I honestly can’t remember how I came across this one, but it seemed pretty cool. The Kug is a combination kettle/mug that heats your drink anywhere. It was a student project in the U.K. designed to help people with arthritis and won a lot of awards. The project seems to have stalled out over the last year, but I thought it might still be fun to write about. There are quite a few lookalike products out there now too.
Maybe they can use some headlines…
| 1 | We designed this cup to help people with arthritis. Turns out, everyone else liked it too. |
| 2 | Enjoy tea on the go, without a kettle |
| 3 | The cup from the future, now available in pink and blue |
| 4 | We made a kettle cup for people with arthritis. Turns out, everyone likes it. |
| 5 | Click, twist, cook – 3 simple steps to heating up your morning joe |
| 6 | You’ll still love your drink. You’ll just love it more. |
| 7 | People are surprisingly nice when they always have hot coffee within reach |
| 8 | It’s not the coffee cup you need. It’s the coffee cup you deserve |
| 9 | The beverage heater you can carry in your purse |
| 10 | Why you should never be forced to drink room-temperature tea again |
| 11 | Where soup becomes reality |
| 12 | The ultimate cup for always-hot soup |
| 13 | Enjoy your lukewarm, brown bean water. I’ll be drinking my hot coffee. |
| 14 | What if I told you, you can heat your coffee on a train |
| 15 | Change the way you think about hot drinks |
| 16 | The good news for people who hate cold coffee |
| 17 | For people who want soup anywhere there’s electricity |
| 18 | A simple way to keep drinks hot, that works anywhere |
| 19 | Where hot coffee meets always |
| 20 | We don’t care what’s in your cup, as long as it’s hot. |
| 21 | Do you realize how hard people worked to pick your coffee beans? They’d be mad if they knew you were drinking them cold. |
| 22 | Grab a Kug. Now make it hot. |
| 23 | We just hacked your cup (and you’re going to love it) |
| 24 | Coffee get cold? Kug it up. |
| 25 | If you thought you couldn’t keep drinks hot for long, someone lied to you |
| 26 | Hot coffee has done so much for you. Now it’s time to return the favor. |
| 27 | You’d think you can’t make a hot drink in the snow. But you’d be wrong. |
| 28 | Your coffee, only hotter |
| 29 | Room-temperature tea is terrible. So we built a mug to heat it up. |
| 30 | What’s better than cool coffee? Anything. |
| 31 | Tea hot enough to burn your tongue, whenever you want it. |
| 32 | When your coffee is hot, you’re happy |
| 33 | Silly name. Ridiculously convenient product. |
| 34 | The mug that thinks it’s a kettle (because it is) |
| 35 | Don’t settle for meh. Drink you coffee hot. |
| 36 | The sooner you know about Kug, the better your coffee will be |
| 37 | Challenging the limitations of where you can make soup |
| 38 | Who knew a little thing like a cup with a heater could make your life so much better |
| 39 | The only person this cup isn’t for, is the weirdo who likes room-temperature drinks |
| 40 | Make your coffee hot again |
| 41 | Breaking the limitations of where you can drink hot beverages |
| 42 | The cup for hot coffee |
| 43 | Like an electric kettle, but better |
| 44 | Heat your drink without a kettle or microwave |
| 45 | If Apple made a coffee cup, it would be Kug (or probably the iKug) |
| 46 | Never drink cold coffee again |
| 47 | Did you ever think you could love a cup this much? |
| 48 | If you don’t like cold coffee now, you’ll hate it even more later |
| 49 | Keep your hot side hot |
| 50 | Everything you should know about keeping drinks warm |
| 51 | Did you ever think a mug could be this cool? |
| 52 | Lose your cool and find you hot |
| 53 | Built in the UK. And we’ve literally gone to war over tea. |
| 54 | How to make soup in your car |
| 55 | We built a kettle inside a mug. We call it The Kug. |
| 56 | Like a smart phone, but your cup. |
| 57 | Buy it for the science. Love it for the color choices |
| 58 | Stop accepting lukewarm drinks, just because you’re in the car |
| 59 | Got some heat without an oven |
| 60 | Get hot drinks in less than 3 minutes–without a kettle or microwave |
| 61 | Where “kettle” and “mug” combine |
| 62 | The travel mug that heats as you go |
| 63 | Like a kettle, but without the need for an oven |
| 64 | Coffee, tea, or milk for babies- you can warm it anywhere |
| 65 | Don’t just drink tea. Experience it. |
| 66 | Tea drinkers, raise your Kugs! |
| 67 | No, we don’t care what you put in your Kug. Yes, it will keep it hot. |
| 68 | Your friends are going to get tired of hearing your rave about your Kug |
| 69 | The single easiest way to make drinks hot. |
| 70 | Built by people who hate cool tea. |
| 71 | How to keep drinks hot longer |
| 72 | If your kettle and favorite mug had a baby, it would be The Kug |
| 73 | Tea parties for one. |
| 74 | Your cup is a robot |
| 75 | The kettle gadget that keeps your tea hot, anywhere there’s an outlet |
| 76 | The instant hot cup for people on the go |
| 77 | The secret to hot coffee is anywhere is a Kug |
| 78 | If you don’t buy your Kug now, you’re going to hate your coffee later |
| 79 | In 90 seconds, you can have hot anything. |
| 80 | People are going to wonder how you can love a cup so much. |
| 81 | Where moms who want to heat milk for the babies find peace |
| 82 | When Starbucks finds out how easy we made it make hot coffee anywhere, they’re going to be mad. |
| 83 | The biggest lie in the coffee world is that can’t keep it hot as long as you need it |
| 84 | Kug love |
| 85 | For anyone who wishes they had something hot—anywhere |
| 86 | For coffee too good to drink fast, and too hot not to love |
| 87 | Here’s a way to have hot soup on the train |
| 88 | Don’t just grab a mug for your coffee. Grab a kug. |
| 89 | The simple fact is, lukewarm drinks are terrible. |
| 90 | Your cup is lava |
| 91 | Just plug & pour |
| 92 | Your favorite barista is about to become unnecessary |
| 93 | How to make drinks hot. Anywhere. |
| 94 | The “did your cup just cook your soup?” cup |
| 95 | The cup you love so much, you don’t even question if it’s dirty. |
| 96 | Do it for the sake of your coffee |
| 97 | It’s like a regular mug, but from the future |
| 98 | For travelers who like it hot |
| 99 | The kettle cup the world has been waiting for |
| 100 | Helping coffee lovers go longer |
| 101 | It’s OK to develop a cup-crush. We’ve got one too. |
| 102 | We’ve seen the future of drinking, and it is Kug |
Overall: Not bad. Not great, but not bad.
Lessons: At first, I tried to keep the British tone of voice. But I quickly abandoned that and switched from tea to coffee. I should point out that I’m not a coffee drinker. That may have stifled some creativity. The lines about soup kind of made me laugh. I tried to really put myself in the shoes of the buyer here. There was a lot of guessing. Sometimes I came close to hitting it but I don’t feel like I really nailed it. Oh well. Apparently neither did the developers…
With a few consumer interviews, I think I could knock this one out of the park.
Time: 1:05 over 2 sessions
16/100
I’m impressed, I must say. Seldom do I come across a blog
that’s equally educative and amusing, and let me tell you, you’ve hit the
nail on the head. The issue is an issue that too few
people are speaking intelligently about. I am very happy that I came across this during my
search for something regarding this.
Thanks! I appreciate the note.