Hi. I make your writing sound perfect.
Voice guides & brand voice creation for industry experts and businesses. Punch-ups, coaching & support for copywriters and nice people.
It’s tough to connect with your audience, right?
I mean REALLY connect. You know what you want to say—but when your words hit the page… well, some people sound like a term paper. Isn’t that why you’re here? You need a little oomph. Some chutzpah. A certain somethin’ somethin’ to punch ’em right in the feels.
Your website, your email, your voice…
Ya gotta make ‘em fly.
Add a little buzz to your words
Punch-Ups & Power Hours (For Email & Web Copy)
Sometimes words hide in your brain wrinkles and don’t wanna come out. If you have a project that’s keeping you stuck, let’s dive into your doc, find the phrases, and kick your copy right in the wrongs.
Tools For Copywriters (And Normal People)
Want to learn the secret to nailing your client’s voice? Want to build up your voice? Or maybe you just wanna make your writing more fun. Steal my secrets (for money) and ramp up your style here.
Voice Guides (For Brands & Entrepreneurs)
The perfect tool for scaling content, establishing parameters, and on-boarding new writers without bottle-necking the process. These guides keep your voice & style consistent across all your platforms, no matter who writes it.
Brands I’ve helped:
Fun fact:
I’ve written for more than 419 different people and dozens of brands—and nearly all of them said “their voice was unique.”
Yet I could mirror it anyway.
How?
There’s a process to voice.
Doesn’t matter if you’re fun, serious, hippy dippy, professional, techy, or some weird combination of the above. We’ll build parameters and use my framework to tweak the dials and tune your writing exactly how you want.
And if you’re not sure what your voice is yet? Or if you’re looking for something new? I can help with that too.
Poke this button to make you copy mas poppy.
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I’m Justin Blackman.
I write like you talk.
Putting your personality on paper is my specialty
Forget the rules. The internet doesn’t care if you dangle your participle. Now people say things like fleek, FOMO, and matchy-matchy.
Traditional writing died the minute your customer said Amazeballs. It’s time to get real.
Write like a person. Write like YOU.
We’ll use phrases you use and we’ll make your words sound like people. And we’ll talk the way your audience talks. Because that’s where the gold is.
Real messaging resonates.
- It sells without sounding salesy
- It shows enthusiasm without making you look like a nutjob
- It delivers answers without being asked
Writing that talks is fun to read. It tells customers what they want to hear in a voice they want to listen to. And it doesn’t sound anything like a sales pitch.
It’s time to set NEW rules.
YOUR rules.
Let’s get YOU on your page.
And let’s do it in a voice that’s perfect.
Lucky for you, that’s kinda my thing…
All the people say I’m pretty fly for a write guy
“Justin’s Voice Guide is spectacular.”
“We are all over the moon excited and I love everything about it. This makes on-boarding new writers a snap, and it was so interesting to learn how my voice comes across. All these little nuances make such a big difference and this guide is absolutely golden!”
“Justin’s emails are the best thing to land in my inbox since, well, ever. He’s funny, super sharp, and basically God’s gift to copywriting. Plus he’s really fun to work with. There aren’t too many people I would trust to write stuff in my own name, but Justin is one of them. Did I mention how hilarious and great to work with he is? All true.”
My words make people click
It’s not (just) about the personality. I’ve taken tons o’ conversion courses, and we’re gonna get wicked sciency on your work. You’ll get all the sticky phrases and double-secret marketing formulas like AIDA, and PAS, and Hakuna Matata.
That means no worries for the rest of your days. I’m your problem free guy-who-writes-copyyyyy.
Great copy saves koalas
No, for reals. A portion of every project we do together will go toward animal rescue. Have a favorite shelter? Let me know and we’ll donate to it. Puppies, kittens, koalas…
You name it, we’ll rescue it.
Ready to go?
