I’m not much of a gamer, but this one caught my eye.  Mostly because it’s completely ridiculous. Unstable Unicorns is a strategic card game that blew through their Kickstarter goal like (insert too-soon joke about Hurricane Harvey). And I can see why.

Their illustrations are amazing and their writing is on point. They don’t need these lines, but it was the first game I’ve seen that made me interested to try.

Image result for unstable unicorns

So here are 101 lines about Unstable Unicorns:

1Nothing say friendship like stabbing someone with a unicorn
2Use a unicorn to destroy your friends.
3As you stand on the mountain of dead, you will know your true friend. And it will be a unicorn.
4Pick your unicorn. Build your village. Destroy your friends.
5The first these unicorns saw a My Little Pony, they ate it
6The board game where friends fight for fun (with unicorns!)
7Warning: Killer unicorns inside
8Fight, flight, and destruction
9A box of unicorn fights, friendly destruction, and all kinds of ridiculous scenarios
10For delicate flowers who with an edge
11So cute, you won’t even be mad when they stab you in the back
12The deadly unicorn game that’s NSFW
13Ever want to see a baby unicorn get punched
14Don’t let their adorableness fool you
15Prepare yourself for the Unicorn Apocalypse
16Twisting everything you know about unicorns into a big, evil, murdery pile of stabbiness
17Where unicorns fight to the death
18Breaking the boundaries of good brony taste
19Watch your party turn from “awww” to “aaaah!”
20They’re magically de-vicious
21Even if you’re not a brony, this is still the best game you’ll ever play
22The only scenario where having too many unicorns can kill you
23Adorably deadly
24Smashing the boundaries of bronies
25One unicorn is cute. An army is terrifying
26Hypothetically, these unicorns may be trying to kill you
27When unicorns fight, it’s to the death
28Beware of evil, evil unicorns
29The fantasy land where Unicorns kill
30Helping bronies work out their aggression
31Ever been plotted against by unicorns before?
32Cute, loveable, and beyond deadly
33Individually, they’re cute. In packs, your competitor’s unicorns will cut you deep
34Watch when happens when a unicorn fights a narwhal
35That’s not a horn on their head. It’s a dagger of destruction
36Nothing pairs better with beer than unicorn blood
37The good time game about deadly unicorns
38The party game for bronies with an edge
39It’s just you, me, and your unicorn
40Your friends may hate you, but your unicorns will love you
41Imagine a world where Unicorns were deadly and llamas attacked
42The most adorable way to fight ever
43As deadly as they are adorable
44The only game that lets your stab a unicorn in self defense
45The unicorn tabletop game that will haunt your dreams
46Unicorns do not mess around
47Think unicorns are cute? Meet Stabby.
48Who knew killing make-believe unicorn armies could be this fun
49Kill a unicorn without the guilt
50Where small, intimate parties become a place of inappropriate laughter
51It’s time to decide. Are you a man? Or are you a brony?
52Testing the limits of good taste
53It’s OK to laugh when you kill someone’s unicorn. That’s the point.
54Everything you know about unicorns is a lie
55Sharpen your horns and prepare for battle
56They fart rainbows and rain terror
57Cute is an evolutionary tactic to lure you closer to certain death
58The 2nd most fun thing you can do with a unicorn
59Earn your seat on the Throne of Unicorns
60When it comes to life or death, always choose unicorn
61Know what you call an army of unicorns? Your worst nightmare
62Nothing makes you as hated as owning the most unicorns
63A few beers making the unicorn murder seem funny
64Plot your unicorn revenge
65You when you open the box of unicorns, your party becomes deadly
66The evil world filled with adorable creatures
67You’re probably going to want a few drinks when you play this…
68This is what happens when My Little Pony meets the WWE
69For those who dream of watching unicorns fight
70Here’s everything you need to know to survive a unicorn attack
71The cutest way to make your friends hate each other (but just for an hour)
72Raise a cuddly baby unicorn. And train it to murder your friends.
73As cuddly as your favorite teddy bear. As vicious as a honey badger.
74When it comes to unicorn battles, it’s all fight or flight
75The cutest killers on the planet
76Destroying your friend’s unicorn army is even more fun than it sounds
77What is Unicorns were really mean AF?
78Plot against your friends. With unicorns.
79Prettier than ponies. Deadlier than sharks.
80This is one pack of Unicorns you don’t want to turn your back on
81The board game for twisted individuals
82The “you just killed my baby unicorn and now I’m going to murder your entire village” game of fun
83Become bros with your bronies
84The only game that lets you use unicorns for destruction
85Careful. These guys are horny.
86Forget everything you know about unicorns
87Draw a card, raise your unicorn, then use it to destroy your friends
88Did you ever think you’d test the boundaries of your friendship with unicorns?
89The unicorn game of kill or be killed
90It’s Candy Land meets The Candyman
91Test your friendship with unicorn fights
92If you’re looking for a tabletop game that’s cute, cuddly & deadly, you’ve found it.
93The board game that makes you the evil emperor of a murderous unicorn army
94Where Dungeons & Dragons meets My Little Pony
95You need to ask yourself. Do you feel uni?
96For unicorns lovers who also love violence
97When the time comes, will you choose love over llamacorn?
98Careful. Those rainbow farts are deadly
99When the Unicorns attack, will you be ready?
100The most fun you’ll have killing your friends
101You n’ I can? No U-N-I corn


Overall: OK, I. It’s tough for me to tell since this is so far out of my wheelhouse. But a few lines made me laugh and I think they’d definitely catch some people’s eye.

Lessons: This is an area where having a niche would be a tremendous value. It would take a deep dive for me really get to know this audience.

  • If I knew a few key gamer phrases, I think I could have gone a lot further with this
  • It would have eliminated repetition too
  • Made it 73 lines before hitting the formulas
  • I had fun getting silly with this, but I’m not the right guy for the project (1UpBranding is!)

Time: 2 sessions, 50 minutes