There’s a good chance you’ve been targeted by these guys on Bookface. Quip has dumped a ton into advertising, and I think their list includes anyone with a mouth. Think Dollar Shave Club for your toothbrush. But the brush is a little Star Trek-y in that it has smart features. It’s electric (boogie woogie woggie) it vibrates when you should swap sections of your mouth, and it’s pretty.
Yup. Just called a toothbrush pretty.
They’re selling a boatload and the reviews are (mostly) positive. I like the tone and honest approach they take—but some of their copy reads a little generic. “We design and deliver refreshing tips and tools that simplify perfect oral health!” for instance.
I kept tone of voice in mind and didn’t go overboard with the sales-y BS you see on a lot of these sites. That’s not their style. Or mine.
Here are 101 about Quip :
| 1 | Step up your everyday brushing routine |
| 2 | Upgrade your relationship with brushing |
| 3 | The “I’ve never felt my teeth so clean” toothbrush & paste |
| 4 | Make brushing genuinely enjoyable |
| 5 | Are expensive toothbrushes leaving a bad taste in your mouth? |
| 6 | Brush better than any old bristle stick can get you |
| 7 | Ever whispered “I love you” to your toothbrush before? |
| 8 | The tooth, the whole tooth, and nothing but the tooth |
| 9 | Like you just stepped out of the dentist chair |
| 10 | It may not be your fault that your current brush isn’t really working |
| 11 | Hey, smart mouth! Nice teeth. |
| 12 | The Casper mattress of toothbrushes |
| 13 | You, a dentist’s dream |
| 14 | For anyone who wants a cleaner brush |
| 15 | Clean with a brush NASA would build |
| 16 | Say “I do” to a new way of brushing |
| 17 | For people that need to brush better but don’t know how |
| 18 | (Psst. You’re using your toothbrush wrong.) |
| 19 | The electric toothbrush that doesn’t need a charger |
| 20 | The toothbrush from the future |
| 21 | The brush that makes dentist appointments less drill-y |
| 22 | Get squeaky clean teeth |
| 23 | Need a reminder to brush your teeth? |
| 24 | The toothbrush your guests will notice |
| 25 | A night & day difference from your old tooth brushing routine |
| 26 | Turn your mailman into a tooth fairy |
| 27 | Don’t brush another tooth until you try Quip |
| 28 | The idiot’s guide to brushing correctly |
| 29 | Where people with smart mouths meet their match |
| 30 | When’s the last time you bought a new toothbrush? |
| 31 | Like an iPhone you can brush your teeth with |
| 32 | Your brush with destiny |
| 33 | Get consistent with your brushing |
| 34 | You’re tired in the morning. And you still can’t mess up brushing with a Quip |
| 35 | The electric toothbrush quiet enough not to wake the house |
| 36 | The grass is greener when your teeth are cleaner |
| 37 | You’ll notice just how much your old brush was missing |
| 38 | So, how long has your dentist been telling you need to brush better? |
| 39 | Ever been complimented by your dentist before? |
| 40 | It’s not just better looking. It’s better cleaning |
| 41 | The toothbrush that vibrates in your mouth |
| 42 | The next time your dentist asks if you’ve been brushing well, you’ll proudly say yes. |
| 43 | It’s not that you have a bad brush. You’re just using it wrong |
| 44 | Are you crushing you brushing? |
| 45 | No more gross outs when you think about how old your toothbrush is |
| 46 | When’s the last time you loved your toothbrush? |
| 47 | Keeping up with your dental routine just got easier |
| 48 | You won’t need to worry about replacing your brush anymore |
| 49 | So, how old is the brush in your mouth right now? |
| 50 | A new brush delivered every 3 months. By the tooth fairy. |
| 51 | Crush it while you brush it |
| 52 | The easiest way to brush better |
| 53 | The only thing better than our brush is our customer service |
| 54 | The smarter way to brush your teeth |
| 55 | You’re not still using that free toothbrush from the dentist, are you? |
| 56 | Get a toothbrush that looks as good as it feels |
| 57 | Hey, smart mouth! Meet your new best friend |
| 58 | Like having a dentist tapping you on the shoulder with brushing reminders |
| 59 | Where smart mouths become geniuses |
| 60 | The toothbrush that gives the one your dentist gave you an inferiority complex |
