Alright, so yesterday we did a simple copy/paste edit for custom dress shirts. The results were mediocre at best. Even that might be a generous statement. Today, we’re going to do it right. We’re writing 100 headlines for Proper Cloth Custom Shirts and we’re putting forth as much effort as we normally do.

Let’s see how it goes, shall we?

(I have no idea why I’m saving “we.” It’s still just me. But I love that you’re here too.)

Here are 103 lines about Proper Cloth Dress Shirts:

1Picky taste with a limited-choice fit?
2An unparalleled fit for unique bodies
3Get an immaculate fit
4The perfect shirt for you–no matter your size
5Custom fit for you, but also for your partner
6You’re going to look better than usual
7Dress for the part you want
8Tired of wearing shirts that only fit half your body?
9The only thing better quality than our shirts, is our customer service
10It takes a lot of work to make your shirt perfect. Luckily, we’re not afraid to do it.
11When it comes to sizing, we understand the numbers
12Shirts designed for you–and only you
13Wear an oxford that makes you look smart
14Start with one. The rest of your closet can wait.
15Custom fits for not off-the-rack bodies
16You don’t need to be fit to look good
17You, upgraded
18Baggy isn’t sexy
19Every shirt will be your new favorite shirt
20Good looking shirts that fit your perfect
21When your body doesn’t conform to standard sizes, our shirts conform to you
22The best way to feel good is to look good
23Button up your style
24You’re not still trying to look good off the rack are you?
25The online shirt maker that understands your body is different
26Your experience will be as buttoned down as your shirt
27Tailored shirts, without a trip to the tailor
28Don’t hide a poor-fitting shirt behind a jacket
29Custom fit shirts for any type of body
30If you have a hard time getting shirts to fit, we’ll fit the shirt to you
31When you look like a gentleman, you act like a gentleman
32Don’t think you can pull off a shirt like this? Think again.
33Is it worth getting a tailored fit? Ask your mate.
34You’ll never want to go back to loose and baggy again
35Upgrade your look, top to bottom
36For when you want a custom fit, but don’t want to leave the couch
37We’re not sure why you’ve never had a shirt that fit this well either
38Not just great shirts–great customer service
39Consistent quality for your style upgrade
40Custom shirts for men who look better with custom fits
41We’ll make you look like a modern gentleman. The way you act is up to you.
42The online custom tailor for great-fitting shirts
43We keep our cuts close to the vest
44The shirt that makes you look the way you want to  look
45These clothes make you look good
46Bring out your inner confidence
47Custom shirts for oddball bodies
48Shirts measured so perfectly, there’s no room for improvement
49This is going to be the best fitting shirt you’ve ever owned.
50Doesn’t matter how you look naked, you’ll clean up well in our shirt
51Custom fits from the comfort of your home
52Build your perfect shirt
53The confidence of our tailors is included in your shirt
54Off the rack will never feel like this
55Want a better shirt?
56Designer fit for not-designer bodies
57Custom fit for GQ looks
58Look the way the ladies want
59You’ve felt so good about looking good
60You’re going to look forward to formal occasions
61The perfect fit for imperfect bodies
62Get a shirt that turns heads
63Get a shirt that feels like you
64For men who want to look their best
65Who knew you could love a shirt this much
66The best way to look good in pictures is to look good in real life
67Take your look from pauper to prince
68The perfect size for in-between sizes
69We’ll take care of you from the neck down
70Get everything you need to look good. The rest is up to you.
71Just because you look good, doesn’t mean you can’t behave badly
72No matter what size you are, we’ll tailor a perfect fit
73All the essentials for looking your best
74Best in class custom shirts
75When you look good, you feel good
76For people who have regular bodies that can’t seem to find great-fitting shirts
77Looking this good gives you an excuse to act bad
78We think custom shirts go way beyond choosing a color
79Helping people who can’t buy off the rack, get the perfect shirt
80Dress like a gentleman (even if you’re not)
81Weird proportions? We can fit that.
82Thick neck, big torso, wide arms? We’ve got a shirt for you
83Change your look, change your life
84Even if you’ve never found a shirt that’s fit you right, we guarantee our cut
85We make wearing a suit and tie fun
86Shirts that conform to your body – not the other way around
87If you’ve got a body, we’ve got a shirt that fits it
88Take your look from off-the-rack to back-in-black
89Fitting shirts perfectly, one button at a time
90When they compliment the shirt, they’re complimenting you
91Where the average Joe meets the cover of GQ
92It’s half how you feel, half how you look
93People are going to notice how good you look
94You’re going to notice how poorly made off-the-rack fit
95Nothing fits you as well as sexy
96Look your best, all the time
97The best fit for oddball bodies
98Custom shirts with a custom fit
99Discover a style you never knew you could pull off
100Dapper shirts for oddball bodies
101The only downside is never wanting to go back to off-the-rack
102The shirt that makes you feel like the cover of GQ
103Our shirts are as quality as  service


Overall: Much better than yesterday. But I do have to say, it helped a great deal to have those lines already in my brain. I felt ready to go.

Lessons: Yesterday’s list was a good catalyst for the creativity. It makes me happy to know I’m putting all of this work in to the project. These can pay off in the future.

  • The reviews were helpful in identifying themes, but less impactful for great lines than I was hoping.
  • “Oddball bodies” was taken from a review. That’s not intended as an insult—but I thought it summed it up nicely

Time: 2 sessions, 1:15