WonderDads is a monthly subscription box filled with family activity ideas for fathers. It’s like Birchbox for dad bonding, and it seems to be doing pretty well. I’m glad—this is a great idea.
When I subscribed to their newsletter a few weeks back, it felt a little flat. Like there was room to play up the father/child superhero theme. This could be so much more fun. So I gave it a shot.
The tone is friendly, genuine and a little quirky. Some lines are a little off-brand, but I’m not being paid by them, sooo… Anyway, maybe there’s some usable stuff here.
|Create stronger bonds beyond dad jokes and baseball
|23 hacks to create your superhero name
|Will your daughter pass her super powers on to her children?
|Capes: now available in family packs
|Can you pass the wonder dad test?
|How step-dads can become their daughters’ hero
|18 proven hero moves sure to make your daughter’s eye pop wide
|WonderDad saves the weekend from boredom
|Fight boredom, not your kids
|Saving the day, one dad joke at a time
|Your origin story begins here
|How to build your very own bat cave
|Why you’re not a WonderDad (and how to become one by tomorrow)
|How to unleash your hidden super power
|Has evil Dr. Phone stolen your son’s attention? Flash the WonderDad symbol!
|Jor-El wasn’t that special–and why you can raise a superhero too
|Pretty soon, they’ll be writing Marvel movies about you
|How to be a hero from the minute your daughter wakes up each morning
|You don’t need an origin story. You just need your kid.
|The only fighting you and your family will be doing will be against evil-doers
|9 lessons we learned from The Justice League
|In a world where iPhones are the enemy, WonderDads take action
|16 superhero dads share their secrets to raising strong daughters
|They may just make a float in your likeness for next year’s parade
|16 Little-known ways you’re already a superhero to your daughter
|WonderDads create Super Kids
|How being a superhero makes you a better father
|When boredom lurks, WonderDad will be there
|Create your own Boy Wonder
|Find out the 4 common traits all WonderDads have
|Dad by day, WonderDad by night
|Make your relationship with your children truly super
|With great children comes great responsibility
|The 30-day method for becoming a WonderDad
|You might start wearing a cape under your clothes
|The best sidekick you can have is your son
|Stop being afraid to fight
|Be your kid’s hero
|Don’t watch superhero movies. Create them.
|I practiced flying everyday for 6 weeks and here’s what happened
|The simple way to find your mutant power
|The ultimate guide for superhero Dads
|Your super power is Dad Jokes
|How to turn your boy into a man of action
|Warning! Are the bad guys secretly luring your children away?
|How to become the hero hidden inside you
|Batman ain’t got nothing on you
|Reminder: Not all superheroes are born with power
|Your kids already think you’re a hero. It would be a shame to disappoint them.
|Pass on a hero legacy to your children
|Quick! To the Dad Cave!
|You don’t need to have always been a hero to become one now
|The ultimate way to generate your superhero name
|Why your daughter already thinks you’re a hero
|You’ll be the dad the other kids wish they had
|Redefining Dad Jokes, 1 groan at a time
|9 quick ways to make your son your sidekick
|Every kid wants a WonderDad
|Dynamic duos wanted (Tights not required)
|New adventures delivered weekly
|Do you have a super power hiding inside?
|How Iron Man’s dad influenced his every move
|Your mission, should you choose to accept it: Be a WonderDad
|You may have a hidden weakness, but your kids will never know it
|How to ensure your daughter will only use her powers for good
|Turn your kid into your sidekick
|7 ways to punch weekend boredom right to the curb
|14 lessons Clark Kent’s dad passed on
|What the guys in blue & yellow spandex knew that you should learn too
|Daily activities to make the bond with you children invincible
|The only thing more powerful than WonderDad is Mom
|Can you find the mistake Bruce Wayne’s father made?
|Win the battle against dull weekends
|We analyzed 22 superheroes and here’s the common trait we found among them
|You’ve already got everything you need to become a hero: a kid.
|Here you come to save the day
|Do you have a budding superhero in your home?
|Batman had Robin. You’ve got someone even better.
|When you raise a super kid, your legacy lives forever
|Be the superhero your kids already think you are
|How to fight evil with Dad Power
|7 secrets to becoming a superhero
|You won’t need X-ray vision to see how much fun your kids are having with you
|WonderDad 101: Your training begins here
|Everything you should know about raising a super daughter
|The stories your daughter tells at school will make the other kids jealous
|19 actual places where you can practice your superhero skills
|Thankfully, superheroes are no longer required to wear their underwear on the outside. But if you want to, that’s still cool too.
|How to be a hero (without any super powers)
|Are you more like Lex Luthor or Superman?
|Imagine battling bad guys with your daughter at your side
|The only kryptonite powerful enough to stop your little hero, will be bedtime
|Now you can be the family your kids read about in comic books
|Daily plans for heroes in training
|Your kids look up to superheroes. So be one.
|6 reasons why you should turn your kids into superheroes
|3 action-packed reasons why having a family of superheroes is better
|How to make your pillow fort stand up to even the most powerful enemies
|What to do when your daughter asks for an invisible jet
|Learn the secret to hiding your costume under your clothes
|Your kid will be the kid other kids are jealous of
Overall: Meh+. It’s getting better but still lots of room for growth.
Learning: I ditched some of the general blog formulas and started with a brain dump of creative lines and themes. Then I worked those into the templates and mixed & matched until I felt like I had something decent. There are some good lines here but not as many as I’d like. Keep doing what you do, Wonderdads
I’ll keep pairing down formulas and fascinations until I find my favorites. Lots of time left to get ’em right.
Overall time: 1 hour, 12 minutes.