| 61 | The foolproof mouth cleaner |
| 62 | Did you ever think you’d be bragging about a toothbrush? |
| 63 | The toothbrush for people who hate brushing |
| 64 | Suddenly, brushing twice a day doesn’t seem like enough |
| 65 | Like an iPhone for your mouth |
| 66 | The savvy toothbrush for smart mouths |
| 67 | Stop lying to yourself that you’ll brush better tomorrow- and get a quip |
| 68 | Tooth love & happiness |
| 69 | The only toothbrush you’d want to snapchat |
| 70 | Don’t brush off your cleaning |
| 71 | The tooth is out there |
| 72 | The smart brush that turns your mouth into a genius |
| 73 | The tooth fairy now ships via USPS |
| 74 | The electric toothbrush that doesn’t require charging cords by the sink |
| 75 | Satisfy your entire mouth |
| 76 | If you’re not having fun while brushing your teeth, you’re doing it wrong |
| 77 | The closest thing you can get to a brushing app |
| 78 | The toothbrush that does everything but floss for you |
| 79 | The electric toothbrush for people who don’t want an electric toothbrush |
| 80 | For smart mouths who want a better way to brush |
| 81 | Better coverage than any brush in the league |
| 82 | Feels as good in your hand as it does in your mouth |
| 83 | The monthly brush for healthy mouths |
| 84 | The toothbrush that’ll surprise you |
| 85 | Clean design. Cleaner mouth |
| 86 | Where smart mouths raise their brushing IQ |
| 87 | Upgrading your brushing, one tooth a time |
| 88 | Brush better, twice a day |
| 89 | Stop brushing poorly |
| 90 | who knew brushing could feel this good? |
| 91 | Get a new, clean brush every 3 months |
| 92 | It’s going to change the way you feel about brushing |
| 93 | Have your teeth cleaned by a robot finger |
| 94 | Did you ever think you’d be this excited about a toothbrush? |
| 95 | If you don’t get one now, your teeth will hate you later |
| 96 | The subscription based brush for better cleaning |
| 97 | Brush & get replacements like clockwork |
| 98 | The electric toothbrush that replenishes itself every 3 months |
| 99 | You’ll never want to miss a brushing again |
| 100 | Your dentist is going to notice the change |
| 101 | The toothbrush you’ll look forward to using |
Overall: Not bad. Pretty clear & concise. There are some usable lines here. I think between what they have and my copy, you’d wind up with a pretty solid page.
Lessons: I was able to attack this one from a few angles. Dentists, your everyday routine, feeling clean, and forgiveness for not brushing correctly all these years.
- I like the Smart Mouth line, and whipped up a lot with that. Maybe too many, but they all seem to work
- I didn’t want to go too technical, because nobody really cares, and I think the NASA line did a nice job of painting the picture
- I’m getting retargeting ads like mad now
- Lots of good themes in the reviews. I was surprised by how often people talked about “the relationship with their brush” but that sounded fake when I tried it
- “The tooth is out there” (#71)is terrible, but it made me laugh.
Timing: Doh! I forgot to count. 2 sessions. Safe to say it was probably an hour.
Anybody have one of these? Let me know in the comments. I’m curious about it now..
38/100
I do own one of these. It’s great! The vibrations can be a little too gentle at times though. But I can’t compare it to a normal electric – always found them too ugly and cumbersome. (Can you say perfect target audience?)
Anyway, just discovered your challenge on copyhackers. And it inspired me to tackle at least 10 per day for the foreseeable future.
Here’s some quick “Quips” I came up with before reading yours:
1. The iPhone of Toothbrushes
2. Care for your teeth in style
3. Rose gold to match your phone
4. We won’t let you forget to replace your toothbrush
5. Perfect pearlies every time
6. The minimalistic approach to dental hygiene
7. Small, sleek, toothbrush subscription
8. Super sleek teeth scrubber
9. All the stuff your teeth need, none of the bulk you don’t.
10. Perfect pearlies without the cord
11. Cut the cord for perfect pearlies
12. Pearly whites without a fight
Keep it up, Emma! Once you start making crazy connections with your old posts, things start to happen fast.