Copywriting for copywriters. I randomly chose a newsletter for post #1. The Weekly Spooky, by Brit McGinnis over at Black Bow Communications. She’s the Elvira of Copywriting. Dark, macabre, and damn good people. Give her a follow if you can.

Without diving too deep, I came up with 100 ideas, phrases & titles I thought could fit her theme. Mind you, Brit had no idea I was doing this and they’re not for any specific post. I’m just getting my feet wet here and this one didn’t come out quite how I planned—more of a blog brainstorm than a specific headline. But it’s a start.

I imagine there’ll be a lot of learning over the first dozen or so, and this should (hopefully) be the worst one I write. Sign up at the bottom to get the recap & follow along.

OK, enough stalling.  I put a few of my favorites in bold.

Notes below the list.

1 The Bride of Frankenstein’s hair was red – and 12 other facts you didn’t know
2 Copy to kill for
3 Bloggers! Are you scaring your audience enough?
4 Lessons from the chamber
5 Nightmare Copy
6 How to escape the pit & the pendulum
7 13 things you didn’t know were true about these horror legends
8 These 6 items can help you survive any horror scenario
9 What they saw before they died
10 the ultimate guide to horror movie survival
11 Great copy that makes your hair stand on end
12 The story technique Hitchcock used in all 49 of his movies
13 The handbook for the undead business writer
14 Never underestimate a teenage girl with an axe
15 Why you should lock the door before you write
16 Freddy vs. Jason vs. You
17 Things the demons should always know about girl power
18 Lessons learned from Alfred Hitchcock
19 Slashing straight to the point
20 Blood spatter analysis
21 Stop thinking you wouldn’t have been killed. You would.
22 Lessons to keep you alive until the final credits
23 9 gruesome details about your favorite monster’s face
24 Spine-tingling tales of writing
25 Tales from behind the bookcase
26 Bloody Business
27 7 horror classics written by women
28 4 secrets to killing a zombie
29 How to swing an axe like Jason
30 Lessons learned from the dead
31 The torture chamber
32 Sacrificial copy
33 Could “The Mist” actually happen?
34 Why cardio workouts don’t mean anything when you’re running from the dead
35 Tales from the dungeon
36 The dark art of copywriting
37 Life lessons learned from horrifically dead people
38 What the dead things can teach us
39 Burn these ideas into your brain
40 What would really happen if you got stabbed by Freddy?
41 The secrets buried in your basement
42 Here’s why you’ll never stop being afraid of kid ghosts
43 Scary stories to tell at work
44 Tales of black magic
45 The twisted path to the dark castle
46 After learning how movie guts are made, you may never want to eat this dessert again
47 Disturbing secrets of how we process copy
48 Sharp-witted tales that cut through your flesh
49 Science says you should watch more horror movies
50 Tales from the creature shop — insider secrets to building the perfect beast
51 Should you be more like Michael Myers or Jamie Lee Curtis?
52 Halloween shouldn’t be the only day you’re afraid of (what happened this week in horror)
53 Horrific lessons
54 The bloodstained writer
55 Voodoo & Witchcraft copy
56 I analyzed 6 of the scariest movies and here’s what I learned
57 The death knell heard ’round the internet
58 How the creature from the black lagoon saved cinema
59 26 ways to kill monsters
60 What I learned about simple scare techniques from watching Stranger Things
61 Weekly bloodstain
62 Business secrets inside the screams
63 Dark words & black shadows
64 Weekly apparitions
65 Lessons from the dead / the other side
66 Copy tips for beating hearts
67 6 reasons why I want to be besties with H. R. Giger’s Alien
68 How to increase your audience size by never showing the monster
69 Where to hide when the monsters come
70 How to outrun a demon
71 It was this one thing that made me fear sweat
72 Messages from the other side
73 Why watching horror movies make you smarter
74 Why we love to watch people die
75 Can you spot the editing mistake in this scene?
76 Newsletters to keep your business from dying
77 Strange & unusual secrets
78 The last thing he saw before his face was ripped off was this.
79 If Jason knew about this one thing, he would have made it to Saturday with both arms
80 Stabs, jabs & quick attacks you should you be doing with your business
81 How to survive the ______ experience
82 It’s tough to look back when you don’ t have a head
83 Words that go bump in the night
84 Lessons learned from Norman Bates / Freddy Krueger / Jason Voorhees
85 All the ooze that’s fit to print
86 abominable mistakes every movie victim makes
87 Mistakes made by the dead (series of villains & their downfalls / tragic hero lessons)
88 Interviews with ghosts
89 The true science of horror movies
90 The copy at the end of your bed
91 Why you should be terrified of mermaids
92 Dark words that watch you sleep
93 How to survive possession —and other secrets for moving beyond bad ideas
94 Why it’s OK to outwardly cheer for the bad guy
95 Forget the dark, these are the lessons you should really be afraid of
96 The fear-monger
97 Warning! Most characters are dead before the 2nd act
98 If you want to live, read this
99 Things movie victims wish they knew before they died
100 Don’t look back when running up the stairs (all the things you should leave behind when you advance)
101 How to beat the demon
102 11 mistakes people make when running from ghosts
103 13 things Edgar Allen Poe got right

Overall: Meh. Though there are a few good post ideas here, this wasn’t what I was aiming for. I want to focus on key messaging.This turned into a smorgasbord of potential content. I wouldn’t mind reading a few of these, but I need to get focused on ONE idea. Brit (or anyone else), they’re all yours if you want ’em.

Lesson Learned: Try something more focused than a newsletter. Cut out the general blog headline formulas

Total time spent: 1:28 (all at once)

More tomorrow.

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