This was a fun collaboration. Annie Bacher contacted me about headlines for a new site she’s working on. Take Me Cooking is Airbnb for cooking classes. As you travel, you select a host to teach you how to cook authentic regional recipes, right in their home. They have some backstage restaurant opportunities too
I’m not much of a cook, but I can absolutely see a market for this.
The idea here was to provide lines for headers, cross-heads or taglines. I primarily focused on the guest experience, but there are also a few lines for hosts.
It took a little bit of research, which I’ll talk about below, but for now, here are 100 lines for Take Me Cooking:
Note – I normally randomize the order, but I kept these as written so you can see how it played out
| 1 | Helping travelers get a taste of the local flavor |
| 2 | For travelers who want a little more local flavor |
| 3 | For foodies tired of tourist traps |
| 4 | Local food for experience seekers |
| 5 | The in-home cooking experience for travelers |
| 6 | Local recipes for travelers hungry for an experience |
| 7 | Satisfying appetites of travelers hungry for local flavor |
| 8 | Where travelers find the flavors they’ve been seeking |
| 9 | Local cooking while traveling |
| 10 | Where travelers satisfy their hunger for local flavor |
| 11 | Taste the local flavor, cooked in someone’s home |
| 12 | Become a local chef |
| 13 | Discover local flavors without a restaurant |
| 14 | In-home cooking that teaches you the local secrets |
| 15 | Cook hand-in-hand with a local |
| 16 | Because tourist traps are for other people |
| 17 | Stop eating like a local, and start cooking like one |
| 18 | Like Airbnb, but for dinner |
| 19 | Make your reservations to cook with a host |
| 20 | Satisfy your appetite for local experiences, one bite at a time |
| 21 | Because food is at the heart of your travels |
| 22 | How to eat like you live there |
| 23 | Bite into local cooking |
| 24 | Creating a taste of the good love for traveling foodies |
| 25 | For foodie travelers who want to experience something more |
| 26 | Get a taste of local cuisine–from the inside |
| 27 | Ever wonder how those cultural dishes were made? |
| 28 | Take a bite of local flavor–that you cook with us |
| 29 | Cooking up local flavor over a cultural flame |
| 30 | Serving up local flavor, one dish at a time |
| 31 | Helping travelers eat like a guest |
| 32 | Share the flavors of Grandma’s secret recipe with a traveler across the globe |
| 33 | Discover the secrets of local recipes, passed to your host through generations |
| 34 | Exotic for you–local for your host |
| 35 | For foodies who wish they could cook their own exotic meal when they travel |
| 36 | For travelers who want to bring exotic dishes back with them |
| 37 | Ever wish you knew how to cook a dish you tasted when you traveled? |
| 38 | The secret recipe for in-home exotic dining experiences when you travel |
| 39 | In-home exotic dining, prepared by your host |
| 40 | Break bread in a foreign land |
| 41 | Connecting curious travelers with in-home dining experiences |
| 42 | Savor the experience of local cuisine in someone’s home |
| 43 | Learn the secret of local cuisine from your very own chef |
| 44 | The Airbnb of local cuisine |
| 45 | Local dining experiences, cooked by your host |
| 46 | Don’t eat where the tourists eat. |
| 47 | Where local meals are prepared just for you–in your host’s home |
| 48 | Be our guest |
| 49 | The in-home dining meal worth traveling for |
| 50 | Local dinners for travelers |
| 51 | Eat like a local–with a local |
| 52 | Step-by-step family recipes cooked by a local |
| 53 | Cook with a local. Eat like a local. |
| 54 | Learn to cook with a local |
| 55 | Learn to cook like a local–with a local |
| 56 | Learn the secrets of local dishes, from a local host |
| 57 | Your over-the-shoulder cooking class with a local host |
| 58 | Your local cooking experience–cooked in-home |
| 59 | Foreign cooking classes taught by a local |
| 60 | Local dishes, prepared and served by your host |
| 61 | Explore new flavors & break bread with new friends in foreign lands |
| 62 | Break away from the tourist traps, and step into the kitchen of a local chef |
| 63 | Become a part of a local chef’s family, even if just for one meal |
| 64 | Go behind the scones with local home chefs in your destination |
| 65 | Enjoy a local meal, prepared by your new old friend |
| 66 | The alternative to tourist traps, are home cooked meals, prepared by locals |
| 67 | Connect with local culture, and dine behind the scenes with a host |
| 68 | The local meal with new friends & ancient recipes |
| 69 | Connect with a local cook & enjoy dinner at their home |
| 70 | The behind-the-scenes, dine-in experience for true local flavor |
| 71 | The highlight of your trip will be the meal you cook with a local |
| 72 | Get hands-on in the kitchen of a local cook |
| 73 | A backstage pass to home-cooked meals, anywhere you travel |
| 74 | Eat like you just reunited with long-lost family, who happen to be great cooks |
| 75 | Discover ancient family recipes, and experience their local touch |
| 76 | Uncover ancient family recipes & prepare them in the kitchen of your host |
| 77 | Connect with keepers of age-old family recipes, and trade secrets in their kitchens |
| 78 | Step into the kitchen with local cooks, and discover the ingredients of local flavor |
| 79 | Private dinners prepared by locals, for authentic travel experiences |
| 80 | Cook with local hosts in their homes |
| 81 | Open the doors to local kitchens & authentic dining experiences |
| 82 | A delicious way to learn how to cook (and eat) local cuisine |
| 83 | Your backstage pass to a great taste of local life |
| 84 | Learn cooking, culture & secret family dishes, behind the scenes of the kitchen |
| 85 | Be a part of a meal that means something |
| 86 | Local food, authentic company |
| 87 | Learn culture through food, behind the scenes in your host’s kitchen |
| 88 | Learn the ingredients to local customs |
| 89 | Unlock ancient family secrets from the kitchens of local hosts |
| 90 | For travelers seeking the cultural ingredients behind the local kitchen |
| 91 | Cook hand-in-hand with a host, behind the scenes of their kitchen |
| 92 | Home-cooked family secrets, prepared by your host |
| 93 | Home-cooked meals, anywhere you travel |
| 94 | You’re invited to a family dinner across the world |
| 95 | Prepare a local dish, seasoned with centuries of local tradition |
| 96 | Hands-on home-cooked meals, seasoned with local flavors |
| 97 | Local meals, flavored with tradition |
| 98 | Assist in the tradition of ancient family recipes |
| 99 | Learn the curious nature of local traditional dishes |
| 100 | When you cook with a local family, you become local family |
Overall: These are good! More importantly, Annie liked them. She said they opened up some new ideas and painted a vivid picture of the experience. I’ll take that as a win.
Lessons: This required a dive into unfamiliar waters. I sifted through reviews of competitor sites (a different experience, but similar enough that I could get a feel for what’s important to the user), and got information to put myself into the scene.
- This piece was much more immersive. I had to transport myself into the experience.
- I imagined the smell, touch and taste of the ingredients to bring it to life
- It was motivating to work with a partner. I wanted to nail it for her—and I think I did.
The Process: This took a few extra steps. After a little back-and forth with Annie, here’s how we began
- Annie provided background information and links for me to explore
- I researched the sites and wrote 60 lines for her to review
- She identified her favorites and nixed whatever missed the mark
- I searched for key themes among her top lines and homed in on those
- 25 new lines based on her feedback were sent up for review
- With her feedback, I tinkered 15 more lines & pieced some themes together
This worked out well and helped steer me in the right direction. Sometimes I can start going down the rabbit hole…
Time: The actual writing was done over the course of one day. Sorry I don’t have a time count.
Have a project you’d like to try? Email me!
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