I thought it would be interesting to revisit a piece of content I created last year, and try out some new lines. The Beginner’s Guide To Points teaches IHG Rewards Club members what hotel loyalty points are, why they want them, and how to earn them faster. Not to toot my own horn, but this piece has performed phenomenally well and has driven thousands of dollars in revenue. All organic too. We never put a dime behind it.
Let’s see what happens when we test out some new formulas, shall we?
| 1 | You don’t have to travel often to travel better. Here’s how to earn your next reward fast |
| 2 | Think rewards points are complicated? Boy are you going to feel silly after you read this. |
| 3 | Earn your Reward Nights in as few stays as possible |
| 4 | You won’t believe all the things you can earn with points |
| 5 | The travel agent’s advice about earning toward free vacations |
| 6 | For new members who wish they knew what points were |
| 7 | How each trip brings you closer to another one |
| 8 | How to become a well-rewarded traveler even when you travel less |
| 9 | Pssst! Want to learn how to earn cash-free hotel nights? |
| 10 | What no one ever told you about earning points |
| 11 | What the heck are bonus points? |
| 12 | Are you sure you’re earning all the rewards you could be getting? |
| 13 | How to earn points like a boss |
| 14 | Smart travelers play the points game |
| 15 | Answered: Everything you ever wanted to know about points |
| 16 | Lessons learned from a lifetime of travel |
| 17 | Travelers! Take note: |
| 18 | What you don’t know about points is costing you free nights |
| 19 | The free vacation hiding in your account |
| 20 | Never pay full price for vacations again |
| 21 | The ugly truth about booking travel |
| 22 | What are loyalty rewards and why you should care |
| 23 | The “Wow, I just booked a vacation cash-free!” way to reward yourself |
| 24 | Aaaaand my points do what, exactly? |
| 25 | They’re not points. They’re currency for travel. |
| 26 | The lazy traveler’s way to earn rewards |
| 27 | Don’t just travel. Travel with perks. |
| 28 | Why you shouldn’t ever travel without signing up for a loyalty program (even if you don’t travel often) |
| 29 | How to build a points balance you can be proud of (and how you should use it) |
| 30 | What every beginner out to know about points |
| 31 | Little known ways (and some obvious) to earn your loyalty points faster |
| 32 | Are you on of the unfortunate travelers who are leaving their points by the wayside? |
| 33 | Helping you learn everything you need to know about your membership |
| 34 | The occasional travelers guide to earning a vacation |
| 35 | For anyone whose tired of hearing how their friends travel for free |
| 36 | How to travel better, even if you don’t travel often |
| 37 | The next time you travel, would you like to do it for less? |
| 38 | The loyalty program for cash-free hotel stays |
| 39 | The hotel program that gives you nights back |
| 40 | Earning without traveling: Is it really possible? |
| 41 | How many ways are you missing out on your points? |
| 42 | Everyone likes to earn free things. Here’s how to do it with travel |
| 43 | People who don’t earn points, don’t travel as well as those who do |
| 44 | Discover the joys of travel rewards |
| 45 | Remember travel agents? Here’s a secret they knew when their jobs were still relevant |
| 46 | Teaching new members the value of rewards, one point at a time |
| 47 | The sooner you know about points, the better travel becomes |
| 48 | How to become a points player (and earn more rewards when you travel) |
| 49 | What every traveler should know about using rewards programs |
| 50 | All the simple ways to earn points fast for people who aren’t frequent travelers |
| 51 | Earning 101: Everything you need to know about points |
| 52 | Vacations are better when you don’t have to pay for them. Here’s how to earn them. |
| 53 | If you can imagine traveling at least one more time in this life, it’s worth spending 4 minutes to learn about points |
| 54 | All the ways you can earn rewards & how you should use them |
| 55 | The rewards program for travelers who like free nights |
| 56 | Points are like bitcoin. Nobody really understands them, but apparently you can buy cool stuff with them. |
| 57 | Discover how to turn your hotel stays into a toaster |
| 58 | How something as simple as eating can help you earn free travel |
| 59 | If you can figure out how to read this post, you can figure out how to earn rewards |
| 60 | When smart people travel, they look at their points |
| 61 | All the fake news about booking with travel sites (and why you should always book direct) |
| 62 | Where new members (and old) learn everything they need to know about points |
| 63 | If you don’t learn how to you use your points now, you’ll kick yourself when you see what you missed |
| 64 | What are points and how do they make your life better? |
| 65 | The big list of point programs |
| 66 | Everything you always wanted to know about points (but didn’t know to ask) |
| 67 | Join 100 million of your new friends, and see what IHG Rewards Club is all about |
| 68 | Stop missing out on all the free stuff you could be earning |
| 69 | Where members come to learn |
| 70 | The quickest & easiest ways to travel with better benefits |
| 71 | Why points are something you shouldn’t disregard when you vacation |
| 72 | Like having a shopping catalog in the lobby |
| 73 | See how easy it is to travel for less |
| 74 | See how easily you can earn toward free travel |
| 75 | Why you should care about earning points (and what it can get you) |
| 76 | Travel like a pro (even if you don’t travel often) |
| 77 | A funny thing happened when I went to book my room… |
| 78 | How to travel better, even if you don’t travel often |
| 79 | Don’t book another night until you learn everything that’s in it for you |
| 80 | How to fast-track your your next Reward |
| 81 | Imagine all the ways you can use your points once you realize how get them this fast |
| 82 | Everything you always wanted to know about points (but didn’t know to ask) |
| 83 | Here’s how IHG Rewards Club makes travel better, 1 point at a time |
| 84 | If you don’t know anything about points, THIS is the place to start |
| 85 | Some people care a lot about points. Those people are smart. |
| 86 | Who else wants to travel for free? |
| 87 | Pack your bags. Your next vacation could be cash-free |
| 88 | What’s the point of points? (and why you should care) |
| 89 | How to turn your next trip into something you’ve always wanted |
| 90 | Where you lose your rookie status and become a travel pro |
| 91 | Not learning how to use your points may cause you to lose out on a cash-free travel |
| 92 | A quick way to earn more travel rewards |
| 93 | Here are all the ways to earn your next reward faster |
| 94 | Loyalty for dummies |
| 95 | Your travel agency doesn’t want you to know this |
| 96 | How to build a better playlist with loyalty points |
| 97 | Why only earning points when you travel is for suckers |
| 98 | What does “Earn 60,000 Points!” even mean? |
| 99 | How to book rooms (and earn rewards) like a seasoned traveler |
| 100 | Why smart travelers collect points and you should to |
| 101 | How to earn a vacation while you travel for work |
| 102 | You’ve earned a vacation. But have you earned the points to take one for free? |
| 103 | Here’s the way even occasional travelers can travel better |
| 104 | All the things you never knew to ask about loyalty programs |
| 105 | Travel with all the benefits you deserve |
| 106 | How to earn Reward Nights, even if you don’t travel often |
Overall: Uggh. I feel like I just cheated on a test.
Lessons: This was all plug & play. Minimal skill required. Zero thoughts given. I just skated along, popping new lines into the templates and tweaking words. It feels cheap. Although there are some usable lines here, I don’t think any of them would seriously outperform the original. They feel click-bait-y. I could pop out 10,000 of these and never never learn a damn thing. Sadly, people would still click.
If it’s OK with you guys, I’m going to grab a beer, take a shower, and pretend this one didn’t happen.
Time: 1 hour (2 30-minute sessions)
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