I get a lot of flyers about lawn service taped to my mailbox. They all say “Mow, edge & blow” with a clip art picture of mower on the top right. Some have a color image of a green lawn. On occasion, a smiling picture of teenager.
So when I randomly poked 4 letters on the keyboard & pulled a Michigan lawn service, I wasn’t shocked to see the same thing.
Where’s the originality, my friend?
Oh. Here it is. ↓
| 1 | Nobody needs to know you didn’t mow it yourself |
| 2 | Banish the yard work! (And have an even better looking lawn) |
| 3 | All the benefits of having a great lawn without the labor |
| 4 | Weed free & loving it |
| 5 | Grass so soft it tickles your toes |
| 6 | Green grass makes you happy |
| 7 | You’ll never get an HOA letter again |
| 8 | The only thing you’ll need to do to your lawn, is enjoy it |
| 9 | We’re as professional with your service as we are with your grass |
| 10 | Landscaping is hard. Let us do it. |
| 11 | Working hard on your lawn so you don’t have to |
| 12 | Our goal is your perfect landscape |
| 13 | Your secret weapon for Yard of the Month |
| 14 | Let the neighbors worry about their own yard |
| 15 | Lawn of the Month will totally be yours |
| 16 | The greenest lawns you’ve ever seen |
| 17 | You work hard all day. The last thing you want to do is mow. |
| 18 | Lawns that would make your dad proud of you |
| 19 | We’ll take care of everything. Even the shrubs. |
| 20 | If you had tools as powerful as ours, you’d like mowing too |
| 21 | You work too hard to have to manage your lawn |
| 22 | Mow, edge, blow, repeat—all year round (But for us. Not for you) |
| 23 | Weekends were made for grilling. Not mowing. |
| 24 | Because the last thing you want to do after work, is mow |
| 25 | Not just greener. Softer. |
| 26 | Nobody needs to know how messy it is on the inside |
| 27 | A great lawn makes your property more valuable |
| 28 | Green lawns, straight edges, can’t lose |
| 29 | The only lawn service you’ll ever need |
| 30 | This is the lawn you’ll want your kids to play in |
| 31 | The only thing we hate more than weeds are meetings that could’ve been handled over email |
| 32 | Be the person your neighbors call “the guy with the great lawn” |
| 33 | The time you get back and the pride you’ll feel will be worth every penny |
| 34 | How much would you pay to get your weekends back? |
| 35 | We take as much pride in your yard as you do |
| 36 | Enjoy the smell of freshly mowed grass—without the usual sting of sweat in your eyes |
| 37 | Bye-bye HOA Letters |
| 38 | Manage your time. Not your lawn. |
| 39 | Baseball field quality front lawns |
| 40 | Get your weekend back. |
| 41 | Spend weekends with your family. Not mulch. |
| 42 | We put the sweat into your equity |
| 43 | Love your lawn |
| 44 | Tree huggers at work |
| 45 | We’ve heard the horror stories. That’s why we started our own business. |
| 46 | Enjoy your lawn. Don’t mow it. |
| 47 | Even if it’s messy on the inside, your house will great from the street |
| 48 | We love our customers. We hate their weeds. |
| 49 | Bug free, pet friendly, weed bullies |
| 50 | Love your lawn. Don’t resent it. |
| 51 | Enjoy your lawn. Don’t dread the maintenance. |
| 52 | The “I never thought my yard could look this good” lawn professionals |
| 53 | You can still be proud of your lawn without having to mow it |
| 54 | If it’s outside your home, we’ll maintain it |
| 55 | Look at your lawn with pride. Not dread. |
| 56 | You’re too good-looking to sweat |
| 57 | You’re going to love being barefoot |
| 58 | You’ll wonder why you waited this long to enjoy your weekends more |
| 59 | Massive curb appeal |
| 60 | Those brown spots mean it’s time to call us |
| 61 | Keep off the grass (we’ll take it from here) |
| 62 | A lawn you can be proud of, without sweating |
| 63 | We make grass happy |
| 64 | We rarely get complaints, but when we do, we fix them |
| 65 | We’ve got industrial quality tools which make mowing your yard kinda fun |
| 66 | Perfect patterns & edges that won’t trigger your OCD |
| 67 | There’s a science to great lawn care. And we’re super nerdy about it. |
| 68 | Get 2 hours of your week back—let us handle your lawn. |
| 69 | We’re not just good landscapers, we’re also nice people |
| 70 | Your neighbors are going to be jealous |
| 71 | Helping hardworking men reclaim their weekends |
| 72 | Free time = me time. Get 2 hours of yard work back each week. |
| 73 | We treat you as well as we treat your lawn |
| 74 | There’s an art to mowing your lawn. You may not care about it, but we certainly do. |
| 75 | Perfect lawns increase property value |
| 76 | Meticulous lawn care |
| 77 | We study turf care management. No, seriously. |
| 78 | Does the thought of lawn care make your shoulders slump? |
| 79 | We hate weed as much as the DEA |
| 80 | Get the greenest lawn on the street |
| 81 | Weeds hate us |
| 82 | Mowing the lawn sucks. But we also kind of love it. |
| 83 | We love your lawn as much as you do |
| 84 | We’re sorry for the low expectations set by our industry. But that’s not us. |
| 85 | You’ll enjoy your lawn more when you don’t resent it |
| 86 | No more HOA letters |
| 87 | Yard work isn’t fun. That’s why we do it for you. |
| 88 | We make your lawn perfect |
| 89 | Your neighbors will ask how you make it look so good |
| 90 | Your lawn will feel lucky to have us |
| 91 | We’re not just good at lawn care. We’re great at it. |
| 92 | Maintenance free, beautiful landscapes |
| 93 | Happy lawn, happy life |
| 94 | Helping homeowners enjoy the feeling of a well-kept lawn |
| 95 | You won’t even have to THINK about yard maintenance again |
| 96 | Giving proud homeowners one more reason to boast |
| 97 | If it’s green, we’ll cut it |
| 98 | It takes a lot of work to make your yard look great. But not for you. |
| 99 | When you think of your lawn, do you feel proud? |
| 100 | Golf course quality lawn care |
| 101 | Set the bar for your block. Let the Jones’ try to keep up with you. |
| 102 | Never mow again. |
| 103 | Truly professional lawn care |
| 104 | For hardworking folks who can’t stand allergy season |
| 105 | We make your lawn beautiful |
| 106 | Reclaim your weekends |
| 107 | Yard work is more fun when all you do is supervise |
Overall: Pretty good. As a homeowner, these address the pain points I feel every weekend.
Lessons: I used 5 sites for reference and continued to pull from reviews. Apologies to the females here, but I consciously focused on men. That’s who the reviews were from and, in my experience, tend to be the decision makers for this particular service. Though, it would be interesting to make one entirely geared toward females…
…Hmm
Maybe another post.
Note about #77. That’s not a knock! I have the utmost respect for hard-workers. Several friends in college studied turf management. This line was based on recurring conversations they had with strangers.
Time: Roughly 1:05. The first 30 flowed quickly, followed by 70+ a few hours later. This felt easier. Less time referring to formulas & more pulling from experience. Maybe because I had the Scissorhands piece under my belt. Total coincidence, by the way.
If you think you could use any of this, feel free! I’d love to hear about it in the comments.
8/100
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