There’s a good chance you’ve been targeted by these guys on Bookface. Quip has dumped a ton into advertising, and I think their list includes anyone with a mouth. Think Dollar Shave Club for your toothbrush. But the brush is a little Star Trek-y in that it has smart features. It’s electric (boogie woogie woggie) it vibrates when you should swap sections of your mouth, and it’s pretty.

Yup. Just called a toothbrush pretty.

They’re selling a boatload and the reviews are (mostly) positive. I like the tone and honest approach they take—but some of their copy reads a little generic. “We design and deliver refreshing tips and tools that simplify perfect oral health!” for instance.

I kept tone of voice in mind and didn’t go overboard with the sales-y BS you see on a lot of these sites. That’s not their style. Or mine.

Here are 101 about Quip :

1Step up your everyday brushing routine
2Upgrade your relationship with brushing
3The “I’ve never felt my teeth so clean” toothbrush & paste
4Make brushing genuinely enjoyable
5Are expensive toothbrushes leaving a bad taste in your mouth?
6Brush better than any old bristle stick can get you
7Ever whispered “I love you” to your toothbrush before?
8The tooth, the whole tooth, and nothing but the tooth
9Like you just stepped out of the dentist chair
10It may not be your fault that your current brush isn’t really working
11Hey, smart mouth! Nice teeth.
12The Casper mattress of toothbrushes
13You, a dentist’s dream
14For anyone who wants a cleaner brush
15Clean with a brush NASA would build
16Say “I do” to a new way of brushing
17For people that need to brush better but don’t know how
18(Psst. You’re using your toothbrush wrong.)
19The electric toothbrush that doesn’t need a charger
20The toothbrush from the future
21The brush that makes dentist appointments less drill-y
22Get squeaky clean teeth
23Need a reminder to brush your teeth?
24The toothbrush your guests will notice
25A night & day difference from your old tooth brushing routine
26Turn your mailman into a tooth fairy
27Don’t brush another tooth until you try Quip
28The idiot’s guide to brushing correctly
29Where people with smart mouths meet their match
30When’s the last time you bought a new toothbrush?
31Like an iPhone you can brush your teeth with
32Your brush with destiny
33Get consistent with your brushing
34You’re tired in the morning. And you still can’t mess up brushing with a Quip
35The electric toothbrush quiet enough not to wake the house
36The grass is greener when your teeth are cleaner
37You’ll notice just how much your old brush was missing
38So, how long has your dentist been telling you need to brush better?
39Ever been complimented by your dentist before?
40It’s not just better looking. It’s better cleaning
41The toothbrush that vibrates in your mouth
42The next time your dentist asks if you’ve been brushing well, you’ll proudly say yes.
43It’s not that you have a bad brush. You’re just using it wrong
44Are you crushing you brushing?
45No more gross outs when you think about how old your toothbrush is
46When’s the last time you loved your toothbrush?
47Keeping up with your dental routine just got easier
48You won’t need to worry about replacing your brush anymore
49So, how old is the brush in your mouth right now?
50A new brush delivered every 3 months. By the tooth fairy.
51Crush it while you brush it
52The easiest way to brush better
53The only thing better than our brush is our customer service
54The smarter way to brush your teeth
55You’re not still using that free toothbrush from the dentist, are you?
56Get a toothbrush that looks as good as it feels
57Hey, smart mouth! Meet your new best friend
58Like having a dentist tapping you on the shoulder with brushing reminders
59Where smart mouths become geniuses
60The toothbrush that gives the one your dentist  gave you an inferiority complex
61The foolproof mouth cleaner
62Did you ever think you’d be bragging about a toothbrush?
63The toothbrush for people who hate brushing
64Suddenly, brushing twice a day doesn’t seem like enough
65Like an iPhone for your mouth
66The savvy toothbrush for smart mouths
67Stop lying to yourself that you’ll brush better tomorrow- and get a quip
68Tooth love & happiness
69The only toothbrush you’d want to snapchat
70Don’t brush off your cleaning
71The tooth is out there
72The smart brush that turns your mouth into a genius
73The tooth fairy now ships via USPS
74The electric toothbrush that doesn’t require charging cords by the sink
75Satisfy your entire mouth
76If you’re not having fun while brushing your teeth, you’re doing it wrong
77The closest thing you can get to a brushing app
78The toothbrush that does everything but floss for you
79The electric toothbrush for people who don’t want an electric toothbrush
80For smart mouths who want a better way to brush
81Better coverage than any brush in the league
82Feels as good in your hand as it does in your mouth
83The monthly brush for healthy mouths
84The toothbrush that’ll surprise you
85Clean design. Cleaner mouth
86Where smart mouths raise their brushing IQ
87Upgrading your brushing, one tooth a time
88Brush better, twice a day
89Stop brushing poorly
90who knew brushing could feel this good?
91Get a new, clean brush every 3 months
92It’s going to change the way you feel about brushing
93Have your teeth cleaned by a robot finger
94Did you ever think you’d be this excited about a toothbrush?
95If you don’t get one now, your teeth will hate you later
96The subscription based brush for better cleaning
97Brush & get replacements like clockwork
98The electric toothbrush that replenishes itself every 3 months
99You’ll never want to miss a brushing again
100Your dentist is going to notice the change
101The toothbrush you’ll look forward to using


Overall: Not bad. Pretty clear & concise. There are some usable lines here. I think between what they have and my copy, you’d wind up with a pretty solid page.

Lessons: I was able to attack this one from a few angles. Dentists, your everyday routine, feeling clean, and forgiveness for not brushing correctly all these years.

  • I like the Smart Mouth line, and whipped up a lot with that. Maybe too many, but they all seem to work
  • I didn’t want to go too technical, because nobody really cares, and I think the NASA line did a nice job of painting the picture
  • I’m getting retargeting ads like mad now
  • Lots of good themes in the reviews. I was surprised by how often people talked about “the relationship with their brush” but that sounded fake when I tried it
  • “The tooth is out there” (#71)is terrible, but it made me laugh.

Timing: Doh! I forgot to count. 2 sessions. Safe to say it was probably an hour.

Anybody have one of these? Let me know in the comments. I’m curious about it now..