I honestly can’t remember how I came across this one, but it seemed pretty cool. The Kug is a combination kettle/mug that heats your drink anywhere. It was a student project in the U.K. designed to help people with arthritis and won a lot of awards. The project seems to have stalled out over the last year, but I thought it might still be fun to write about. There are quite a few lookalike products out there now too.
Maybe they can use some headlines…
|We designed this cup to help people with arthritis. Turns out, everyone else liked it too.
|Enjoy tea on the go, without a kettle
|The cup from the future, now available in pink and blue
|We made a kettle cup for people with arthritis. Turns out, everyone likes it.
|Click, twist, cook – 3 simple steps to heating up your morning joe
|You’ll still love your drink. You’ll just love it more.
|People are surprisingly nice when they always have hot coffee within reach
|It’s not the coffee cup you need. It’s the coffee cup you deserve
|The beverage heater you can carry in your purse
|Why you should never be forced to drink room-temperature tea again
|Where soup becomes reality
|The ultimate cup for always-hot soup
|Enjoy your lukewarm, brown bean water. I’ll be drinking my hot coffee.
|What if I told you, you can heat your coffee on a train
|Change the way you think about hot drinks
|The good news for people who hate cold coffee
|For people who want soup anywhere there’s electricity
|A simple way to keep drinks hot, that works anywhere
|Where hot coffee meets always
|We don’t care what’s in your cup, as long as it’s hot.
|Do you realize how hard people worked to pick your coffee beans? They’d be mad if they knew you were drinking them cold.
|Grab a Kug. Now make it hot.
|We just hacked your cup (and you’re going to love it)
|Coffee get cold? Kug it up.
|If you thought you couldn’t keep drinks hot for long, someone lied to you
|Hot coffee has done so much for you. Now it’s time to return the favor.
|You’d think you can’t make a hot drink in the snow. But you’d be wrong.
|Your coffee, only hotter
|Room-temperature tea is terrible. So we built a mug to heat it up.
|What’s better than cool coffee? Anything.
|Tea hot enough to burn your tongue, whenever you want it.
|When your coffee is hot, you’re happy
|Silly name. Ridiculously convenient product.
|The mug that thinks it’s a kettle (because it is)
|Don’t settle for meh. Drink you coffee hot.
|The sooner you know about Kug, the better your coffee will be
|Challenging the limitations of where you can make soup
|Who knew a little thing like a cup with a heater could make your life so much better
|The only person this cup isn’t for, is the weirdo who likes room-temperature drinks
|Make your coffee hot again
|Breaking the limitations of where you can drink hot beverages
|The cup for hot coffee
|Like an electric kettle, but better
|Heat your drink without a kettle or microwave
|If Apple made a coffee cup, it would be Kug (or probably the iKug)
|Never drink cold coffee again
|Did you ever think you could love a cup this much?
|If you don’t like cold coffee now, you’ll hate it even more later
|Keep your hot side hot
|Everything you should know about keeping drinks warm
|Did you ever think a mug could be this cool?
|Lose your cool and find you hot
|Built in the UK. And we’ve literally gone to war over tea.
|How to make soup in your car
|We built a kettle inside a mug. We call it The Kug.
|Like a smart phone, but your cup.
|Buy it for the science. Love it for the color choices
|Stop accepting lukewarm drinks, just because you’re in the car
|Got some heat without an oven
|Get hot drinks in less than 3 minutes–without a kettle or microwave
|Where “kettle” and “mug” combine
|The travel mug that heats as you go
|Like a kettle, but without the need for an oven
|Coffee, tea, or milk for babies- you can warm it anywhere
|Don’t just drink tea. Experience it.
|Tea drinkers, raise your Kugs!
|No, we don’t care what you put in your Kug. Yes, it will keep it hot.
|Your friends are going to get tired of hearing your rave about your Kug
|The single easiest way to make drinks hot.
|Built by people who hate cool tea.
|How to keep drinks hot longer
|If your kettle and favorite mug had a baby, it would be The Kug
|Tea parties for one.
|Your cup is a robot
|The kettle gadget that keeps your tea hot, anywhere there’s an outlet
|The instant hot cup for people on the go
|The secret to hot coffee is anywhere is a Kug
|If you don’t buy your Kug now, you’re going to hate your coffee later
|In 90 seconds, you can have hot anything.
|People are going to wonder how you can love a cup so much.
|Where moms who want to heat milk for the babies find peace
|When Starbucks finds out how easy we made it make hot coffee anywhere, they’re going to be mad.
|The biggest lie in the coffee world is that can’t keep it hot as long as you need it
|For anyone who wishes they had something hot—anywhere
|For coffee too good to drink fast, and too hot not to love
|Here’s a way to have hot soup on the train
|Don’t just grab a mug for your coffee. Grab a kug.
|The simple fact is, lukewarm drinks are terrible.
|Your cup is lava
|Just plug & pour
|Your favorite barista is about to become unnecessary
|How to make drinks hot. Anywhere.
|The “did your cup just cook your soup?” cup
|The cup you love so much, you don’t even question if it’s dirty.
|Do it for the sake of your coffee
|It’s like a regular mug, but from the future
|For travelers who like it hot
|The kettle cup the world has been waiting for
|Helping coffee lovers go longer
|It’s OK to develop a cup-crush. We’ve got one too.
|We’ve seen the future of drinking, and it is Kug
Overall: Not bad. Not great, but not bad.
Lessons: At first, I tried to keep the British tone of voice. But I quickly abandoned that and switched from tea to coffee. I should point out that I’m not a coffee drinker. That may have stifled some creativity. The lines about soup kind of made me laugh. I tried to really put myself in the shoes of the buyer here. There was a lot of guessing. Sometimes I came close to hitting it but I don’t feel like I really nailed it. Oh well. Apparently neither did the developers…
With a few consumer interviews, I think I could knock this one out of the park.
Time: 1:05 over 2 sessions