I love this stuff. Apparently everybody else does too. Method Planet-Friendly Cleaning Products has done a fantastic job with branding. From the designer bottles to the cleaner, greener soap, these guys established themselves as a household name right out of the gate. They’ve got a great line of products, including this lavender-scented all-purpose cleaner that’s got 1,029 reviews on Amazon.
This little bottle turned out to be a fun playground. There are so many specific audience segments and unique targets for this one product (eco-conscious consumers, health-aware, allergen-avoidance, pregnant, fragrant-sensitive), that I could’ve written about this for days. But I stopped at 102. Because ain’t nobody got time for that.
Here are your lines about Method All-Purpose Cleaner:
| 1 | It smells so good, you’ll be motivated to clean |
| 2 | The perfect combination of power and fragrance |
| 3 | Clean your house without feeling dirty about it |
| 4 | The soap for eco-friendly families |
| 5 | Doesn’t matter how dirty you are. We’re cleaner. |
| 6 | The cleaner popular enough to have its own fan club |
| 7 | Overpowers your spills. Not your nose. |
| 8 | You’re gonna wonder why you took so long to switch |
| 9 | No residue. No stickiness. No carbon footprint. |
| 10 | We didn’t think there was much difference between cleaners either. Until we invented this. |
| 11 | The glass cleaner you feel good about buying |
| 12 | Does your everyday cleaner make you feel sick? |
| 13 | Even that Greek guy who sprayed Windex on everything now uses Method |
| 14 | Pass the white glove test and smell good while doing it |
| 15 | Made from clean ingredients that don’t sound like they kill you |
| 16 | Who knew you could fall in love with soap? |
| 17 | Clean spills with a product less toxic than whatever you’ve spilled |
| 18 | Cleans like crazy |
| 19 | Buying Method feels natural because it is |
| 20 | Get clean. Be Eco-Conscious |
| 21 | Bye bye, grease and grime |
| 22 | Smells like lavender. Not a lavender fragrance made from chemicals. |
| 23 | Don’t just wipe that mess. Clean it. |
| 24 | Which will you like better? The clean or the smell? |
| 25 | The great-smelling, good-Earth cleaner |
| 26 | Because some cleaners can make your house feel toxic to breathe |
| 27 | World-famous, world-friendly |
| 28 | Cleans the dirt off things you don’t want dirt on |
| 29 | The Method to your madness |
| 30 | For humans tired of cleaning with toxic chemicals |
| 31 | The only thing better than its clean is the smell |
| 32 | The only cleaning product you’ll want to tell your friends about |
| 33 | Grab a bottle. That mess isn’t going to clean itself. |
| 34 | Keeps every surface clean. Even the landfills. |
| 35 | All the lavender. None of the elbow grease. |
| 36 | Cleaner smells and streak-free living |
| 37 | Does your current cleaner make the air unbreathable? |
| 38 | Where green people get clean |
| 39 | Nice fresh smells that won’t make pregnant women gag |
| 40 | Does your dog want to go outside every time you spray your old cleaners? |
| 41 | A faint, pleasant smell that lingers longer than whatever mess you’re cleaning |
| 42 | Safe for your family. Good for the earth. |
| 43 | Because kids stay dirty for a long, long time |
| 44 | Environmentally friendly ingredients. Minimal elbow grease. |
| 45 | Kills the spills. Not your nose. |
| 46 | Clean without poisoning your family or pets |
| 47 | Made from the Earth. Not a chemistry set. |
| 48 | You’re not still cleaning with toxic chemicals, are you? |
| 49 | Get a cleaner you’ll be proud to use |
| 50 | Approved by Mother Earth |
| 51 | Smells so nice, you can’t wait to clean again |
| 52 | Melts dirt like butter |
| 53 | Cleans the chemicals your old soap left behind |
| 54 | Bye bye, bad chemicals |
| 55 | The great cleaner for a good world |
| 56 | Until they make a cleaner that smells like whisky, this is the best you’ll get |
| 57 | The beautiful bottle is just the beginning |
| 58 | Whatever spill you’re cleaning, we’ve seen worse |
| 59 | Get rid of the spills and the chemicals |
| 60 | If you’ve got toddlers, you already know you need this |
