I wasn’t thrilled with my previous attempt at a more feminine-themed product—Family Photography—and wanted to give it another go. So I took what’s been working well for me and added into a clothing post. Firefighter Turnout Bags are another Shark Tank product. They’re handbags and backpacks made from retired fireman’s gear. The coats literally worn in battle against blazing infernos. So these pieces have seen some action. It’s an awesome idea and I love that each piece has a story. It’s not just the same material as the firefighter turnout coats. They’re made from actual turnout gear.
I think I did pretty well. How about you?
| 1 | Fire up your style |
| 2 | The bag that pays tribute to heroes |
| 3 | For girls too hot to touch |
| 4 | Authentic bags made from a firefighter’s gear |
| 5 | We made a bag straight off a fireman’s back |
| 6 | Turn your firefighter’s gear into your new favorite bag |
| 7 | You’re gonna look hot |
| 8 | The ultimate accessory for lady firefighters |
| 9 | Bags strong enough to carry an axe |
| 10 | For those trial-by-fire days |
| 11 | The bag that’s seen it all |
| 12 | Handcrafted with pride, by the wife of a fireman |
| 13 | Fireproof fashion |
| 14 | This bag fought fires |
| 15 | When you love firemen, you wear your heart on your sleeve |
| 16 | From fire station to fashion maven |
| 17 | For days you’re in the hot seat |
| 18 | Look good enough to start a fire |
| 19 | The fashionable firefighter tribute |
| 20 | Quality, design, function, honor |
| 21 | Don’t be surprised if you feel like a hero while wearing one |
| 22 | The bag women love and men want |
| 23 | Heat up the runway |
| 24 | Redefining “The fireman’s carry” |
| 25 | The most heroic bag you’ll ever buy |
| 26 | Turn up the turnout bag |
| 27 | Get in the flame game |
| 28 | Yet another reason to admire firemen |
| 29 | Don’t just support your fire station – bag your pride |
| 30 | Practically indestructible bags. Just like the heroes who wore them before |
| 31 | Built with honor – supporting heroes |
| 32 | We ship them with business cards, because every will ask where you got it |
| 33 | Bags for built for the line of fire |
| 34 | Have you ever felt so much pride in a bag? |
| 35 | Line of Fire Fashion |
| 36 | Heat up your wardrobe |
| 37 | Fashion from the front line |
| 38 | Function and valor |
| 39 | Wear a hero |
| 40 | Even sexier than their calendars |
| 41 | Out of the fire and onto your back |
| 42 | Heat up your accessory game |
| 43 | Turning firefighter’s trash into a woman’s treasure |
| 44 | Firefighter gear that’s on point |
| 45 | Mustache not included |
| 46 | For a look so hot, you need a fire-proof bag |
| 47 | Repurposing turnout bags, one fireman’s jacket at a time |
| 48 | For hot women |
| 49 | Bags tougher than fire |
| 50 | Feel the heat every time you grab your bag |
| 51 | Bags built by fireside |
| 52 | The bag that sparks attention |
| 53 | Fashion accessories made for fans of firemen |
| 54 | Where you show your support for firemen, and get a damn fine bag in the process |
| 55 | Cool bags for hot mommas |
| 56 | The ultimate firefighter tribute |
| 57 | Turning fire gear into fashion, one turnout coat at a time |
| 58 | High quality bags made from a hero’s jacket |
| 59 | Handmade hero bags |
| 60 | Wear a hero on your shoulder |
| 61 | Making bunker gear look cute |
| 62 | One bad ass bag |
| 63 | Smokin’ hot fashion bags |
| 64 | Bags for ladies who love firemen |
| 65 | Turnout bags that’ll set off an alarm |
| 66 | Heat up your look |
| 67 | Bags that work as hard as you do |
| 68 | The bag to make you look like you’re on fire |
| 69 | Carry your tribute |
| 70 | Keep turnout gear away from the landfill – and turn it into an accessory |
| 71 | Made from heroes |
| 72 | Made from a hero’s jacket |
| 73 | If it carried heroes, your compact should be no trouble for this bag |
| 74 | Courage, valor, fashion |
| 75 | Strap a hero on your shoulder |
| 76 | The firefighter bag for everyday use |
| 77 | Wear the gear that saved lives |
| 78 | The bag that makes you feel fireproof |
| 79 | Let your man feel manly while holding a diaper bag |
| 80 | The bag that’s literally been on fire |
| 81 | The perfect tribute for your hero |
| 82 | Straight off a fireman’s back, and onto your arm |
| 83 | Every bag tells a story |
| 84 | The bag with meaning |
| 85 | The light bag that carries much weight |
| 86 | Built for the love of fire fighters |
| 87 | How to turn fire gear into fashion |
| 88 | Get em’ while they’re hot |
| 89 | My bag has saved people. What does your do? |
| 90 | Wear a bag that saved a fireman |
| 91 | When’s the last time a fireman complimented you on your bag? |
| 92 | The bag that’s saved lives |
| 93 | The bag even men will stop to compliment |
| 94 | Bags for firefighters and those who love them |
| 95 | Fashion, fresh out of the fire |
| 96 | When you wear fire, you’re gonna look even hotter |
| 97 | Earn your turnout gear without battling flames |
| 98 | Show your dedication – wear your honor |
| 99 | Bags hotter than a 4-alarm fire |
| 100 | Get the bag that supports your local engine |
| 101 | Turning firefighter jackets into everyday apparel |
| 102 | No matter where you go, your bag has lived through worse |
Overall: Not bad for a boy writing about fashion. I’d love to get a woman’s perspective on this. Did I do it justice, or was I too guy trying to sound like a girl-ish?
Lessons: I wrote 60 lines without hitting the template. They came in batches. Every time I was able to capture a new idea, there was brief flood of material. Then I’d go back to some internal “what would this make me feel like?” material, as well as digging review mining, until the next influx hit. The last 10 or so were a struggle. I watched the Shark Tank scene again and found enough to pull it through.
A lot of the themes were replayed, so it’s sort of like 50 lines 2 ways, but part of the process if digging deeper.
Time: 58 minutes over 3 sessions.
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