I love this stuff. Apparently everybody else does too. Method Planet-Friendly Cleaning Products has done a fantastic job with branding. From the designer bottles to the cleaner, greener soap, these guys established themselves as a household name right out of the gate. They’ve got a great line of products, including this lavender-scented all-purpose cleaner that’s got 1,029 reviews on Amazon.
This little bottle turned out to be a fun playground. There are so many specific audience segments and unique targets for this one product (eco-conscious consumers, health-aware, allergen-avoidance, pregnant, fragrant-sensitive), that I could’ve written about this for days. But I stopped at 102. Because ain’t nobody got time for that.
Here are your lines about Method All-Purpose Cleaner:
|It smells so good, you’ll be motivated to clean
|The perfect combination of power and fragrance
|Clean your house without feeling dirty about it
|The soap for eco-friendly families
|Doesn’t matter how dirty you are. We’re cleaner.
|The cleaner popular enough to have its own fan club
|Overpowers your spills. Not your nose.
|You’re gonna wonder why you took so long to switch
|No residue. No stickiness. No carbon footprint.
|We didn’t think there was much difference between cleaners either. Until we invented this.
|The glass cleaner you feel good about buying
|Does your everyday cleaner make you feel sick?
|Even that Greek guy who sprayed Windex on everything now uses Method
|Pass the white glove test and smell good while doing it
|Made from clean ingredients that don’t sound like they kill you
|Who knew you could fall in love with soap?
|Clean spills with a product less toxic than whatever you’ve spilled
|Cleans like crazy
|Buying Method feels natural because it is
|Get clean. Be Eco-Conscious
|Bye bye, grease and grime
|Smells like lavender. Not a lavender fragrance made from chemicals.
|Don’t just wipe that mess. Clean it.
|Which will you like better? The clean or the smell?
|The great-smelling, good-Earth cleaner
|Because some cleaners can make your house feel toxic to breathe
|Cleans the dirt off things you don’t want dirt on
|The Method to your madness
|For humans tired of cleaning with toxic chemicals
|The only thing better than its clean is the smell
|The only cleaning product you’ll want to tell your friends about
|Grab a bottle. That mess isn’t going to clean itself.
|Keeps every surface clean. Even the landfills.
|All the lavender. None of the elbow grease.
|Cleaner smells and streak-free living
|Does your current cleaner make the air unbreathable?
|Where green people get clean
|Nice fresh smells that won’t make pregnant women gag
|Does your dog want to go outside every time you spray your old cleaners?
|A faint, pleasant smell that lingers longer than whatever mess you’re cleaning
|Safe for your family. Good for the earth.
|Because kids stay dirty for a long, long time
|Environmentally friendly ingredients. Minimal elbow grease.
|Kills the spills. Not your nose.
|Clean without poisoning your family or pets
|Made from the Earth. Not a chemistry set.
|You’re not still cleaning with toxic chemicals, are you?
|Get a cleaner you’ll be proud to use
|Approved by Mother Earth
|Smells so nice, you can’t wait to clean again
|Melts dirt like butter
|Cleans the chemicals your old soap left behind
|Bye bye, bad chemicals
|The great cleaner for a good world
|Until they make a cleaner that smells like whisky, this is the best you’ll get
|The beautiful bottle is just the beginning
|Whatever spill you’re cleaning, we’ve seen worse
|Get rid of the spills and the chemicals
|If you’ve got toddlers, you already know you need this
|Environmentally friendly beautiful bottles that also happen to clean really well
|Kitchen Diva approved
|The cleaner that doesn’t smell worse than whatever you’re wiping up
|Get clean without the cleaner smell
|Has your soap gone green?
|The soap that cleans the way Mother Nature intended
|The cleaner that won’t harm your family. Or you.
|Cleans great. Smells great.
|Clean your room. Save the planet.
|Rated #1 by Mother Earth (and America’s Test Kitchen)
|You’d think chemicals clean better than nature. But you’d be wrong
|Clean counters have never smelled so good
|Because dirty kids touch everything
|Buying Method is completely natural
|Smells so good, you’ll be cleaning even when you don’t have to
|Pet friendly cleaners that’s safe for the whole family
|For families tired of cleaning with chemicals
|All the clean, none of the toxins
|For hot messes. Cold ones too.
|Kills bacteria. Not the Earth
|Smells the best, cleans the best
|Feel good about buying new bottles made from your old bottles
|Cleaning the planet, one bathroom at a time
|Be clean. Be nice. B-Corp.
|The best cleaner for the world
|Ditch the chemicals, grab the good stuff
|See how good green can clean
|The mind-bogglingly good cleaner
|Do you know the truth about how well green can clean?
|The cleaner you’ve been waiting for your whole green life
|The cleaner that’s good for your family. Not harmful.
|Helping families clean naturally
|Rated 5-starts by Mother Nature
|You don’t need to be an expert to know this cleans and smells great
|Tough on dirt. Gentle on noses, lungs and trees
|Better on glass. Better on nature. Better on you.
|Get a great clean with just the right amount of smell
|Cleans the eww without leaving more good
|Made for kitchen cleaning divas
|The cleaner you’re not afraid for your family to inhale
|Made for sophisticated sniffers (and Mother Earth)
|If you think natural can’t clean, you’re wrong
Overall: Good! Now, Method does a great job on their own. I love their current taglines of “Clean Like A Mother” & “Fear No Mess” — which shows these guys know how to have fun. And there’s no need to change those up. My lines could be used for specific advertisements or audience targeting. And I think there’s a place for them, but Method, keep doing what you’re doing.
Lessons: The Amazon reviews were a gift that kept on giving. So many crazy, incredible and fun lines in there. They did the heavy lifting for me. This list doesn’t give me a sense of creative accomplishment. It was more editing than creating.
- As fun as review mining is, it’s definitely time-consuming. Especially when there are so many great lines.
- The huge audience and multiple usage occasions were fun to play with, but very few products have this amount of reviews. It’s unlikely many of us will be have such a resource available.
- The lines are specific, but play to multiple audience types (if that makes sense)
- I started with an idea to tackle the brand, but quickly switched to a specific product
- Though the reviews were great, I didn’t do much legwork here. I tried not to copy/paste and directly plagiarize anything, but several seemed perfect as is
- If this were a paying client, I wouldn’t feel comfortable submitting this work as my own.
Time: Oops. Forgot to count, but probably close to 1:30. I got lost in reading reviews for a while.