I’m really jealous of the way Alaura Weaver works her last name into her story-based content business—WordWeaver Freelance. I got some funny looks when I tried to do that with mine.

Image result for wordweaver freelance

Also, she writes killer blog posts.

I was particularly drawn to Pain Makes Amazing Blogging Inspiration- Here’s How To Use It (Without Being A Douche), because, well, it’s got an awesome title. It geniusly works in a hook, then justifies its use to make you feel silly-in-a-good-way for misinterpreting it.

Also, geniusly isn’t a word.

There’s so much good stuff in here. And the GIF’s are spot-friggin’-on. Even the one that sort of makes fun of me for being a guy seems appropriate.

Well played, my friend.

When I reached out to Alaura and asked if I could give an alternate headline a shot, I knew it would be a challenge. The bar was set high. And much like the 3 previous posts for Doug Paton & Hillary Weiss, this one drained every ounce of life juice from my body. But I think I did OK…

Give the post a read—then come back to view the lines that almost killed me.

I promise I won’t exaggerate as much as I did in the last sentence.


Bold likes selected by Alaura. Italics missed the mark.

1The surprisingly good find in all the terrible, terrible comments
2The lazy writer’s guide to finding painful blogging topics
3There’s plenty of pain to write about (and why that’s a good thing for you)
4Is your blog a bully? (How to tap into a customer’s biggest fear)
5No, it’s not just bullies that hang out in the comment section
6Why exploiting your customers pain can be more profitable than solving it
7This blog topic method sounds sketchy, but it’s mostly just painful
8You’ve got the power to heal, but should you?
9Why you should never leave your customer’s pain points unpoked
10Why my lady parts cringe in the cleaning aisle (and how companies can be nice to woman)
11Show me your book reviews, and I’ll show you your darkest fears
12Find everything you need to write about on Amazon
13How gently stalking your target will make you a better writer
14If I tell you how to read your prospect’s mind, do you promise not to abuse the power?
15Your customer is afraid. Now go write about it.
16The evil truth behind twisting a knife in your customer’s pain point
17Good writing hurts (but not like you think)
18How to crack into your reader’s brain—and heal (or cause some serious damage)
19Mean as it is, the comment section is your new best friend
20If you want to know all your customer’s secrets, look here
21The comment section is a blogging goldmine
22This old douche ad still makes me cringe—just like so many other things on the internet
23The exploitation dilemma: Should you really solve your customer’s pain?
24Is this 1960’s ad the reason we call some men douches?
25Here’s what I learned about humanity by reading Facebook comments
26Writing shouldn’t be as painful for you as it for your reader
27How to find blog topics your readers will care about
28Pain is your friend when it comes to blogging
29Before you heal your reader’s pain, you might want to twist the knife
30Profiting off your prospect’s pain: The ethical dilemma of good business
31If my blog was around in the 1948, I’d go apeshit on this douche
32How to modernize a classically offensive ad for lady parts
33With great blogging comes great responsible (so don’t be a douche)
34It’s time you start hanging out with the bullies and trolls in the comment section
35Poke the bear with your blog – how to agitate your reader’s emotions
36How to build a blogging archive you can be proud of
37How to exploit your reader for profit — and other bad moves from a douche
38The goldmine that lies in your reader’s fear
39The quickest & easiest way to exploit your reader (and other bad business ideas)
40Identifying your customer’s pain is easy. Now let’s talk about how you blog that data…
41A painful way to tap into your reader’s fears
42There’s blogging gold hidden in the dark shadows on the internet
43You can tap the vein of your customer’s agony— but should you solve their pain?
44How to be your reader’s Band-Aid
45You don’t have to be mean, but a little pain goes a long way with bloggers
46The bloody secret to where better blog posts lie
47How to profit from other’s pain (in a non-sketchy way)
48This type of advertising is mean as hell—but it still makes money
49The unsketchy way to spy on your customers (and steal their words)
50Make your blog a doctor
51This classic ad for a douche got it wrong—and I’m going to fix it
52Discover better blog posts (underneath a scabby Band-Aid from your reader)
53Writing through the pain (but not yours)
54If you want to be a better writer, you’re going to need to hang out with trolls
55Now you can find customer empathy on Amazon—even without paying for Prime
56The internet already told you what your customer wants to read—you’ve just been looking in the wrong place
57Hey dummy—your customer already told you everything you should write about
58Is it better to scare your reader? Or is playing the empathetic long game really worth it?
59Your reader’s got a fever – and the last thing they need is more cowbell
60Please don’t write like this douche
61The best place to find blogging inspiration is probably lower on the page than you think
62The business model of choosing to be nice (and not a complete douche)
63Here’s a method to step into your prospect’s head like Kreskin
64How to tap into your customer’s pain
65Empathy is a blogger’s best friend—and it can be used for good or evil
66Every writer knows pain—but most are focused on the wrong person’s
67How to drive a knife into your reader’s heart—and heal them better than before
68Blog ideas to punch your reader right in the face
69Your customer is  in pain—and that’s great for business
70Steal your content: How to use your customer’s inner monologue
71The comment section is visceral (and how to use it to your advantage)
72Why tapping into a woman’s fear is an incredibly douchey thing to do
73Everything I need to know about pain is in your Prime account
74Good vs. Evil —which is more profitable?
75The comment trolls can teach you a thing or two about pain points
76Why reading the comments is a necessity (even if it can crush your will to live)
77Finding blog topics in the darkest corner of your prospect’s mind
78This douche tortured women with advertising (not to mention their lady parts)
79Don’t write like this douche
80Big blog ideas are painful—that’s the point
81The exploitation dilemma: Is it more profitable to keep your customer in pain?
82Careful—your words are stronger than you imagine
83Little known ways to find good blogging topics
84Here’s how to find a blog topic on Amazon—and how not to be sketchy about it
85Everything your reader wants to know is on the other side of fear
86Being mean for profit—and other bad business moves from the 50’s
87Dig until you hit the nerve – how to find the pain your readers want to heal
88Is it better to remove the knife that causes your customer’s pain, or twist it?
89Everything I learned about empathy, I found on Amazon
90Pull blog topics directly from your writer’s head
91I know what you’re afraid of (and I promise to use this knowledge only for good)
92How to find blogging treasure amongst the comment trolls and douches
93Everything you need to write about is already written (and why that’s a beautiful thing)
94The painful truth about finding good blog topics
95Where to find the blog topic inspiration on the internet (without getting a virus)
963 Tips to steal your customer’s inner monologue
97Kicking your customer when he’s down is profitable (but should you do it?)
98Here’s a quick way to make an old douche ad better
99Sticks & stones have nothing on words: How your writing can break a person
100The dark side makes for powerful blogging

Overall: Insanely tough challenge, but I think I did alright!
There are a lot of good lines here. Even some she didn’t like, I kind of do. More on that below… 

Lessons: The original headline is fantastic. As with Doug’s & Hillary’s posts, I tried not to copy it too closely—but it’s such a strong theme! So it pops up from time to time. Also, I like how Alaura called out the negative lines for being off-brand. While I like some of them, and I might’ve used them, it was interesting/obvious to see that she wouldn’t.

  • I love how all 3 of the writers I’ve approached prove great headlines don’t need to be click-bait. They use their talents for good, and I dig that.
  • Writing lines for other people’s blog content is physically and emotionally draining. Way different than site copy. I need to take a break from it.
  • Mad respect for Alaura’s style. Follow her on the tweeters to make yourself smart.
  • Follow me too (no promises on the smart)
  • I still want geniusly to be a word.

Time: Well over 2 hours with a few mental health breaks in-between.

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