Thompson Tee

Thompson Tee makes a sweat proof T-shirt. For some folks, this can be a real life saver. Hyperhidrosis is a very real condition and its affect can put a strain on people’s confidence. Their website does a good job of playing up the shirt’s benefits, but I thought it might be interesting to go a little deeper.

I’ll explain more below. For now, here are 101 lines about Thompson Tee Sweat Proof T-Shirts

1Raise your hand if you want to stay dry all day
2Embarrassed of sweat stains on your shirts?
3You can wear this outside in a Phoenix summer and still stay dry
4No more packing extra t-shirts for a midday switch
5Strong enough to wear during a job interview in a heat factory
6Sweaty pits are… the pits
7The answer to sweat anxiety is in the shirt
8Designed for a bolder you
9The longer you wait to buy one, the more your armpits will control you
10The t-shirt that makes a big difference
11The one piece of your clothing you can’t live without
12If you’ve got hyperhidrosis, raise your hands
13Do you fall into the pitfall of sweaty underarms?
14Tired of being known as the sweaty guy?
15Helping heavy sweaters stay dry all day
16When your armpits are dry, you’ll want to hug everyone
17Do you avoid heavy sweaters because you’re a heavy sweater?
18Soft, smooth, and sweat proof
19All day dryness in one simple t-shirt
20Tired of switching undershirts midway through the day?
21Bye bye pit stains
22The shirt for high-pressure situations
23Do you pack extra t-shirts to make it through the day?
24Nobody needs to know what’s happening under your t-shirt
25Made for people whom sweat stains are “more than a nuisance”
26The t-shirt for people who sweat. I mean, really sweat.
27Made in America (not a “sweatshop”)
28Give yourself a better life
29The “Never let ’em see you sweat” t-shirt
30Raise your hand high
31There’s an air of confidence around you, and it’s dry
32When’s the last time wore a bright shirt without fear of embarrassment?
33You’ll still sweat, but nobody will know
34The wardrobe staple for heavy sweaters
35Save your outer shirt, as well as your ego
36The t-shirt you wear when you need to stay dry
37How much is staying dry worth to you?
38Do you miss wearing certain shirts because you’re worried about sweat stains?
39Confidence is sewn directly into the lining
40You, only drier
41Pull yourself out of a pit of despair
42This shirt has your confidence (and your sweat stain) covered
43You can continue stuffing paper towels in your T’s, or you can try our shirt.
44The t-shirt that saves your outer shirt (and your dignity)
45The sweat-proof t-shirt that boosts your confidence
46For people who sweat, and are tired of not wearing their favorite shirts
47Discover the confidence you have in dry clothes
48Less sweat, more confidence
49Now you can wear any color shirt you want
50Wear dark colors without the embarrassment
51Sweaty underarms? it’s the pits
52It’s not about sweat. It’s about confidence (and sweat)
53Have we told you how confident you look today?
54Your go-to t-shirt for big meetings and presentations
55Where heavy sweaters find their confidence
56The shirt that literally saves your confidence
57Who’s the first person you’re going to hug?
58Now you’ve got nothing to be embarrassed about
59Take control over hyperhidrosis embarrassment
60High 5 with confidence
61Don’t let sweaty armpits keep you down
62The dry t-shirt for wet armpits
63Lacking confidence due to sweaty pit stains? Not anymore.
64When you’re dry, you’re confident
65When’s the last time you wore dark blue in summer?
66Now the only thing you have to be embarrassed about is everything else
67Show the world how dry you are
68Liberate yourself from pit stains
69Never be embarrassed by pit stains again
70Wear whatever color shirt you want. They’ll all stay dry.
71When’s the last time you didn’t worry about sweat marks?
72No more keeping your hands close to the vest
73Stopping pit stains, one sweaty underarm at a time
74The t-shirt that boosts your confidence
75Say so long to sweat stains
76The t-shirt that hides your sweat, but not your confidence
77Now you can wear blue shirts again
78Made with extra confidence
79Now you can feel normal, even when you sweat
80Like a regular t-shirt, only with a lot more confidence
81Look cool while staying dry
82Make yourself more confident without worrying about your wardrobe
83Where people who sweat have nothing to hide
84They won’t ever see a single drop
85You’re going to start wanting to hug people a lot more often
86Save your social life. You won’t even think about your armpits anymore.
87For sweaters who wish they could wear dark colors again
88Keep your ego dry
89Dry shirts = more confidence
90How many t-shirts have you sweat through today? (The answer can be none)
91Like wearing a layer of sweat-proof confidence
92Trapped in a (sweaty) pit of despair?
93The sweat protector for your favorite shirt
94The t-shirt that doesn’t make you hate your armpits
95Renew your friendship with outer shirts you’re afraid to wear
96Cover the sweet spot for sweat spots
97When the temperature rises, so will your confidence
98Now you can wear that “not in my wildest dreams’ colored shirt
99Free yourself from embarrassment
100Stop being afraid to raise your hand
101Sweet relief for your sweat relief


Overall: Pretty good! I focused more on the pain points and dug into common themes from reviews. Confidence was a biggy, with not being able to wear certain colors being close behind. I think my lines captured the voice of the consumer well.

Lessons: I quickly realized how sensitive I needed to be with this topic. This isn’t for casual folks who sometimes show wet marks on a hot day. No, this is for people who can have overwhelming anxiety about sweat stains, and have a genuine medical condition. The impact of this shirt can be enormous.

  • The reviews opened themes I hadn’t thought about. It really helped bring people’s struggle to life.
  • There were some style issues on the women’s version. There’s enough room for a whole new list of female-based lines if anyone wants to give it a go.

Time: About 1:15. I spent a little more time getting to know the consumer today. Diving into reviews takes time.