I honestly can’t remember how I came across this one, but it seemed pretty cool. The Kug is a combination kettle/mug that heats your drink anywhere. It was a student project in the U.K. designed to help people with arthritis and won a lot of awards. The project seems to have stalled out over the last year, but I thought it might still be fun to write about. There are quite a few lookalike products out there now too.

Maybe they can use some headlines…

1We designed this cup to help people with arthritis. Turns out, everyone else liked it too.
2Enjoy tea on the go, without a kettle
3The cup from the future, now available in pink and blue
4We made a kettle cup for people with arthritis. Turns out, everyone likes it.
5Click, twist, cook – 3 simple steps to heating up your morning joe
6You’ll still love your drink. You’ll just love it more.
7People are surprisingly nice when they always have hot coffee within reach
8It’s not the coffee cup you need. It’s the coffee cup you deserve
9The beverage heater you can carry in your purse
10Why you should never be forced to drink room-temperature tea again
11Where soup becomes reality
12The ultimate cup for always-hot soup
13Enjoy your lukewarm, brown bean water. I’ll be drinking my hot coffee.
14What if I told you, you can heat your coffee on a train
15Change the way you think about hot drinks
16The good news for people who hate cold coffee
17For people who want soup anywhere there’s electricity
18A simple way to keep drinks hot, that works anywhere
19Where hot coffee meets always
20We don’t care what’s in your cup, as long as it’s hot.
21Do you realize how hard people worked to pick your coffee beans? They’d be mad if they knew you were drinking them cold.
22Grab a Kug. Now make it hot.
23We just hacked your cup (and you’re going to love it)
24Coffee get cold? Kug it up.
25If you thought you couldn’t keep drinks hot for long, someone lied to you
26Hot coffee has done so much for you. Now it’s time to return the favor.
27You’d think you can’t make a hot drink in the snow. But you’d be wrong.
28Your coffee, only hotter
29Room-temperature tea is terrible. So we built a mug to heat it up.
30What’s better than cool coffee? Anything.
31Tea hot enough to burn your tongue, whenever you want it.
32When your coffee is hot, you’re happy
33Silly name. Ridiculously convenient product.
34The mug that thinks it’s a kettle (because it is)
35Don’t settle for meh. Drink you coffee hot.
36The sooner you know about Kug, the better your coffee will be
37Challenging the limitations of where you can make soup
38Who knew a little thing like a cup with a heater could make your life so much better
39The only person this cup isn’t for, is the weirdo who likes room-temperature drinks
40Make your coffee hot again
41Breaking the limitations of where you can drink hot beverages
42The cup for hot coffee
43Like an electric kettle, but better
44Heat your drink without a kettle or microwave
45If Apple made a coffee cup, it would be Kug (or probably the iKug)
46Never drink cold coffee again
47Did you ever think you could love a cup this much?
48If you don’t like cold coffee now, you’ll hate it even more later
49Keep your hot side hot
50Everything you should know about keeping drinks warm
51Did you ever think a mug could be this cool?
52Lose your cool and find you hot
53Built in the UK. And we’ve literally gone to war over tea.
54How to make soup in your car
55We built a kettle inside a mug. We call it The Kug.
56Like a smart phone, but your cup.
57Buy it for the science. Love it for the color choices
58Stop accepting lukewarm drinks, just because you’re in the car
59Got some heat without an oven
60Get hot drinks in less than 3 minutes–without a kettle or microwave
61Where “kettle” and “mug” combine
62The travel mug that heats as you go
63Like a kettle, but without the need for an oven
64Coffee, tea, or milk for babies- you can warm it anywhere
65Don’t just drink tea. Experience it.
66Tea drinkers, raise your Kugs!
67No, we don’t care what you put in your Kug. Yes, it will keep it hot.
68Your friends are going to get tired of hearing your rave about your Kug
69The single easiest way to make drinks hot.
70Built by people who hate cool tea.
71How to keep drinks hot longer
72If your kettle and favorite mug had a baby, it would be The Kug
73Tea parties for one.
74Your cup is a robot
75The kettle gadget that keeps your tea hot, anywhere there’s an outlet
76The instant hot cup for people on the go
77The secret to hot coffee is anywhere is a Kug
78If you don’t buy your Kug now, you’re going to hate your coffee later
79In 90 seconds, you can have hot anything.
80People are going to wonder how you can love a cup so much.
81Where moms who want to heat milk for the babies find peace
82When Starbucks finds out how easy we made it make hot coffee anywhere, they’re going to be mad.
83The biggest lie in the coffee world is that can’t keep it hot as long as you need it
84Kug love
85For anyone who wishes they had something hot—anywhere
86For coffee too good to drink fast, and too hot not to love
87Here’s a way to have hot soup on the train
88Don’t just grab a mug for your coffee. Grab a kug.
89The simple fact is, lukewarm drinks are terrible.
90Your cup is lava
91Just plug & pour
92Your favorite barista is about to become unnecessary
93How to make drinks hot. Anywhere.
94The “did your cup just cook your soup?” cup
95The cup you love so much, you don’t even question if it’s dirty.
96Do it for the sake of your coffee
97It’s like a regular mug, but from the future
98For travelers who like it hot
99The kettle cup the world has been waiting for
100Helping coffee lovers go longer
101It’s OK to develop a cup-crush. We’ve got one too.
102We’ve seen the future of drinking, and it is Kug

Overall: Not bad. Not great, but not bad.

Lessons: At first, I tried to keep the British tone of voice. But I quickly abandoned that and switched from tea to coffee. I should point out that I’m not a coffee drinker. That may have stifled some creativity. The lines about soup kind of made me laugh. I tried to really put myself in the shoes of the buyer here. There was a lot of guessing. Sometimes I came close to hitting it but I don’t feel like I really nailed it. Oh well. Apparently neither did the developers…

With a few consumer interviews, I think I could knock this one out of the park. 

Time: 1:05 over 2 sessions