There’s a good chance you’ve been targeted by these guys on Bookface. Quip has dumped a ton into advertising, and I think their list includes anyone with a mouth. Think Dollar Shave Club for your toothbrush. But the brush is a little Star Trek-y in that it has smart features. It’s electric (boogie woogie woggie) it vibrates when you should swap sections of your mouth, and it’s pretty.
Yup. Just called a toothbrush pretty.
They’re selling a boatload and the reviews are (mostly) positive. I like the tone and honest approach they take—but some of their copy reads a little generic. “We design and deliver refreshing tips and tools that simplify perfect oral health!” for instance.
I kept tone of voice in mind and didn’t go overboard with the sales-y BS you see on a lot of these sites. That’s not their style. Or mine.
Here are 101 about Quip :
|Step up your everyday brushing routine
|Upgrade your relationship with brushing
|The “I’ve never felt my teeth so clean” toothbrush & paste
|Make brushing genuinely enjoyable
|Are expensive toothbrushes leaving a bad taste in your mouth?
|Brush better than any old bristle stick can get you
|Ever whispered “I love you” to your toothbrush before?
|The tooth, the whole tooth, and nothing but the tooth
|Like you just stepped out of the dentist chair
|It may not be your fault that your current brush isn’t really working
|Hey, smart mouth! Nice teeth.
|The Casper mattress of toothbrushes
|You, a dentist’s dream
|For anyone who wants a cleaner brush
|Clean with a brush NASA would build
|Say “I do” to a new way of brushing
|For people that need to brush better but don’t know how
|(Psst. You’re using your toothbrush wrong.)
|The electric toothbrush that doesn’t need a charger
|The toothbrush from the future
|The brush that makes dentist appointments less drill-y
|Get squeaky clean teeth
|Need a reminder to brush your teeth?
|The toothbrush your guests will notice
|A night & day difference from your old tooth brushing routine
|Turn your mailman into a tooth fairy
|Don’t brush another tooth until you try Quip
|The idiot’s guide to brushing correctly
|Where people with smart mouths meet their match
|When’s the last time you bought a new toothbrush?
|Like an iPhone you can brush your teeth with
|Your brush with destiny
|Get consistent with your brushing
|You’re tired in the morning. And you still can’t mess up brushing with a Quip
|The electric toothbrush quiet enough not to wake the house
|The grass is greener when your teeth are cleaner
|You’ll notice just how much your old brush was missing
|So, how long has your dentist been telling you need to brush better?
|Ever been complimented by your dentist before?
|It’s not just better looking. It’s better cleaning
|The toothbrush that vibrates in your mouth
|The next time your dentist asks if you’ve been brushing well, you’ll proudly say yes.
|It’s not that you have a bad brush. You’re just using it wrong
|Are you crushing you brushing?
|No more gross outs when you think about how old your toothbrush is
|When’s the last time you loved your toothbrush?
|Keeping up with your dental routine just got easier
|You won’t need to worry about replacing your brush anymore
|So, how old is the brush in your mouth right now?
|A new brush delivered every 3 months. By the tooth fairy.
|Crush it while you brush it
|The easiest way to brush better
|The only thing better than our brush is our customer service
|The smarter way to brush your teeth
|You’re not still using that free toothbrush from the dentist, are you?
|Get a toothbrush that looks as good as it feels
|Hey, smart mouth! Meet your new best friend
|Like having a dentist tapping you on the shoulder with brushing reminders
|Where smart mouths become geniuses
|The toothbrush that gives the one your dentist gave you an inferiority complex
|The foolproof mouth cleaner
|Did you ever think you’d be bragging about a toothbrush?
|The toothbrush for people who hate brushing
|Suddenly, brushing twice a day doesn’t seem like enough
|Like an iPhone for your mouth
|The savvy toothbrush for smart mouths
|Stop lying to yourself that you’ll brush better tomorrow- and get a quip
|Tooth love & happiness
|The only toothbrush you’d want to snapchat
|Don’t brush off your cleaning
|The tooth is out there
|The smart brush that turns your mouth into a genius
|The tooth fairy now ships via USPS
|The electric toothbrush that doesn’t require charging cords by the sink
|Satisfy your entire mouth
|If you’re not having fun while brushing your teeth, you’re doing it wrong
|The closest thing you can get to a brushing app
|The toothbrush that does everything but floss for you
|The electric toothbrush for people who don’t want an electric toothbrush
|For smart mouths who want a better way to brush
|Better coverage than any brush in the league
|Feels as good in your hand as it does in your mouth
|The monthly brush for healthy mouths
|The toothbrush that’ll surprise you
|Clean design. Cleaner mouth
|Where smart mouths raise their brushing IQ
|Upgrading your brushing, one tooth a time
|Brush better, twice a day
|Stop brushing poorly
|who knew brushing could feel this good?
|Get a new, clean brush every 3 months
|It’s going to change the way you feel about brushing
|Have your teeth cleaned by a robot finger
|Did you ever think you’d be this excited about a toothbrush?
|If you don’t get one now, your teeth will hate you later
|The subscription based brush for better cleaning
|Brush & get replacements like clockwork
|The electric toothbrush that replenishes itself every 3 months
|You’ll never want to miss a brushing again
|Your dentist is going to notice the change
|The toothbrush you’ll look forward to using
Overall: Not bad. Pretty clear & concise. There are some usable lines here. I think between what they have and my copy, you’d wind up with a pretty solid page.
Lessons: I was able to attack this one from a few angles. Dentists, your everyday routine, feeling clean, and forgiveness for not brushing correctly all these years.
- I like the Smart Mouth line, and whipped up a lot with that. Maybe too many, but they all seem to work
- I didn’t want to go too technical, because nobody really cares, and I think the NASA line did a nice job of painting the picture
- I’m getting retargeting ads like mad now
- Lots of good themes in the reviews. I was surprised by how often people talked about “the relationship with their brush” but that sounded fake when I tried it
- “The tooth is out there” (#71)is terrible, but it made me laugh.
Timing: Doh! I forgot to count. 2 sessions. Safe to say it was probably an hour.
Anybody have one of these? Let me know in the comments. I’m curious about it now..