WonderDads is a monthly subscription box filled with family activity ideas for fathers. It’s like Birchbox for dad bonding, and it seems to be doing pretty well. I’m glad—this is a great idea.
When I subscribed to their newsletter a few weeks back, it felt a little flat. Like there was room to play up the father/child superhero theme. This could be so much more fun. So I gave it a shot.
The tone is friendly, genuine and a little quirky. Some lines are a little off-brand, but I’m not being paid by them, sooo… Anyway, maybe there’s some usable stuff here.
| 1 | Create stronger bonds beyond dad jokes and baseball |
| 2 | 23 hacks to create your superhero name |
| 3 | Will your daughter pass her super powers on to her children? |
| 4 | Capes: now available in family packs |
| 5 | Can you pass the wonder dad test? |
| 6 | How step-dads can become their daughters’ hero |
| 7 | 18 proven hero moves sure to make your daughter’s eye pop wide |
| 8 | WonderDad saves the weekend from boredom |
| 9 | Fight boredom, not your kids |
| 10 | Saving the day, one dad joke at a time |
| 11 | Your origin story begins here |
| 12 | How to build your very own bat cave |
| 13 | Why you’re not a WonderDad (and how to become one by tomorrow) |
| 14 | How to unleash your hidden super power |
| 15 | Has evil Dr. Phone stolen your son’s attention? Flash the WonderDad symbol! |
| 16 | Jor-El wasn’t that special–and why you can raise a superhero too |
| 17 | Pretty soon, they’ll be writing Marvel movies about you |
| 18 | How to be a hero from the minute your daughter wakes up each morning |
| 19 | You don’t need an origin story. You just need your kid. |
| 20 | The only fighting you and your family will be doing will be against evil-doers |
| 21 | 9 lessons we learned from The Justice League |
| 22 | In a world where iPhones are the enemy, WonderDads take action |
| 23 | 16 superhero dads share their secrets to raising strong daughters |
| 24 | They may just make a float in your likeness for next year’s parade |
| 25 | 16 Little-known ways you’re already a superhero to your daughter |
| 26 | WonderDads create Super Kids |
| 27 | How being a superhero makes you a better father |
| 28 | When boredom lurks, WonderDad will be there |
| 29 | Create your own Boy Wonder |
| 30 | Find out the 4 common traits all WonderDads have |
| 31 | Dad by day, WonderDad by night |
| 32 | Make your relationship with your children truly super |
| 33 | With great children comes great responsibility |
| 34 | The 30-day method for becoming a WonderDad |
| 35 | You might start wearing a cape under your clothes |
| 36 | The best sidekick you can have is your son |
| 37 | Stop being afraid to fight |
| 38 | Be your kid’s hero |
| 39 | Don’t watch superhero movies. Create them. |
| 40 | I practiced flying everyday for 6 weeks and here’s what happened |
| 41 | The simple way to find your mutant power |
| 42 | The ultimate guide for superhero Dads |
| 43 | Your super power is Dad Jokes |
| 44 | How to turn your boy into a man of action |
| 45 | Warning! Are the bad guys secretly luring your children away? |
| 46 | How to become the hero hidden inside you |
| 47 | Batman ain’t got nothing on you |
| 48 | Reminder: Not all superheroes are born with power |
| 49 | Your kids already think you’re a hero. It would be a shame to disappoint them. |
| 50 | Pass on a hero legacy to your children |
| 51 | Quick! To the Dad Cave! |
| 52 | You don’t need to have always been a hero to become one now |
| 53 | The ultimate way to generate your superhero name |
| 54 | Why your daughter already thinks you’re a hero |
| 55 | You’ll be the dad the other kids wish they had |
| 56 | Redefining Dad Jokes, 1 groan at a time |
| 57 | 9 quick ways to make your son your sidekick |
| 58 | Every kid wants a WonderDad |
| 59 | Dynamic duos wanted (Tights not required) |
| 60 | New adventures delivered weekly |
| 61 | Do you have a super power hiding inside? |
| 62 | How Iron Man’s dad influenced his every move |
| 63 | Your mission, should you choose to accept it: Be a WonderDad |
| 64 | You may have a hidden weakness, but your kids will never know it |
| 65 | How to ensure your daughter will only use her powers for good |
| 66 | Turn your kid into your sidekick |
| 67 | 7 ways to punch weekend boredom right to the curb |
| 68 | 14 lessons Clark Kent’s dad passed on |
| 69 | What the guys in blue & yellow spandex knew that you should learn too |
| 70 | Daily activities to make the bond with you children invincible |
| 71 | The only thing more powerful than WonderDad is Mom |
| 72 | Can you find the mistake Bruce Wayne’s father made? |
| 73 | Win the battle against dull weekends |
| 74 | We analyzed 22 superheroes and here’s the common trait we found among them |
| 75 | You’ve already got everything you need to become a hero: a kid. |
| 76 | Here you come to save the day |
| 77 | Do you have a budding superhero in your home? |
| 78 | Batman had Robin. You’ve got someone even better. |
| 79 | When you raise a super kid, your legacy lives forever |
| 80 | Be the superhero your kids already think you are |
| 81 | How to fight evil with Dad Power |
| 82 | 7 secrets to becoming a superhero |
| 83 | You won’t need X-ray vision to see how much fun your kids are having with you |
| 84 | WonderDad 101: Your training begins here |
| 85 | Everything you should know about raising a super daughter |
| 86 | The stories your daughter tells at school will make the other kids jealous |
| 87 | 19 actual places where you can practice your superhero skills |
| 88 | Thankfully, superheroes are no longer required to wear their underwear on the outside. But if you want to, that’s still cool too. |
| 89 | How to be a hero (without any super powers) |
| 90 | Are you more like Lex Luthor or Superman? |
| 91 | Imagine battling bad guys with your daughter at your side |
| 92 | The only kryptonite powerful enough to stop your little hero, will be bedtime |
| 93 | Now you can be the family your kids read about in comic books |
| 94 | Daily plans for heroes in training |
| 95 | Your kids look up to superheroes. So be one. |
| 96 | 6 reasons why you should turn your kids into superheroes |
| 97 | 3 action-packed reasons why having a family of superheroes is better |
| 98 | How to make your pillow fort stand up to even the most powerful enemies |
| 99 | What to do when your daughter asks for an invisible jet |
| 100 | Learn the secret to hiding your costume under your clothes |
| 101 | Your kid will be the kid other kids are jealous of |
Overall: Meh+. It’s getting better but still lots of room for growth.
Learning: I ditched some of the general blog formulas and started with a brain dump of creative lines and themes. Then I worked those into the templates and mixed & matched until I felt like I had something decent. There are some good lines here but not as many as I’d like. Keep doing what you do, Wonderdads
I’ll keep pairing down formulas and fascinations until I find my favorites. Lots of time left to get ’em right.
Overall time: 1 hour, 12 minutes.
2/100
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