The Zendesk logo. Let's make things better in customer service.

Even if you don’t know the name, there’s a good chance you’ve interacted with Zendesk. They’re a customer service platform that runs chats and automation for lots & lots o’ big companies across the world. They do live call support too.

They’re constantly updating their site, but Zendesk always has a casual vibe. They were very fun a few years back, but they’ve become more “professional” over the years. It happens. And I’m guessing user testing paved that direction as well. So, while you might need to dig for it, there’s still some personality buried in there…

Here are 102 lines about Zendesk Customer Service Solutions:

1 Straightforward ticketing. Solid performance.
2 We can handle a lot of customer tickets at once. Can you?
3 You stick to what you’re good at. We’ll handle the customer service aspect.
4 Sometimes you have a customer service issue. Sometimes you have a product issue. Find out which.
5 Like a conveyer belt that delivers all of customer issues to exactly the right department
6 If you handled every customer directly, you’d never have time to sell.
7 If you think you have a customer service issue, you probably do
8 Do you have a customer service problem? Not anymore.
9 You’re the brand. You’re the voice. We just do the talking.
10 Helping big & small companies get a handle on customer service
11 The customer service software for people who don’t want to handle customer service
12 Our customer service software makes your job significantly easier
13 Helping any type of company get  better customer service
14 The customer service software for companies that do anything else
15 The easiest way to identify if you have a customer service issue—or just a few loud customers
16 How many hours a day do you spend handling customer service? Now imagine getting those back.
17 The 1:1 attention each of your customers deserve, even when you can’t get to them yourself
18 Not sure how to handle customer service issues? We are.
19 Get rid of shitty customer service experiences
20 Nobody likes having to contact customer service. But we make it as enjoyable as possible
21 Your customer will never know they’re not talking directly to you.
22 Big customer support for small companies (and giant ones too)
23 You’ll sleep easy knowing your customers are being taken care
24 We work really hard to make customer service look this easy
25 The frontlines of your customer service army
26 You can either handle every customer yourself, or you can sleep. The choice is yours.
27 Get to know your customers better
28 We handle the customers so you can focus on your service
29 The easiest way to track, respond to, and solve any customer issue
30 Some customers you just can’t make happy. But we never stop trying.
31 For companies tired of losing clients over their own customer service restraints
32 All the tools to build a friendlier CS experience
33 Making customer service better, one ticket at a time
34 The set-it-and-forget-it customer service solution
35 The customer service platform you can’t possibly outgrow
36 We’re really good at talking to customers
37 Faster response times = happier customers
38 We put all the answers your customer needs, exactly where they already go
39 Customers like you better when you listen. We do it for you.
40 Miles ahead of your customer
41 What worked when you were small isn’t working anymore
42 We’re your customer experts, so you can focus on what you need to
43 When your customers become happy, our job is done (until the next one comes)
44 Don’t just put a band-aid on your CS pain. Cure it.
45 Where troubled customers become customers for life
46 For companies who want better customer service, now
47 Get the customer service solution used by the big guys
48 Some days, you won’t even know there was a problem until you find out we’ve fixed it
49 We’re the ear your customers talk to
50 The chatbot that doesn’t sound like a chatbot
51 Too many customers to keep track of?
52 Everything you need to increase your customer’s happiness
53 Analyze you customer service metrics for easy identification of repeat complaints
54 You didn’t design your business to handle customer service. But we did.
55 Connect with customers in any channel (then manage them all from one dashboard)
56 Your tickets are people, and we never forget that.
57 We make customers happy
58 No customer service solution is perfect. But we’re pretty darn close.
59 Customers whose problems get solved become loyal. So let’s do more of that.
60 Where companies make customers happy
61 Our business is handling your business’s customer service
62 We’re pretty smart about fixing your customer service
63 Most customer service platforms aren’t intuitive. Ours is.
64 The customer service platform you’ll never outgrow
65 We work as hard for your customers as you do
66 We like angry customers
67 Your customers want answers fast. We give it to them.
68 Did you ever think you’d be calling customer service easy?
69 We’ve talked to A LOT of angry people over the years, and we know exactly how to make them happy
70 People don’t know they’re not talking to you. That’s the whole point.
71 Slide the answer right through to your troubled customer
72 Customer service solutions way better than what you’ve got now
73 You don’t have to respond to every customer. Because we already did.
74 Customer ticketing automation is going to make your life a lot easier
75 The touchpoint for all consumer communication
76 Customers complain. But to us, not  to you.
77 We’re already scaled to be as big as you need us to be
78 You didn’t get into the business to handle customer service. We did.
79 Get Zappos level customer support
80 Your customers deserve great service. We give it to them. Even when you’re asleep.
81 You’ll be set up for better customer service in about 1 hour
82 Customers sometimes complain. Luckily, we’re experts at handling them.
83 Improving the CS stream, one issue at a time
84 Ticketing solutions as robust as the wine you’ve been drinking while trying to handle all this on your own
85 Other companies treat tickets as problems. We treat them as people.
86 Find out if you really have a customer service issue
87 Set yourself up for customer service success
88 We’re your customer service team
89 All the information you need to fix the problems, without the time spent gathering it
90 Has your road to better customer service been a little bumpy?
91 Like a receptionist for your customer service department
92 Stop pretending like your customer service solution is working
93 We’re accountable for every customer interaction—and we don’t take that lightly
94 Angry customers make us happy
95 Your customer service priorities are our customer service priorities
96 The only thing you’ve got to lose is fewer customers
97 Connect with customers in the channels they prefer
98 Not only is our customer service software great, we’re also really fun to work with.
99 Customers making it hard to work? We’ll handle them for you.
100 The key to solving all your customer service problems
101 Your customers have a lot to say. We listen and handle it for you.
102 Whether you want to talk to your customers directly, or you want us to, we make it happen


Overall: Not bad, but I wish I had their old site for inspiration. It took a more formal turn than I was hoping for—which isn’t bad, but lacks personality. I seem to be struggling with finding a strong customer voice lately.

Lessons: I think having more exact data and user scenarios could really help nail this one. Examples of how much time they save you, right down to the minute, and how many tickets they’re able to handle—these are the things that can make a good line great.

  • The reviews helped me drill down the message, but didn’t offer a lot of killer inspiration.
  • The buyer of this product is probably more corporate than I’m used to (hence the current iteration of their site)

Time: 2 sessions, 55 minutes total.

Looking for lines for your own project? Shoot me a note! (I promise they’ll be better than this post…)