IHG Travel Blog

I thought it would be interesting to revisit a piece of content I created last year, and try out some new lines. The Beginner’s Guide To Points teaches IHG Rewards Club members what hotel loyalty points are, why they want them, and how to earn them faster. Not to toot my own horn, but this piece has performed phenomenally well and has driven thousands of dollars in revenue. All organic too. We never put a dime behind it.

Let’s see what happens when we test out some new formulas, shall we?

1 You don’t have to travel often to travel better. Here’s how to earn your next reward fast
2 Think rewards points are complicated? Boy are you going to feel silly after you read this.
3 Earn your Reward Nights in as few stays as possible
4 You won’t believe all the things you can earn with points
5 The travel agent’s advice about earning toward free vacations
6 For new members who wish they knew what points were
7 How each trip brings you closer to another one
8 How to become a well-rewarded traveler even when you travel less
9 Pssst! Want to learn how to earn cash-free hotel nights?
10 What no one ever told you about earning points
11 What the heck are bonus points?
12 Are you sure you’re earning all the rewards you could be getting?
13 How to earn points like a boss
14 Smart travelers play the points game
15 Answered: Everything you ever wanted to know about points
16 Lessons learned from a lifetime of travel
17 Travelers! Take note:
18 What you don’t know about points is costing you free nights
19 The free vacation hiding in your account
20 Never pay full price for vacations again
21 The ugly truth about booking travel
22 What are loyalty rewards and why you should care
23 The “Wow, I just booked a vacation cash-free!” way to reward yourself
24 Aaaaand my points do what, exactly?
25 They’re not points. They’re currency for travel.
26 The lazy traveler’s way to earn rewards
27 Don’t just travel. Travel with perks.
28 Why you shouldn’t ever travel without signing up for a loyalty program (even if you don’t travel often)
29 How to build a points balance you can be proud of (and how you should use it)
30 What every beginner out to know about points
31 Little known ways (and some obvious) to earn your loyalty points faster
32 Are you on of the unfortunate travelers who are leaving their points by the wayside?
33 Helping you learn everything you need to know about your membership
34 The occasional travelers guide to earning a vacation
35 For anyone whose tired of hearing how their friends travel for free
36 How to travel better, even if you don’t travel often
37 The next time you travel, would you like to do it for less?
38 The loyalty program for cash-free hotel stays
39 The hotel program that gives you nights back
40 Earning without traveling: Is it really possible?
41 How many ways are you missing out on your points?
42 Everyone likes to earn free things. Here’s how to do it with travel
43 People who don’t earn points, don’t travel as well as those who do
44 Discover the joys of travel rewards
45 Remember travel agents? Here’s a secret they knew when their jobs were still relevant
46 Teaching new members the value of rewards, one point at a time
47 The sooner you know about points, the better travel becomes
48 How to become a points player (and earn more rewards when you travel)
49 What every traveler should know about using rewards programs
50 All the simple ways to earn points fast for people who aren’t frequent travelers
51 Earning 101: Everything you need to know about points
52 Vacations are better when you don’t have to pay for them. Here’s how to earn them.
53 If you can imagine traveling at least one more time in this life, it’s worth spending 4 minutes to learn about points
54 All the ways you can earn rewards & how you should use them
55 The rewards program for travelers who like free nights
56 Points are like bitcoin. Nobody really understands them, but apparently you can buy cool stuff with them.
57 Discover how to turn your hotel stays into a toaster
58 How something as simple as eating can help you earn free travel
59 If you can figure out how to read this post, you can figure out how to earn rewards
60 When smart people travel, they look at their points
61 All the fake news about booking with travel sites (and why you should always book direct)
62 Where new members (and old) learn everything they need to know about points
63 If you don’t learn how to you use your points now, you’ll kick yourself when you see what you missed
64 What are points and how do they make your life better?
65 The big list of point programs
66 Everything you always wanted to know about points (but didn’t know to ask)
67 Join 100 million of your new friends, and see what IHG Rewards Club is all about
68 Stop missing out on all the free stuff you could be earning
69 Where members come to learn
70 The quickest & easiest ways to travel with better benefits
71 Why points are something you shouldn’t disregard when you vacation
72 Like having a shopping catalog in the lobby
73 See how easy it is to travel for less
74 See how easily you can earn toward free travel
75 Why you should care about earning points (and what it can get you)
76 Travel like a pro (even if you don’t travel often)
77 A funny thing happened when I went to book my room…
78 How to travel better, even if you don’t travel often
79 Don’t book another night until you learn everything that’s in it for you
80 How to fast-track your your next Reward
81 Imagine all the ways you can use your points once you realize how get them this fast
82 Everything you always wanted to know about points (but didn’t know to ask)
83 Here’s how IHG Rewards Club makes travel better, 1 point at a time
84 If you don’t know anything about points, THIS is the place to start
85 Some people care a lot about points. Those people are smart.
86 Who else wants to travel for free?
87 Pack your bags. Your next vacation could be cash-free
88 What’s the point of points? (and why you should care)
89 How to turn your next trip into something you’ve always wanted
90 Where you lose your rookie status and become a travel pro
91 Not learning how to use your points may cause you to lose out on a cash-free travel
92 A quick way to earn more travel rewards
93 Here are all the ways to earn your next reward faster
94 Loyalty for dummies
95 Your travel agency doesn’t want you to know this
96 How to build a better playlist with loyalty points
97 Why only earning points when you travel is for suckers
98 What does “Earn 60,000 Points!” even mean?
99 How to book rooms (and earn rewards) like a seasoned traveler
100 Why smart travelers collect points and you should to
101 How to earn a vacation while you travel for work
102 You’ve earned a vacation. But have you earned the points to take one for free?
103 Here’s the way even occasional travelers can travel better
104 All the things you never knew to ask about loyalty programs
105 Travel with all the benefits you deserve
106 How to earn Reward Nights, even if you don’t travel often

Overall: Uggh. I feel like I just cheated on a test.

Lessons: This was all plug & play. Minimal skill required. Zero thoughts given. I just skated along, popping new lines into the templates and tweaking words. It feels cheap. Although there are some usable lines here, I don’t think any of them would seriously outperform the original. They feel click-bait-y. I could pop out 10,000 of these and never never learn a damn thing. Sadly, people would still click.

If it’s OK with you guys, I’m going to grab a beer, take a shower, and pretend this one didn’t happen.

Time: 1 hour (2 30-minute sessions)