This one’s for the ladeeez,

Err, I guess, more for the guys to get the ladeez. So, yeah, for the guys.

NuPhero is pheromones in a can. It’s got all kinds of science behind it that shows certain scents can boost confidence, which makes females notice. Like Axe Bodyspray, but y’know, not douchey.

They’re going through crowdfunding now, and it looks legit. This is for real and they’re serious about it. But they do have a light-hearted tone which I appreciate. As of today, they’re at 35% of their goal, and I hope they make it. This could help a lot of men.

When they do, they’ll have 104 lines ready for them:

1 All it takes to make wallflower bloom is one little spray
2 Ladies love a man who smells confident
3 Smell can have an impact on a woman’s body. And you’re going to like what this one does to her.
4 How do pheromones work? Spray yourself and find out.
5 Bring out your animal attraction
6 Animals use pheromones to attract each other. Now you can too.
7 A little spray to make her day
8 Just because dating can be awkward doesn’t mean you need to be
9 When you get the girl, you’ll have science to thank.
10 There’s confidence, and there’s awkward. NuPhero helps you choose confidence.
11 You don’t have a confidence problem. You have a pheromone problem.
12 Your mojo is only a spray away
13 When you smell this interesting, women will notice
14 Even the birds and the bees follow their nose
15 Turns out the secret to being to better looking was in you all along
16 You’ve always had confidence deep inside you. This just brings it out.
17 Who says science isn’t sexy?
18 There’s a lot of science behind the laws of attraction–and we just put it all in a bottle
19 Made in Utah, where guys know how to get a lot of girls
20 Who knew the secret to sexiness came in a bottle? (Other than whiskey distillers, we mean)
21 Just a little spray to elevate your mood
22 For men tired of not having the guts to say hi to her
23 Where the good guys finally get the girl
24 Body odor in a can (the good kind)
25 Confidence now comes in an aerosol spray
26 We just made confidence in a lab. Want to try it?
27 The aerosol spray that makes you more attractive
28 The scent of love is in the air
29 The confidence booster for men
30 She thinks your spray bottle is sexy
31 Wait until she gets a whiff of this
32 It’s not about what you think smells good. It’s about what she thinks smells good.
33 Smells good enough to turn on girls in a lab
34 This must be what George Clooney smells like all the time
35 For men who wish they had the confidence they practice in the mirror
36 All the confidence you need to say hello, in a spray bottle
37 Take your confidence level to the penthouse
38 All the sudden, you look a lot more confident
39 Confidence is sexy–and this spray boosts confidences
40 The aftershave spray she wants you to wear
41 The smell doesn’t attract women. You do.
42 Tap into the science of attraction
43 Finally get the confidence to say hello
44 The confidence booster for men who need a little help with women
45 The confidence booster for hesitant men
46 We’re bringing sexy back. Literally.
47 We’ve isolated the key ingredient to feeling confident, and we bottled it for you
48 The sexy spray for boosting your confidence
49 Helping the good guys get the girls they deserve, a little bit faster
50 When you smell confident, the ladies know
51 The aerosol spray that makes you feel confident
52 Tap into nature’s own love potion
53 When we sprayed this, the girls thought our lab coats looked sexy
54 We wanted to see how much impact smell can have on a woman’s brain. The answer got us a girlfriend.
55 Spray your way from wallflower to the corsage around her wrist
56 Shy by nature? Now you can be confident by science
57 He who hesitates, aerates
58 Is that a spray bottle in your pocket, or is she just happy to see you?
59 Just one sniff and she won’t stop thinking about you
60 You’re about to break the laws of attraction
61 Confidence doesn’t wash off
62 Maybe your lack of confidence isn’t your fault after all
63 The spray that gives you guts to say hi
64 You’ll be sexier because of science.
65 Crank you sex appeal to 11
66 The spray that brings out your confidence (that’s not tequila)
67 We just wrote the new laws of attraction
68 The sexy guy she’s been looking for is about to be right under her nose
69 This aftershave is a game changer
70 The little spritz that gives her fits
71 Mojo in a bottle
72 Can pheromones really make you more attractive? Try it and find out.
73 Shy around girls? Take a whiff of this.
74 Spray the smell of confidence–and reap the rewards
75 It’ll make you smell like you’ve got 6-pack abs
76 Like a breath spray bottle, but it makes the whole idea of you smell good
77 The spray that makes a woman come to her scents-es
78 Just a little spray to get you noticed. The rest is all you.
79 Made by nerds, who know a thing or 2 about being shy around girls
80 Sexiness just got synthetic
81 We just cracked the code behind confidence & magnetism
82 Emboldening apprehensive gentlemen, one spritz at a time
83 Now you’ll know what it’s like to smell confident
84 Play your cards right and your confidence isn’t the only thing that’ll rise
85 If you struggle with confidence, spray this
86 Made by scientists who have been studying sexy for years
87 Nerds just changed the dating game
88 You can’t spell pheromone without hero–and that’s all you, buddy
89 We weren’t good at getting girls. But we were really good at science
90 Spray a little confidence on your shirt
91 We didn’t say pheromones attract women. Science did.
92 The confidence booster will help you get a foot in the door with women
93 There’s data behind the reason she thinks you smell so good
94 Consider it a starter kit for the chemistry between you and her
95 This spray makes you sexy. Science says so.
96 Put a little of what’s in you, right in their nose hole
97 Science just made you sexier. You’re welcome.
98 The pheromones are in you. This brings it out.
99 The only thing you need to feel sexy in confidence–and this spray gives it to you
100 It doesn’t change who you are–but it makes you more noticeable
101 The jury is in. And the laws of attraction have been overruled
102 We put the hero in pheromone
103 Science just fixed your confidence issues for you
104 Spray yourself to grow a pair …of lovebirds


Overall: Good! I really enjoyed this one. As a bit of a wallflower myself, I was able to tap into my own pain. I may have gone a little more playful than their brand voice, but that’s OK for now.

Some get borderline creepy. Please know that’s not my intent. I’m not condoning anything bad. #NothingButLove

Lessons: There were so many themes to pull from that the lines came easy. And though it’s a little self-mocking, the lines were written with intended respect. Any fun poked was meant  toward the writer, not the reader.

Time: 52 minutes, 1 session.

Tomorrow, we’re going to try something different. Stay tuned…

Oh, if you want to get quick update when posts go up, I usually tweet it. Follow along @PrettyFlyCopy.