WonderDads is a monthly subscription box filled with family activity ideas for fathers. It’s like Birchbox for dad bonding, and it seems to be doing pretty well. I’m glad—this is a great idea.

When I subscribed to their newsletter a few weeks back, it felt a little flat. Like there was room to play up the father/child superhero theme. This could be so much more fun. So I gave it a shot.

The tone is friendly, genuine and a little quirky. Some lines are a little off-brand, but I’m not being paid by them, sooo… Anyway, maybe there’s some usable stuff here.

1 Create stronger bonds beyond dad jokes and baseball
2 23 hacks to create your superhero name
3 Will your daughter pass her super powers on to her children?
4 Capes: now available in family packs
5 Can you pass the wonder dad test?
6 How step-dads can become their daughters’ hero
7 18 proven hero moves sure to make your daughter’s eye pop wide
8 WonderDad saves the weekend from boredom
9 Fight boredom, not your kids
10 Saving the day, one dad joke at a time
11 Your origin story begins here
12 How to build your very own bat cave 
13 Why you’re not a WonderDad (and how to become one by tomorrow)
14 How to unleash your hidden super power
15 Has evil Dr. Phone stolen your son’s attention? Flash the WonderDad symbol!
16 Jor-El wasn’t that special–and why you can raise a superhero too
17 Pretty soon, they’ll be writing Marvel movies about you
18 How to be a hero from the minute your daughter wakes up each morning
19 You don’t need an origin story. You just need your kid.
20 The only fighting you and your family will be doing will be against evil-doers
21 9 lessons we learned from The Justice League
22 In a world where iPhones are the enemy, WonderDads take action
23 16 superhero dads share their secrets to raising strong daughters
24 They may just make a float in your likeness for next year’s parade
25 16 Little-known ways you’re already a superhero to your daughter
26 WonderDads create Super Kids
27 How being a superhero makes you a better father
28 When boredom lurks, WonderDad will be there
29 Create your own Boy Wonder
30 Find out the 4 common traits all WonderDads have
31 Dad by day, WonderDad by night
32 Make your relationship with your children truly super
33 With great children comes great responsibility
34 The 30-day method for becoming a WonderDad
35 You might start wearing a cape under your clothes
36 The best sidekick you can have is your son
37 Stop being afraid to fight
38 Be your kid’s hero
39 Don’t watch superhero movies. Create them.
40 I practiced flying everyday for 6 weeks and here’s what happened
41 The simple way to find your mutant power
42 The ultimate guide for superhero Dads
43 Your super power is Dad Jokes
44 How to turn your boy into a man of action
45 Warning! Are the bad guys secretly luring your children away?
46 How to become the hero hidden inside you
47 Batman ain’t got nothing on you
48 Reminder: Not all superheroes are born with power
49 Your kids already think you’re a hero. It would be a shame to disappoint them.
50 Pass on a hero legacy to your children
51 Quick! To the Dad Cave!
52 You don’t need to have always been a hero to become one now
53 The ultimate way to generate your superhero name
54 Why your daughter already thinks you’re a hero
55 You’ll be the dad the other kids wish they had
56 Redefining Dad Jokes, 1 groan at a time
57 9 quick ways to make your son your sidekick
58 Every kid wants a WonderDad
59 Dynamic duos wanted (Tights not required)
60 New adventures delivered weekly
61 Do you have a super power hiding inside?
62 How Iron Man’s dad influenced his every move
63 Your mission, should you choose to accept it: Be a WonderDad
64 You may have a hidden weakness, but your kids will never know it
65 How to ensure your daughter will only use her powers for good
66 Turn your kid into your sidekick
67 7 ways to punch weekend boredom right to the curb
68 14 lessons Clark Kent’s dad passed on
69 What the guys in blue & yellow spandex knew that you should learn too
70 Daily activities to make the bond with you children invincible
71 The only thing more powerful than WonderDad is Mom
72 Can you find the mistake Bruce Wayne’s father made?
73 Win the battle against dull weekends
74 We analyzed 22 superheroes and here’s the common trait we found among them
75 You’ve already got everything you need to become a hero: a kid.
76 Here you come to save the day
77 Do you have a budding superhero in your home?
78 Batman had Robin. You’ve got someone even better.
79 When you raise a super kid, your legacy lives forever
80 Be the superhero your kids already think you are
81 How to fight evil with Dad Power
82 7 secrets to becoming a superhero
83 You won’t need X-ray vision to see how much fun your kids are having with you
84 WonderDad 101: Your training begins here
85 Everything you should know about raising a super daughter
86 The stories your daughter tells at school will make the other kids jealous
87 19 actual places where you can practice your superhero skills
88 Thankfully, superheroes are no longer required to wear their underwear on the outside. But if you want to, that’s still cool too.
89 How to be a hero (without any super powers)
90 Are you more like Lex Luthor or Superman?
91 Imagine battling bad guys with your daughter at your side
92 The only kryptonite powerful enough to stop your little hero, will be bedtime
93 Now you can be the family your kids read about in comic books
94 Daily plans for heroes  in training
95 Your kids look up to superheroes. So be one.
96 6 reasons why you should turn your kids into superheroes
97 3 action-packed reasons why having a family of superheroes is better
98 How to make your pillow fort stand up to even the most powerful enemies
99 What to do when your daughter asks for an invisible jet
100 Learn the secret to hiding your costume under your clothes
101 Your kid will be the kid other kids are jealous of

Overall: Meh+. It’s getting better but still lots of room for growth.

Learning: I ditched some of the general blog formulas and started with a brain dump of creative lines and themes. Then I worked those into the templates and mixed & matched until I felt like I had something decent. There are some good lines here but not as many as I’d like. Keep doing what you do, Wonderdads

I’ll keep pairing down formulas and fascinations until I find my favorites. Lots of time left to get ’em right.

Overall time: 1 hour, 12 minutes.

2/100