Thompson Tee

Thompson Tee makes a sweat proof T-shirt. For some folks, this can be a real life saver. Hyperhidrosis is a very real condition and its affect can put a strain on people’s confidence. Their website does a good job of playing up the shirt’s benefits, but I thought it might be interesting to go a little deeper.

I’ll explain more below. For now, here are 101 lines about Thompson Tee Sweat Proof T-Shirts

1 Raise your hand if you want to stay dry all day
2 Embarrassed of sweat stains on your shirts?
3 You can wear this outside in a Phoenix summer and still stay dry
4 No more packing extra t-shirts for a midday switch
5 Strong enough to wear during a job interview in a heat factory
6 Sweaty pits are… the pits
7 The answer to sweat anxiety is in the shirt
8 Designed for a bolder you
9 The longer you wait to buy one, the more your armpits will control you
10 The t-shirt that makes a big difference
11 The one piece of your clothing you can’t live without
12 If you’ve got hyperhidrosis, raise your hands
13 Do you fall into the pitfall of sweaty underarms?
14 Tired of being known as the sweaty guy?
15 Helping heavy sweaters stay dry all day
16 When your armpits are dry, you’ll want to hug everyone
17 Do you avoid heavy sweaters because you’re a heavy sweater?
18 Soft, smooth, and sweat proof
19 All day dryness in one simple t-shirt
20 Tired of switching undershirts midway through the day?
21 Bye bye pit stains
22 The shirt for high-pressure situations
23 Do you pack extra t-shirts to make it through the day?
24 Nobody needs to know what’s happening under your t-shirt
25 Made for people whom sweat stains are “more than a nuisance”
26 The t-shirt for people who sweat. I mean, really sweat.
27 Made in America (not a “sweatshop”)
28 Give yourself a better life
29 The “Never let ’em see you sweat” t-shirt
30 Raise your hand high
31 There’s an air of confidence around you, and it’s dry
32 When’s the last time wore a bright shirt without fear of embarrassment?
33 You’ll still sweat, but nobody will know
34 The wardrobe staple for heavy sweaters
35 Save your outer shirt, as well as your ego
36 The t-shirt you wear when you need to stay dry
37 How much is staying dry worth to you?
38 Do you miss wearing certain shirts because you’re worried about sweat stains?
39 Confidence is sewn directly into the lining
40 You, only drier
41 Pull yourself out of a pit of despair
42 This shirt has your confidence (and your sweat stain) covered
43 You can continue stuffing paper towels in your T’s, or you can try our shirt.
44 The t-shirt that saves your outer shirt (and your dignity)
45 The sweat-proof t-shirt that boosts your confidence
46 For people who sweat, and are tired of not wearing their favorite shirts
47 Discover the confidence you have in dry clothes
48 Less sweat, more confidence
49 Now you can wear any color shirt you want
50 Wear dark colors without the embarrassment
51 Sweaty underarms? it’s the pits
52 It’s not about sweat. It’s about confidence (and sweat)
53 Have we told you how confident you look today?
54 Your go-to t-shirt for big meetings and presentations
55 Where heavy sweaters find their confidence
56 The shirt that literally saves your confidence
57 Who’s the first person you’re going to hug?
58 Now you’ve got nothing to be embarrassed about
59 Take control over hyperhidrosis embarrassment
60 High 5 with confidence
61 Don’t let sweaty armpits keep you down
62 The dry t-shirt for wet armpits
63 Lacking confidence due to sweaty pit stains? Not anymore.
64 When you’re dry, you’re confident
65 When’s the last time you wore dark blue in summer?
66 Now the only thing you have to be embarrassed about is everything else
67 Show the world how dry you are
68 Liberate yourself from pit stains
69 Never be embarrassed by pit stains again
70 Wear whatever color shirt you want. They’ll all stay dry.
71 When’s the last time you didn’t worry about sweat marks?
72 No more keeping your hands close to the vest
73 Stopping pit stains, one sweaty underarm at a time
74 The t-shirt that boosts your confidence
75 Say so long to sweat stains
76 The t-shirt that hides your sweat, but not your confidence
77 Now you can wear blue shirts again
78 Made with extra confidence
79 Now you can feel normal, even when you sweat
80 Like a regular t-shirt, only with a lot more confidence
81 Look cool while staying dry
82 Make yourself more confident without worrying about your wardrobe
83 Where people who sweat have nothing to hide
84 They won’t ever see a single drop
85 You’re going to start wanting to hug people a lot more often
86 Save your social life. You won’t even think about your armpits anymore.
87 For sweaters who wish they could wear dark colors again
88 Keep your ego dry
89 Dry shirts = more confidence
90 How many t-shirts have you sweat through today? (The answer can be none)
91 Like wearing a layer of sweat-proof confidence
92 Trapped in a (sweaty) pit of despair?
93 The sweat protector for your favorite shirt
94 The t-shirt that doesn’t make you hate your armpits
95 Renew your friendship with outer shirts you’re afraid to wear
96 Cover the sweet spot for sweat spots
97 When the temperature rises, so will your confidence
98 Now you can wear that “not in my wildest dreams’ colored shirt
99 Free yourself from embarrassment
100 Stop being afraid to raise your hand
101 Sweet relief for your sweat relief


Overall: Pretty good! I focused more on the pain points and dug into common themes from reviews. Confidence was a biggy, with not being able to wear certain colors being close behind. I think my lines captured the voice of the consumer well.

Lessons: I quickly realized how sensitive I needed to be with this topic. This isn’t for casual folks who sometimes show wet marks on a hot day. No, this is for people who can have overwhelming anxiety about sweat stains, and have a genuine medical condition. The impact of this shirt can be enormous.

  • The reviews opened themes I hadn’t thought about. It really helped bring people’s struggle to life.
  • There were some style issues on the women’s version. There’s enough room for a whole new list of female-based lines if anyone wants to give it a go.

Time: About 1:15. I spent a little more time getting to know the consumer today. Diving into reviews takes time.