I wasn’t thrilled with my previous attempt at a more feminine-themed product—Family Photography—and wanted to give it another go. So I took what’s been working well for me and added into a clothing post. Firefighter Turnout Bags are another Shark Tank product. They’re handbags and backpacks made from retired fireman’s gear. The coats literally worn in battle against blazing infernos. So these pieces have seen some action. It’s an awesome idea and I love that each piece has a story. It’s not just the same material as the firefighter turnout coats. They’re made from actual turnout gear.

FFTOB Grease Bag

I think I did pretty well. How about you?

1Fire up your style
2The bag that pays tribute to heroes
3For girls too hot to touch
4Authentic bags made from a firefighter’s gear
5We made a bag straight off a fireman’s back
6Turn your firefighter’s gear into your new favorite bag
7You’re gonna look hot
8The ultimate accessory for lady firefighters
9Bags strong enough to carry an axe
10For those trial-by-fire days
11The bag that’s seen it all
12Handcrafted with pride, by the wife of a fireman
13Fireproof fashion
14This bag fought fires
15When you love firemen, you wear your heart on your sleeve
16From fire station to fashion maven
17For days you’re in the hot seat
18Look good enough to start a fire
19The fashionable firefighter tribute
20Quality, design, function, honor
21Don’t be surprised if you feel like a hero while wearing one
22The bag women love and men want
23Heat up the runway
24Redefining “The fireman’s carry”
25The most heroic bag you’ll ever buy
26Turn up the turnout bag
27Get in the flame game
28Yet another reason to admire firemen
29Don’t just support your fire station – bag your pride
30Practically indestructible bags. Just like the heroes who wore them before
31Built with honor – supporting heroes
32We ship them with business cards, because every will ask where you got it
33Bags for built for the line of fire
34Have you ever felt so much pride in a bag?
35 Line of Fire Fashion
36Heat up your wardrobe
37Fashion from the front line
38Function and valor
39Wear a hero
40Even sexier than their calendars
41Out of the fire and onto your back
42Heat up your accessory game
43Turning firefighter’s trash into a woman’s treasure
44Firefighter gear that’s on point
45Mustache not included
46For a look so hot, you need a fire-proof bag
47Repurposing turnout bags, one fireman’s jacket at a time
48For hot women
49Bags tougher than fire
50Feel the heat every time you grab your bag
51Bags built by fireside
52The bag that sparks attention
53Fashion accessories made for fans of firemen
54Where you show your support for firemen, and get a damn fine bag in the process
55Cool bags for hot mommas
56The ultimate firefighter tribute
57Turning fire gear into fashion, one turnout coat at a time
58High quality bags made from a hero’s jacket
59Handmade hero bags
60Wear a hero on your shoulder
61Making bunker gear look cute
62One bad ass bag
63Smokin’ hot fashion bags
64Bags for ladies who love firemen
65Turnout bags that’ll set off an alarm
66Heat up your look
67Bags that work as hard as you do
68The bag to make you look like you’re on fire
69Carry your tribute
70Keep turnout gear away from the landfill – and turn it into an accessory
71Made from heroes
72Made from a hero’s jacket
73If it carried heroes, your compact should be no trouble for this bag
74Courage, valor, fashion
75Strap a hero on your shoulder
76The firefighter bag for everyday use
77Wear the gear that saved lives
78The bag that makes you feel fireproof
79Let your man feel manly while holding a diaper bag
80The bag that’s literally been on fire
81The perfect tribute for your hero
82Straight off a fireman’s back, and onto your arm
83Every bag tells a story
84The bag with meaning
85The light bag that carries much weight
86Built for the love of fire fighters
87How to turn fire gear into fashion
88Get em’ while they’re hot
89My bag has saved people. What does your do?
90Wear a bag that saved a fireman
91When’s the last time a fireman complimented you on your bag?
92The bag that’s saved lives
93The bag even men will stop to compliment 
94Bags for firefighters and those who love them
95Fashion, fresh out of the fire
96When you wear fire, you’re gonna look even hotter
97Earn your turnout gear without battling flames
98Show your dedication – wear your honor
99Bags hotter than a 4-alarm fire
100Get the bag that supports your local engine
101Turning firefighter jackets into everyday apparel
102No matter where you go, your bag has lived through worse


Overall: Not bad for a boy writing about fashion. I’d love to get a woman’s perspective on this. Did I do it justice, or was I too guy trying to sound like a girl-ish?

Lessons: I wrote 60 lines without hitting the template. They came in batches. Every time I was able to capture a new idea, there was brief flood of material. Then I’d go back to some internal “what would this make me feel like?” material, as well as digging review mining, until the next influx hit. The last 10 or so were a struggle. I watched the Shark Tank scene again and found enough to pull it through.

A lot of the themes were replayed, so it’s sort of like 50 lines 2 ways, but part of the process if digging deeper.

Time: 58 minutes over 3 sessions.