all-purpose cleaner

I love this stuff. Apparently everybody else does too. Method Planet-Friendly Cleaning Products has done a fantastic job with branding. From the designer bottles to the cleaner, greener soap, these guys established themselves as a household name right out of the gate. They’ve got a great line of products, including this lavender-scented all-purpose cleaner that’s got 1,029 reviews on Amazon.

This little bottle turned out to be a fun playground. There are so many specific audience segments and unique targets for this one product (eco-conscious consumers, health-aware, allergen-avoidance, pregnant, fragrant-sensitive), that I could’ve written about this for days. But I stopped at 102. Because ain’t nobody got time for that.

Here are your lines about Method All-Purpose Cleaner:

1 It smells so good, you’ll be motivated to clean
2 The perfect combination of power and fragrance
3 Clean your house without feeling dirty about it
4 The soap for eco-friendly families
5 Doesn’t matter how dirty you are. We’re cleaner.
6 The cleaner popular enough to have its own fan club
7 Overpowers your spills. Not your nose.
8 You’re gonna wonder why you took so long to switch
9 No residue. No stickiness. No carbon footprint.
10 We didn’t think there was much difference between cleaners either. Until we invented this.
11 The glass cleaner you feel good about buying
12 Does your everyday cleaner make you feel sick?
13 Even that Greek guy who sprayed Windex on everything now uses Method
14 Pass the white glove test and smell good while doing it
15 Made from clean ingredients that don’t sound like they kill you
16 Who knew you could fall in love with soap?
17 Clean spills with a product less toxic than whatever you’ve spilled
18 Cleans like crazy
19 Buying Method feels natural because it is
20 Get clean. Be Eco-Conscious
21 Bye bye, grease and grime
22 Smells like lavender. Not a lavender fragrance made from chemicals.
23 Don’t just wipe that mess. Clean it.
24 Which will you like better? The clean or the smell?
25 The great-smelling, good-Earth cleaner
26 Because some cleaners can make your house feel toxic to breathe
27 World-famous, world-friendly
28 Cleans the dirt off things you don’t want dirt on
29 The Method to your madness
30 For humans tired of cleaning with toxic chemicals
31 The only thing better than its clean is the smell
32 The only cleaning product you’ll want to tell your friends about
33 Grab a bottle. That mess isn’t going to clean itself.
34 Keeps every surface clean. Even the landfills.
35 All the lavender. None of the elbow grease.
36 Cleaner smells and streak-free living
37 Does your current cleaner make the air unbreathable?
38 Where green people get clean
39 Nice fresh smells that won’t make pregnant women gag
40 Does your dog want to go outside every time you spray your old cleaners?
41 A faint, pleasant smell that lingers longer than whatever mess you’re cleaning
42 Safe for your family. Good for the earth.
43 Because kids stay dirty for a long, long time
44 Environmentally friendly ingredients. Minimal elbow grease.
45 Kills the spills. Not your nose.
46 Clean without poisoning your family or pets
47 Made from the Earth. Not a chemistry set.
48 You’re not still cleaning with toxic chemicals, are you?
49 Get a cleaner you’ll be proud to use
50 Approved by Mother Earth
51 Smells so nice, you can’t wait to clean again
52 Melts dirt like butter
53 Cleans the chemicals your old soap left behind
54 Bye bye, bad chemicals
55 The  great cleaner for a good world
56 Until they make a cleaner that smells like whisky, this is the best you’ll get
57 The beautiful bottle is just the beginning
58 Whatever spill you’re cleaning, we’ve seen worse
59 Get rid of the spills and the chemicals
60 If you’ve got toddlers, you already know you need this
61 Environmentally friendly beautiful bottles that also happen to clean really well
62 Kitchen Diva approved
63 The cleaner that doesn’t smell worse than whatever you’re wiping up
64 Get clean without the cleaner smell
65 Has your soap gone green?
66 The soap that cleans the way Mother Nature intended
67 The cleaner that won’t harm your family. Or you.
68 Cleans great. Smells great.
69 Clean your room. Save the planet.
70 Rated #1 by Mother Earth (and America’s Test Kitchen)
71 You’d think chemicals clean better than nature. But you’d be wrong
72 Clean counters have never smelled so good
73 Because dirty kids touch everything
74 Buying Method is completely natural
75 Smells so good, you’ll be cleaning even when you don’t have to
76 Pet friendly cleaners that’s safe for the whole family
77 For families tired of cleaning with chemicals
78 All the clean, none of the toxins
79 For hot messes. Cold ones too.
80 Kills bacteria. Not the Earth
81 Smells the best, cleans the best
82 Feel good about buying new bottles made from your old bottles
83 Cleaning the planet, one bathroom at a time
84 Be clean. Be nice. B-Corp.
85 The best cleaner for the world
86 Ditch the chemicals, grab the good stuff
87 See how good green can clean
88 The mind-bogglingly good cleaner
89 Do you know the truth about how well green can clean?
90 The cleaner you’ve been waiting for your whole green life
91 The cleaner that’s good for your family. Not harmful.
92 Helping families clean naturally
93 Rated 5-starts by Mother Nature
94 You don’t need to be an expert to know this cleans and smells great
95 Tough on dirt. Gentle on noses, lungs and trees
96 Better on glass. Better on nature. Better on you.
97 Get a great clean with just the right amount of smell
98 Cleans the eww without leaving more good
99 Made for kitchen cleaning divas
100 The cleaner you’re not afraid for your family to inhale
101 Made for sophisticated sniffers (and Mother Earth)
102 If you think natural can’t clean, you’re wrong

 

Overall: Good! Now, Method does a great job on their own. I love their current taglines of “Clean Like A Mother” & “Fear No Mess” — which shows these guys know how to have fun. And there’s no need to change those up. My lines could be used for specific advertisements or audience targeting. And I think there’s a place for them, but Method, keep doing what you’re doing.

Lessons: The Amazon reviews were a gift that kept on giving. So many crazy, incredible and fun lines in there. They did the heavy lifting for me. This list doesn’t give me a sense of creative accomplishment. It was more editing than creating. 

  • As fun as review mining is, it’s definitely time-consuming. Especially when there are so many great lines.
  • The huge audience and multiple usage occasions were fun to play with, but very few products have this amount of reviews. It’s unlikely many of us will be have such a resource available.
  • The lines are specific, but play to multiple audience types (if that makes sense)
  • I started with an idea to tackle the brand, but quickly switched to a specific product
  • Though the reviews were great, I didn’t do much legwork here. I tried not to copy/paste and directly plagiarize anything, but several seemed perfect as is
  • If this were a paying client, I wouldn’t feel comfortable submitting this work as my own.

Time: Oops. Forgot to count, but probably close to 1:30. I got lost in reading reviews for a while.