? |
| 78 | Combining a passion for gaming with a knowledge of content |
| 79 | Copy, content & cheat codes for a better business |
| 80 | Copy, content & cheat codes that levels up your writing game |
| 81 | Level up your content |
| 82 | The warp tunnel for better content |
| 83 | Copy that produces a new high score |
| 84 | The top scores in the content game |
| 85 | Is your content still playing pinball in a virtual world? |
| 86 | Content & copy FTW |
| 87 | Content, copy & cheat codes for business pwners |
| 88 | Is your time of not taking content seriously is coming to a middle? |
| 89 | Content & copy for business owners (and brown coats) |
| 90 | Your multipass for better content |
| 91 | Content is King–and I’m your cavalry |
| 92 | Tell your origin story through better content |
| 93 | What origin story is your content telling? |
| 94 | High-scoring content, copy & cheat codes to level up your business |
| 95 | Power up your content |
| 96 | The gamer’s guide to better content |
| 97 | Finishing moves for powerful content |
| 98 | Content & branding to level up |
| 99 | It’s time to reinvent your game |
| 100 | Will fans line up for the midnight release of your new look? |
Overall: These were fun to write! And they came out well. I should mention, I am not a gamer. So I had research a few themes and I apologize if I got anything really wrong. Blame Wikipedia.
Lessons: I enjoyed the overall theme to this one. I knew we had to keep the lines general enough that most people would get them, and not too detailed so if you didn’t, the page would still make sense. I think we accomplished that for the most part.
- There are a few lines that are too inside for the mass public. They were fun to write, but would never wind up on her final page.
Time: 3 separate sessions over the course of a day, each sent to Sheena for review and paring down.
Also, when you see some design and branding improvements on my site over the next few months, that’ll be Sheena’s doing.
Now go take that sky.
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