Take Me Cooking

This was a fun collaboration. Annie Bacher contacted me about headlines for a new site she’s working on. Take Me Cooking is Airbnb for cooking classes. As you travel, you select a host to teach you how to cook authentic regional recipes, right in their home. They have some backstage restaurant opportunities too

I’m not much of a cook, but I can absolutely see a market for this.

The idea here was to provide lines for headers, cross-heads or taglines. I primarily focused on the guest experience, but there are also a few lines for hosts.

It took a little bit of research, which I’ll talk about below, but for now, here are 100 lines for Take Me Cooking:

Note – I normally randomize the order, but I kept these as written so you can see how it played out

1Helping travelers get a taste of the local flavor
2For travelers who want a little more local flavor
3For foodies tired of tourist traps
4Local food for experience seekers
5The in-home cooking experience for travelers
6Local recipes for travelers hungry for an experience
7Satisfying appetites of travelers hungry for local flavor
8Where travelers find the flavors they’ve been seeking
9Local cooking while traveling
10Where travelers satisfy their hunger for local flavor
11Taste the local flavor, cooked in someone’s home
12Become a local chef
13Discover local flavors without a restaurant
14In-home cooking that teaches you the local secrets
15Cook hand-in-hand with a local
16Because tourist traps are for other people
17Stop eating like a local, and start cooking like one
18Like Airbnb, but for dinner
19Make your reservations to cook with a host
20Satisfy your appetite for local experiences, one bite at a time
21Because food is at the heart of your travels
22How to eat like you live there
23Bite into local cooking
24Creating a taste of the good love for traveling foodies
25For foodie travelers who want to experience something more
26Get a taste of local cuisine–from the inside
27Ever wonder how those cultural dishes were made?
28Take a bite of local flavor–that you cook with us
29Cooking up local flavor over a cultural flame
30Serving up local flavor, one dish at a time
31Helping travelers eat like a guest
32Share the flavors of Grandma’s secret recipe with a traveler across the globe
33Discover the secrets of local recipes, passed to your host through generations
34Exotic for you–local for your host
35For foodies who wish they could cook their own exotic meal when they travel
36For travelers who want to bring exotic dishes back with them
37Ever wish you knew how to cook a dish you tasted when you traveled?
38The secret recipe for in-home exotic dining experiences when you travel
39In-home exotic dining, prepared by your host
40Break bread in a foreign land
41Connecting curious travelers with in-home dining experiences
42Savor the experience of local cuisine in  someone’s home
43Learn the secret of local cuisine from your very own chef
44The Airbnb of local cuisine
45Local dining experiences, cooked by your host
46Don’t eat where the tourists eat.
47Where local meals are prepared just for you–in your host’s home
48Be our guest
49The in-home dining meal worth traveling for
50Local dinners for travelers
51Eat like a local–with a local
52Step-by-step family recipes cooked by a local
53Cook with a local. Eat like a local.
54Learn to cook with a local
55Learn to cook like a local–with a local
56Learn the secrets of local dishes, from a local host
57Your over-the-shoulder cooking class with a local host
58Your local cooking experience–cooked in-home
59Foreign cooking classes taught by a local
60Local dishes, prepared and served by your host
61Explore new flavors & break bread with new friends in foreign lands
62Break away from the tourist traps, and step into the kitchen of a local chef
63Become a part of a local chef’s family, even if just for one meal
64Go behind the scones with local home chefs in your destination
65Enjoy a local meal, prepared by your new old friend
66The alternative to tourist traps, are home cooked meals, prepared by locals
67Connect with local culture, and dine behind the scenes with a host
68The local meal with new friends & ancient recipes
69Connect with a local cook & enjoy dinner at their home
70The behind-the-scenes, dine-in experience for true local flavor
71The highlight of your trip will be the meal you cook with a local
72Get hands-on in the kitchen of a local cook
73A backstage pass to home-cooked meals, anywhere you travel
74Eat like you just reunited with long-lost family, who happen to be great cooks
75Discover ancient family recipes, and experience their local touch
76Uncover ancient family recipes & prepare them in the kitchen of your host
77Connect with keepers of age-old family recipes, and trade secrets in their kitchens
78Step into the kitchen with local cooks, and discover the ingredients of local flavor
79Private dinners prepared by locals, for authentic travel experiences
80Cook with local hosts in their homes
81Open the doors to local kitchens & authentic dining experiences
82A delicious way to learn how to cook (and eat) local cuisine
83Your backstage pass to a great taste of local life
84Learn cooking, culture & secret family dishes, behind the scenes of the kitchen
85Be a part of a meal that means something
86Local food, authentic company
87Learn culture through food, behind the scenes in your host’s kitchen
88Learn the ingredients to local customs
89Unlock ancient family secrets from the kitchens of local hosts
90For travelers seeking the cultural ingredients behind the local kitchen
91Cook hand-in-hand with a host, behind the scenes of their kitchen
92Home-cooked family secrets, prepared by your host
93Home-cooked meals, anywhere you travel
94You’re invited to a family dinner across the world
95Prepare a local dish, seasoned with centuries of local tradition
96Hands-on home-cooked meals, seasoned with local flavors
97Local meals, flavored with tradition
98Assist in the tradition of ancient family recipes
99Learn the curious nature of local traditional dishes
100When you cook with a local family, you become local family


Overall: These are good! More importantly, Annie liked them. She said they opened up some new ideas and painted a vivid picture of the experience. I’ll take that as a win.

Lessons: This required a dive into unfamiliar waters. I sifted through reviews of competitor sites (a different experience, but similar enough that I could get a feel for what’s important to the user), and got information to put myself into the scene.

  • This piece was much more immersive. I had to transport myself into the experience.
  • I imagined the smell, touch and taste of the ingredients to bring it to life
  • It was motivating to work with a partner. I wanted to nail it for her—and I think I did.

The Process: This took a few extra steps. After a little back-and forth with Annie, here’s how we began

  • Annie provided background information and links for me to explore
  • I researched the sites and wrote 60 lines for her to review
  • She identified her favorites and nixed whatever missed the mark
  • I searched for key themes among her top lines and homed in on those
  • 25 new lines based on her feedback were sent up for review
  • With her feedback, I tinkered 15 more lines & pieced some themes together

This worked out well and helped steer me in the right direction. Sometimes I can start going down the rabbit hole…

Time: The actual writing was done over the course of one day. Sorry I don’t have a time count.

Have a project you’d like to try? Email me!