I’m really jealous of the way Alaura Weaver works her last name into her story-based content business—WordWeaver Freelance. I got some funny looks when I tried to do that with mine.

Image result for wordweaver freelance

Also, she writes killer blog posts.

I was particularly drawn to Pain Makes Amazing Blogging Inspiration- Here’s How To Use It (Without Being A Douche), because, well, it’s got an awesome title. It geniusly works in a hook, then justifies its use to make you feel silly-in-a-good-way for misinterpreting it.

Also, geniusly isn’t a word.

There’s so much good stuff in here. And the GIF’s are spot-friggin’-on. Even the one that sort of makes fun of me for being a guy seems appropriate.

Well played, my friend.

When I reached out to Alaura and asked if I could give an alternate headline a shot, I knew it would be a challenge. The bar was set high. And much like the 3 previous posts for Doug Paton & Hillary Weiss, this one drained every ounce of life juice from my body. But I think I did OK…

Give the post a read—then come back to view the lines that almost killed me.

I promise I won’t exaggerate as much as I did in the last sentence.


Bold likes selected by Alaura. Italics missed the mark.

1 The surprisingly good find in all the terrible, terrible comments
2 The lazy writer’s guide to finding painful blogging topics
3 There’s plenty of pain to write about (and why that’s a good thing for you)
4 Is your blog a bully? (How to tap into a customer’s biggest fear)
5 No, it’s not just bullies that hang out in the comment section
6 Why exploiting your customers pain can be more profitable than solving it
7 This blog topic method sounds sketchy, but it’s mostly just painful
8 You’ve got the power to heal, but should you?
9 Why you should never leave your customer’s pain points unpoked
10 Why my lady parts cringe in the cleaning aisle (and how companies can be nice to woman)
11 Show me your book reviews, and I’ll show you your darkest fears
12 Find everything you need to write about on Amazon
13 How gently stalking your target will make you a better writer
14 If I tell you how to read your prospect’s mind, do you promise not to abuse the power?
15 Your customer is afraid. Now go write about it.
16 The evil truth behind twisting a knife in your customer’s pain point
17 Good writing hurts (but not like you think)
18 How to crack into your reader’s brain—and heal (or cause some serious damage)
19 Mean as it is, the comment section is your new best friend
20 If you want to know all your customer’s secrets, look here
21 The comment section is a blogging goldmine
22 This old douche ad still makes me cringe—just like so many other things on the internet
23 The exploitation dilemma: Should you really solve your customer’s pain?
24 Is this 1960’s ad the reason we call some men douches?
25 Here’s what I learned about humanity by reading Facebook comments
26 Writing shouldn’t be as painful for you as it for your reader
27 How to find blog topics your readers will care about
28 Pain is your friend when it comes to blogging
29 Before you heal your reader’s pain, you might want to twist the knife
30 Profiting off your prospect’s pain: The ethical dilemma of good business
31 If my blog was around in the 1948, I’d go apeshit on this douche
32 How to modernize a classically offensive ad for lady parts
33 With great blogging comes great responsible (so don’t be a douche)
34 It’s time you start hanging out with the bullies and trolls in the comment section
35 Poke the bear with your blog – how to agitate your reader’s emotions
36 How to build a blogging archive you can be proud of
37 How to exploit your reader for profit — and other bad moves from a douche
38 The goldmine that lies in your reader’s fear
39 The quickest & easiest way to exploit your reader (and other bad business ideas)
40 Identifying your customer’s pain is easy. Now let’s talk about how you blog that data…
41 A painful way to tap into your reader’s fears
42 There’s blogging gold hidden in the dark shadows on the internet
43 You can tap the vein of your customer’s agony— but should you solve their pain?
44 How to be your reader’s Band-Aid
45 You don’t have to be mean, but a little pain goes a long way with bloggers
46 The bloody secret to where better blog posts lie
47 How to profit from other’s pain (in a non-sketchy way)
48 This type of advertising is mean as hell—but it still makes money
49 The unsketchy way to spy on your customers (and steal their words)
50 Make your blog a doctor