| 61 | Environmentally friendly beautiful bottles that also happen to clean really well |
| 62 | Kitchen Diva approved |
| 63 | The cleaner that doesn’t smell worse than whatever you’re wiping up |
| 64 | Get clean without the cleaner smell |
| 65 | Has your soap gone green? |
| 66 | The soap that cleans the way Mother Nature intended |
| 67 | The cleaner that won’t harm your family. Or you. |
| 68 | Cleans great. Smells great. |
| 69 | Clean your room. Save the planet. |
| 70 | Rated #1 by Mother Earth (and America’s Test Kitchen) |
| 71 | You’d think chemicals clean better than nature. But you’d be wrong |
| 72 | Clean counters have never smelled so good |
| 73 | Because dirty kids touch everything |
| 74 | Buying Method is completely natural |
| 75 | Smells so good, you’ll be cleaning even when you don’t have to |
| 76 | Pet friendly cleaners that’s safe for the whole family |
| 77 | For families tired of cleaning with chemicals |
| 78 | All the clean, none of the toxins |
| 79 | For hot messes. Cold ones too. |
| 80 | Kills bacteria. Not the Earth |
| 81 | Smells the best, cleans the best |
| 82 | Feel good about buying new bottles made from your old bottles |
| 83 | Cleaning the planet, one bathroom at a time |
| 84 | Be clean. Be nice. B-Corp. |
| 85 | The best cleaner for the world |
| 86 | Ditch the chemicals, grab the good stuff |
| 87 | See how good green can clean |
| 88 | The mind-bogglingly good cleaner |
| 89 | Do you know the truth about how well green can clean? |
| 90 | The cleaner you’ve been waiting for your whole green life |
| 91 | The cleaner that’s good for your family. Not harmful. |
| 92 | Helping families clean naturally |
| 93 | Rated 5-starts by Mother Nature |
| 94 | You don’t need to be an expert to know this cleans and smells great |
| 95 | Tough on dirt. Gentle on noses, lungs and trees |
| 96 | Better on glass. Better on nature. Better on you. |
| 97 | Get a great clean with just the right amount of smell |
| 98 | Cleans the eww without leaving more good |
| 99 | Made for kitchen cleaning divas |
| 100 | The cleaner you’re not afraid for your family to inhale |
| 101 | Made for sophisticated sniffers (and Mother Earth) |
| 102 | If you think natural can’t clean, you’re wrong |
Overall: Good! Now, Method does a great job on their own. I love their current taglines of “Clean Like A Mother” & “Fear No Mess” — which shows these guys know how to have fun. And there’s no need to change those up. My lines could be used for specific advertisements or audience targeting. And I think there’s a place for them, but Method, keep doing what you’re doing.
Lessons: The Amazon reviews were a gift that kept on giving. So many crazy, incredible and fun lines in there. They did the heavy lifting for me. This list doesn’t give me a sense of creative accomplishment. It was more editing than creating.
- As fun as review mining is, it’s definitely time-consuming. Especially when there are so many great lines.
- The huge audience and multiple usage occasions were fun to play with, but very few products have this amount of reviews. It’s unlikely many of us will be have such a resource available.
- The lines are specific, but play to multiple audience types (if that makes sense)
- I started with an idea to tackle the brand, but quickly switched to a specific product
- Though the reviews were great, I didn’t do much legwork here. I tried not to copy/paste and directly plagiarize anything, but several seemed perfect as is
- If this were a paying client, I wouldn’t feel comfortable submitting this work as my own.
Time: Oops. Forgot to count, but probably close to 1:30. I got lost in reading reviews for a while.
A lot of great headlines here!
I had the privilege to write copy for Method some years ago, and it was a ton of fun. I can’t count how many times I caught myself laughing out loud as I wrote. I also developed an affinity for writing everything only in the lowercase. Took me some time to break that habit.
Thanks, Andy! It’s a great product. I was able to pull a ton from user reviews. Yeah, it’s funny how long we get stuck in weird habits. I randomly put (R) marks on things because of a very by-the-book project.