Hi. I make your brand voice perfect.

Voice guides & brand voice creation for industry experts and businesses. Punch-ups & workshops for copywriters and nice people. 

It’s tough to connect with your audience, right?

I mean really connect. You know what you want to say and how it should sound, but… when your words hit the page? 

They just feel… off.

Even if you hired a professional copywriter.

(Heck, even if you are one!)

That’s why you’re here, right? You need some guidance. Some oomph. A lil’ nudge in the nouns to make your writing voice better.

Your site, your emails, your blogs…

It’s essential to keep your voice consistent.

Especially if it’s unique.

Let’s get nerdy on brand voice

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Tools & Courses

(For Copywriters)

Want to learn the secret to nailing every client’s voice? Want to build up your voice? Or maybe you just wanna make your writing more fun. Steal my super powered secrets and ramp up your style here.

SHOW ME YOUR TOOLS

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Voice Guides

(For Brands & Entrepreneurs)

The perfect tool for copy that sounds like you. Establish parameters and on-board writers without bottle-necking your process. Voice guides keep your style consistent across all channels, no matter who writes your content.

I NEED THIS

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Soundboard Sessions & Power Hours

(For Email & Websites)

Sometimes the voice on the page doesn’t match the one in your head. If you have a project where the perfect words just aren’t coming out, let’s dive into your doc, find those fantastic phrases, and kick your copy right in the wrongs.

POWER MY HOUR

Brands I’ve helped:

Todd Herman

I’ve written for more than 429 different people and dozens of brands…

and all their voices were “unique”

Yet I could mirror them anyway.

How? 

There’s a process to voice.

Doesn’t matter if you’re fun, serious, hippy dippy, professional, techy, nurturing, or some jumbly combination of all six… we’ll build parameters and use my framework to tune your writing exactly how you want.

And if you’re not sure what your voice is yet? Or want to create one from scratch? I can help with that too. 

I’m Justin Blackman —

The top brand voice guide guy in the game

Documenting your voice is my specialty

I’m not talking about “intuition” here. I don’t “get a feel” for your voice or look into your soul. There’s no guesswork. I have a literal process for mathematically measuring, codifying, and replicating your voice precisely the way you want it.

This is my jelly and my jam—and it’s a skill top teams, brands, and writers hire me to teach.

I’ve helped corporate businesses and industry experts like Amy Porterfield, Stu McLaren, Todd Herman, Danny Iny, Belinda Weaver, Hayley Hobson, Melyssa Griffin, Oonagh Duncan, and Bobby Klinck train their writers and scale their voices.

The process works for personal brands as well as businesses.

Because voice is measurable.

And I’m the guy who builds the ruler.

It’s time to set NEW rules.

YOUR rules.

Let’s get YOU on your page.

And let’s do it in a voice that’s perfect.

Lucky for you, that’s kinda my thing…

 

 

All the people say I’m pretty fly for a write guy

Justin’s Voice Guide is spectacular.”

“We are all over the moon excited and I love everything about it. This makes on-boarding new writers a snap, and it was so interesting to learn how my voice comes across. All these little nuances make such a big difference and this guide is absolutely golden!”

Amy Porterfield

Online Marketing Expert & Podcast Host

He’s a profound talent, not to mention one of the kindest, funniest, most authentic people in our industry.

“I’ve been lucky enough to learn from Justin — from his courses, his voice guides, his group sessions — and so, of course, I recommend him.”

Eddie Shleyner

Copywriter, Marketer, Teacher, Very Good Copy

Justin beautifully summarized the mission of my business based on separate ideas that I haven’t quite pulled together myself.”

“When he went through that piece of the voice guide I got a bit emotional. It got me really excited about what’s to come for my business and how to express it to the world.”

Belinda Weaver

Copywriting Coach & Mentor, Copywrite Matters

It’s your voice… I just dial it in

To clarify, I’m not talking about “brand guides.” This isn’t about logos or the size of your fonts. This is specifically your voice.

Because most brand guides can tell you what pantone shade of puce your footer should be, but their voice direction is the equivalent of “write in the color blue.”

And the reason why writers struggle is because they’re using different shades than the one in your head… even though you’re both reading the same guide.

When it comes to defining your voice, “casual, friendly, and professional” ain’t gonna cut it. That’s the Trifecta Of Nothingness—and it fits almost anyone. (Plus, those are personalities, not a voice.)

My guides are distinct. They go DEEP on details and it’s these editorial boundaries that keep your voice clear, consistent, and defined—and ensure everyone is on the same page…

No matter who writes your copy.

Great copy saves koalas

No, for reals. A portion of every project we do together will go toward animal rescue. Have a favorite shelter? Let me know and we’ll donate to it. Puppies, kittens, koalas…

You name it, we’ll rescue it.

Ready to go?

Gadzooks! There's a typo under here! While I fix it, would you like 93 signoffs to crank up your email hilarity?

Gadzooks! There's a typo under here! While I fix it, would you like 93 signoffs to crank up your email hilarity?

Don't worry. I'll send 'em all in one email. Not in 93 separate ones like a crazy person.

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