51 This classic ad for a douche got it wrong—and I’m going to fix it
52 Discover better blog posts (underneath a scabby Band-Aid from your reader)
53 Writing through the pain (but not yours)
54 If you want to be a better writer, you’re going to need to hang out with trolls
55 Now you can find customer empathy on Amazon—even without paying for Prime
56 The internet already told you what your customer wants to read—you’ve just been looking in the wrong place
57 Hey dummy—your customer already told you everything you should write about
58 Is it better to scare your reader? Or is playing the empathetic long game really worth it?
59 Your reader’s got a fever – and the last thing they need is more cowbell
60 Please don’t write like this douche
61 The best place to find blogging inspiration is probably lower on the page than you think
62 The business model of choosing to be nice (and not a complete douche)
63 Here’s a method to step into your prospect’s head like Kreskin
64 How to tap into your customer’s pain
65 Empathy is a blogger’s best friend—and it can be used for good or evil
66 Every writer knows pain—but most are focused on the wrong person’s
67 How to drive a knife into your reader’s heart—and heal them better than before
68 Blog ideas to punch your reader right in the face
69 Your customer is  in pain—and that’s great for business
70 Steal your content: How to use your customer’s inner monologue
71 The comment section is visceral (and how to use it to your advantage)
72 Why tapping into a woman’s fear is an incredibly douchey thing to do
73 Everything I need to know about pain is in your Prime account
74 Good vs. Evil —which is more profitable?
75 The comment trolls can teach you a thing or two about pain points
76 Why reading the comments is a necessity (even if it can crush your will to live)
77 Finding blog topics in the darkest corner of your prospect’s mind
78 This douche tortured women with advertising (not to mention their lady parts)
79 Don’t write like this douche
80 Big blog ideas are painful—that’s the point
81 The exploitation dilemma: Is it more profitable to keep your customer in pain?
82 Careful—your words are stronger than you imagine
83 Little known ways to find good blogging topics
84 Here’s how to find a blog topic on Amazon—and how not to be sketchy about it
85 Everything your reader wants to know is on the other side of fear
86 Being mean for profit—and other bad business moves from the 50’s
87 Dig until you hit the nerve – how to find the pain your readers want to heal
88 Is it better to remove the knife that causes your customer’s pain, or twist it?
89 Everything I learned about empathy, I found on Amazon
90 Pull blog topics directly from your writer’s head
91 I know what you’re afraid of (and I promise to use this knowledge only for good)
92 How to find blogging treasure amongst the comment trolls and douches
93 Everything you need to write about is already written (and why that’s a beautiful thing)
94 The painful truth about finding good blog topics
95 Where to find the blog topic inspiration on the internet (without getting a virus)
96 3 Tips to steal your customer’s inner monologue
97 Kicking your customer when he’s down is profitable (but should you do it?)
98 Here’s a quick way to make an old douche ad better
99 Sticks & stones have nothing on words: How your writing can break a person
100 The dark side makes for powerful blogging

Overall: Insanely tough challenge, but I think I did alright!
There are a lot of good lines here. Even some she didn’t like, I kind of do. More on that below… 

Lessons: The original headline is fantastic. As with Doug’s & Hillary’s posts, I tried not to copy it too closely—but it’s such a strong theme! So it pops up from time to time. Also, I like how Alaura called out the negative lines for being off-brand. While I like some of them, and I might’ve used them, it was interesting/obvious to see that she wouldn’t.

  • I love how all 3 of the writers I’ve approached prove great headlines don’t need to be click-bait. They use their talents for good, and I dig that.
  • Writing lines for other people’s blog content is physically and emotionally draining. Way different than site copy. I need to take a break from it.
  • Mad respect for Alaura’s style. Follow her on the tweeters to make yourself smart.
  • Follow me too (no promises on the smart)
  • I still want geniusly to be a word.

Time: Well over 2 hours with a few mental health breaks in-between.

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